“Vexing to the Mind, Heavenly on the Palate.”
Fancy a drink? Revered for its unique flavor, Hendrick’s distilled gin has managed to make quite the name for itself. Concocted by the Grant family in 1999, Hendrick’s Gin is identified by its unprecedented rose and cucumber notes and apothecary-styled bottle. Gin is not too popular in the markets in comparison to vodka or rum, as its distinct taste, incorporated with juniper berries, doesn’t resonate with every palate. However, Hendrick’s artistic and original approach has aided in engaging a new demographic intrigued by the bizarre. Noted not only for its premium liquor, but its offbeat style of advertisements. The creative designs warrant a feeling of eccentricity. Images of a rather magical, antiquated world composed of obscure colors and various hatching techniques pique your curiosity and lure you in.
Amid the final months of 2014, Overall Murals was approached to replicate the Hendrick’s campaign out of oil paint. Set on the busy corner of Bedford and Manhattan Avenue, near the end of summer, the team managed to erect a painting consisting of sharp colors and definitive line shading. Our talented painters also worked through the brisk November weather to produce a second intricate piece stationed on Kent Ave. along the waterfront. These impressive pieces first garnered attention from inquisitive locals for their detail, whimsical scenes and artistic sensibility but perhaps they also incited enough of the passersby interest to find out more about the curious concoction.
Check out the artists in action on Kent Ave. and North 14th St. at the perimeters of Williamsburg and Greenpoint, Brooklyn, in the below short stop motion video.