Espolón, aimed to stir things up this summer with their expertly crafted, revolutionary tequila. The popular spirit brand commissioned well-known illustrator, Steve Noble, to create these unique skeleton illustrations and tell the story of Espolón. Each of Noble’s drawings were created by hand and then etched into scratchboard.
“Get the Guts to Go With Your Guts” reads in playful, eye-catching script. The brand’s bright color scheme pops against the smooth black background of this hand painted wallscape. Looming over Lombard Street and above the popular diner, Mel’s, Espolón challenges its San Franciscan clientele to do what comes natural and go with their instincts.