With the end of summer, comes the most wonderful time of year for parents; back to school. American Eagle Outfitters rejoiced as the season approached, with apparel for those whose days of vacation were quickly dwindling. Not only did the clothing company celebrate back to school, they aimed to embrace differences with an all new campaign, #weallcan. We All Can strives to empower everyone.
The #WeAllCan campaign encourages young adults to express themselves and their individuality. American Eagle and Overall Murals celebrated young America’s unique approach to life with a large, black and white photorealistic mural in Brooklyn. The mural features four young and influential models each displayed next to a quote from their personal Twitter accounts. Troy Sivan is quoted “I can love anyone,” followed by Yara Shahidi with the message “I can be heard.” Valentina Cytrynowicz spreads the word “I Can stay true,” while, Neels Visser says “I can make my own rules.” Each quote spreading the idea that #WeAllCan.