This holiday season GAP strived to stand out against the red and green competition with a more meaningful message, Share Your Gift. As opposed to focusing on buying and receiving, Gap chose to highlight the little gifts we can give everyday. Share your gift is meant to inspire and bring to realization that the holidays are not about material objects, but about love, kindness and optimism.
The use of gold appliqué on top of the large murals, further enhanced these sentiments of sharing, while also elevating the hand painted medium to a whole new level. The gold leaf was meticulously placed by hand to make the large GAP lettering on four of the ten panels shiny and bright; even visible at night from the Williamsburg Bridge. Wind is always a factor when applying gold leaf, which is typically installed indoors. In the breezy winter air, gold specks flew above Overall Murals’ painters’ heads and stuck to the wet paint, simulating glittery snow fall.
Starting out as simple sketches on the walls, the photorealistic portraits quickly unfolded through the hands of the team’s most skilled artists. The bold GAP imagery and models’ joyous expressions jump from their soft colored backgrounds. The two murals were executed in Williamsburg, Brooklyn, to capture the attention of fashionable and fun passerbys who inhabit and visit the area.