Instagram – #untoldpride




As a leading advocate for the LGBTQ community, it comes as no surprise that this year New York City became the first state in the U.S to celebrate and host World Pride Month. With the 50th anniversary of the 1969 Stonewall Inn Uprising at the pillar, social media empire, Instagram honored the history of the event with their #UntoldPride campaign. The movement gave recognition to those who are unapologetically themselves and those who are trailblazing the way for basic human rights. Our talented mural crew had the honor of painting these colorful stories of members of the LGBTQ community, including a photo of the beautiful Marsha P. Johnson (bottom left), who during the time of the Stonewall Riots was an activist for Transgender rights. Giving recognition to the broad experiences that these people have faced, Instagram teamed up with OM to bring a few these stories to Bushwick, an area with a significant LGBTQ population. Instagram’s CEO Adam Mosseri featured the colorful wall for #UntoldPride on his account, encouraging everyone to visit the installations. The mural drew in the attention of New Yorkers and visitors alike as they celebrated the Pride events going on throughout the borough of Brooklyn. It quickly became a popular spot to stop, stare, and take photos! Seamlessly so, our infamously known “Instagramable Wall” couldn’t be a better place for the hand painted craft to integrate with this inspiring movement.