Nike Elite

Nike

Nike

Elite

Few people have achieved the athletic prowess of tennis champion Serena Williams or New York’s favorite Giant, Odell Beckham Jr., but the latest Nike Elite “It’s only crazy until you do it” campaign encourages everyone to attempt greatness.

Our painters got to work on these two beautiful photorealistic murals to feature athletes who have changed the game in their respective sports. In SoHo, Serena serves a ball to the crowd below, letting viewers know it’s their turn to Just Do It. In Williamsburg, Odell Beckham Jr. performs a victory celebration on our new wall directly across from the entrance to Domino Park.

Both paintings were completed in 3 days! Seems crazy, but it’s only crazy until you do it.

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