Crown Royal whiskey was created for the king and queen of England in 1939, since then they have continued to create a product fit for royalty. This year they’ve decided to share the wealth of their trademarked ultra smooth whiskey with those who dedicate themselves to others with their Live Generously and Life Will Treat You Royally campaign. This campaign celebrates philanthropists and encourages everyone to give what they can for the benefit of their fellow man.
This deluxe whiskey has teamed up with country singer Thomas Rhett to distribute 1 million care packages to active duty service members and people affected by natural disasters by 2020, and are inviting everyone to help them achieve their goal. We hand painted a mural in the Pike Place neighborhood of Seattle featuring their embellished glass bottle and signature purple bag in November to help spread the word. The ad was completed just in time for the 52nd Annual CMA Awards where Crown Royal hosted a massive volunteer event to help pack their proprietary purple bags for active services members overseas to be distributed over the holiday season.
Next time you have some Crown Royal, remember the brand’s belief that “a generous life is a life well-lived and that the road to royalty is paved with integrity, charity and passion.” Cheers!