Cole Haan hired Overall Murals to paint two large vinyl billboards, each 30′ x 30′ feet. Due to the fact that printing on vinyl cannot achieve the desired neon and silver metallic colors, hand painting with enamel was the best option to properly present these bright slogans.
The first piece was created for the shoe brand’s fall campaign and was specially illuminated by black light, similar to the gate’s campaign we executed. The second piece is currently on display for the winter holiday campaign and further decorated by ornamental silver “eye-catchers”. Both were hung in SoHo on Lafayette and Kenmare streets.