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AMPLIFY
BLACK
VOICES

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Ponce Highland, Atlanta, GA

West Loop, Chicago, IL

Doritos is using its platform to elevate Black voices in the fight against racial injustice with its latest campaign ‘Solid Black’. The initiative includes a handful of murals across the country in areas that are symbolic of the movement. We had the privilege of transforming three of our walls located in New York, Chicago, and Atlanta into inspiring murals.

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Overview

Artist

What we do

Cooperation

Market

Display Date

Quake
Joe Cujo

Chicago
Atlanta

Doritos

Art Studio
Production
Content Creation

August 2021

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Our in-house Art Studio team enlisted two well-known artists in the Black creative community from Atlanta and Chicago who took on designing the murals with the intention of subverting the narrative and highlighting Black joy, instead of trauma. 

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In the West Loop of Chicago, artist Joe Cujo designed the mural with a message focused on supporting each other and working together through the complicated issues that we all face. He notes, “Together we ALL have the strength to live a free and colorful life”. Joe is an accomplished fine artist and graphic designer with exploits and achievements both locally and abroad.

In New York City, Doritos sought artist Megan Lewis to design a mural for our Harlem wall unit. The design focuses primarily on figurative imagery that has become her staple aesthetic as it has allowed her to express frustrations or prideful moments in Black Culture through the lens of an evolving Black woman. The design included a Snapcode hand painted onto the mural allowing passersby to interact with the mural by bringing the elements of the artwork to life.

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All three mural activations were designed by Black changemakers who inspire their communities and change the lives of those around them. We are proud to have participated in using our services to collaborate with Joe and Quake to deliver a design that can evoke change and inspire the cities the murals live in.

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Our in-house Art Studio team enlisted two well-known artists in the Black creative community from Atlanta and Chicago who took on designing the murals with the intention of subverting the narrative and highlighting Black joy, instead of trauma. 

We had the privilege of working with native Atlanta artist Quake who designed a piece that pays homage to the nostalgic Atlanta of the artist’s childhood. The artwork features a woman (fun fact: it’s his wife) holding up the famous symbol “Peace up, A-Town down” a slogan made popular by Atlanta-based artists, Usher & Lil John. Quake wanted to keep the true soul of Atlanta intact as the city has progressed over time.

Within his work, Quake’s main goal was to develop art that invokes unexpected feelings from within the viewer and his artistic expression stems from the gritty, yet sensual nature of life pertaining to societal issues and current events.

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