Freeform The Bold Type



The Bold Type

Thousands of women and men jumped at the opportunity to pose in front of the simple, yet bold message, “Women Get Shit Done”. These powerful words were emboldened atop a light “millennial pink” background and plastered across Overall Mural’s street level wall in Venice, California. The mural was designed by Instagram artist Samantha Rotenberg, who is better known by her moniker, Violet Claire. Rotenberg’s minimalistic but playful aesthetic proved to be the perfect style for this social media driven campaign.

Freeform’s new series, The Bold Type is centered around four twenty-something, feminist, go-getters working in NYC. The show follows the characters as they attempt to navigate through lives as young professional women in a male-dominated city.