In New York City, there is more than one way to get around.
Naturally, New York is considered one of the greatest walking meccas of the world. The majority of pedestrians are generally known to tread on foot, or endure the headache of public transportation. If you’re lucky, you own your own car. However, if you’re not so lucky, the expanding point-to-point car sharing service, Car2Go, provides mobility to locals for a practical price. What sets this up-and-coming German subsidiary apart from notable adversaries, much like ZipCar or Enterprise, is their convenient park anywhere policy. Most rental companies require users to return the rented vehicle to the lot, while Car2Go grants you the luxury of finding and parking literally anywhere after you’re through. Providing an exceptional mobile app, equipped with location services and reservation software, all administered through Google Maps. Members are able to share and find any available compact Smart Car across 52 square miles of the city. Geared towards fast-paced New Yorkers who thrive on spontaneity, this doesn’t sound like such a bad deal.
As of October 2014, Car2Go services launched in New York City, exclusively in Brooklyn, and Overall Murals rolled out the welcome wagon. Individual hand-painted murals were placed in heavily populated neighborhoods in Brooklyn such as Downtown, Red Hook and Williamsburg. Incorporating the company’s crisp white and saturated blue color; these infographics mimic the subway map with overlapping symbols of Brooklyn like the Brooklyn Bridge, a pigeon, hot dogs, basketball, and more were virtually impossible to miss. The walls announced Car2Go’s arrival into the borough, and the company’s success has been evident as its territory in Brooklyn and NYC continuously expands.