Iconic eyewear, Ray-Ban, part of Luxottica, is known for their rich photographic advertising campaigns and their latest summer campaign, celebrating their 80th anniversary, was no different.
The OM crew hand painted the popular classic sunnies’ creative across walls in SoHo and Brooklyn. A Ray-Ban wearer is unique and doesn’t look back in the past. These trendy New York neighborhoods were ideal settings for the campaign’s intent of promoting what the brand represents: individualism and authenticity, whilst rallying people to free themselves from society’s pressures and norms. The bright neon colors within the original images, taken by well known photographer Steven Klein, bounced off the glossy painted brick and stucco surfaces.