Everyone is creative, it’s something we all share as people, how we channel that creativity is up to the individual. In 2018, Bombay Sapphire launched a campaign encouraging tipplers to “stir creativity” by reimagining their favorite gin. The select gin brand hosted the 12th annual Most Imaginative Bartender Competition to find new ways to enjoy Bombay Sapphire beyond the classic G&T.
We featured the winning cocktails of two regional winners on their home turf in Bombay’s coast to coast campaign. The first mural our walldogs painted was in the SoMa neighborhood of San Francisco. The “Carry On Cocktail” was featured on our wall at Folsom and 11th street, just six blocks away from Bellota where the Northern California regional winner Collin Nicholas serves up libations to the art and tech crowd. This creamy cocktail with notes of corn flakes and pecans will help anyone (over the age of 21) keep calm and carry on.
The second mural featuring a delectable Bombay Sapphire concoction was created by mixologist Samantha Casuga of New York City. We emblazoned her Neobiota cocktail on our street level wall in SoHo just a short subway ride from her home bar of The Dead Rabbit Grocery & Grog in the Financial District. Her elderflower and rhubarb elixir is so inviting, you might be tempted to lick the paint off the wall (this is not encouraged by Overall Murals).
Wherever you are in the world Bombay Sapphire invites you to challenge your senses to create something new, because there are endless opportunities to stir creativity.