For Glossier’s first ever hand paint campaign, the popular beauty brand chose San Francisco’s trendy Marina District as its inaugural site. The sleek mural captured the simplistic, yet vibrant nature of Glossier. Over the course of six days, Overall Mural’s best photorealistic painters carefully dressed up the San Francisco wall with bright pink lips and a gorgeous blend of cosmetic pigments to bring the brand’s vision to bustling Lombard Street. The sparkles from Glossier’s cult favorite Lip Gloss glisten in the mural, genuinely reflecting off of the wall. The bold white lettering on top stands out from a distance and is a shining example of the perfect out of home advertising campaign. Hand paint perfectly compliments the brand’s mission, to create fun, easy, imperfect, and personal products.