In collaboration with Gatorade and New York-based creative agency Vault 49, the OM team erected a larger-than-life and finished quicker-than-life mural in anticipation of tennis super star, Serena Williams‘ 22nd Grand Slam title win. Having collected a whopping 21 titles, Williams was a favorite to make history at the 2015 Wimbledon tournament. The piece comprised of 21 individual panels, each celebrating Serena’s previous triumphs, ranging from her humble beginning to her impactful present.
With Gatorade dominating the intersection of Kent Avenue and Grand Street in Williamsburg, Brooklyn, the mural simply demands attention. Stirring up press from journalistic powerhouses, such as the Huffington Post, ESPN and Brooklyn Magazine. The art work told a story, which fueled enthusiastic Brooklyn locals, Serena Williams’ fans and tennis fanatics for the tennis star’s upcoming matches.