In 2016 Woodford Reserve added another notch into their award winning belt by receiving a “Highly Recommended” title from the Ultimate Spirits Challenge. Overall Murals helped Woodford target the booming crowds of SoHo, New York with a large-scale hand-painted advertisement. Dominating the north-side of a building on the corner of Lafayette and Prince, the oversized liquor bottle was unmissable by the masses passing below.