beIn Sports Copa America

beIn Sports

beIn Sports

Copa America

If you’re a soccer fanatic, then more than likely you tuned into beIN Sports for the Copa América international tournament. 2015’s competition took place in Chile and gathered all of South America’s most talented teams and players, to duke it out for the highly regarded Copa América trophy. beIN enlisted Overall Murals to announce the new network’s partnership with the exciting competition. The prismatic colors of various famous players were painted big and high above the heads of New Yorkers near Times Square.
A time-lapse video, documenting the production was featured on beIN Sports’ official Youtube page and broadcasted during the games.