• HEED NYFW 2017 Mural
  • HEED NYFW 2017 Mural
  • HEED NYFW 2017 Mural

HEED
Fashion Week 2017

HEED is the fashionistas’ new go to app. Developed for 2017’s New York Fashion week, HEED takes street style to a whole new level. The app makes curating and developing personal style as easy as possible. For 2017 NYFW, HEED gave users access to exclusive shows, and contact with stylists and models.

In contrast with the digital world where the app lives, they decided to take a more old-fashioned approach to advertising. The large hand-painted mural, located in Bushwick, Brooklyn, grabbed the attention of fashion froward pedestrians and drivers. The OM team executed this intricate kaleidoscope artwork in only a week, working through extreme weather. HEED is available for download in the Apple App store.