There are such things as “good problems.” For example, having so many friends they won’t fit in your house for a party or so much money your wallet keeps splitting at the seams. Recently, Mailchimp had one such problem. Over the past 17 years, the company has grown from an automated emailing service to a comprehensive marketing platform. We’re helping them get the word out about their new offerings without any of that pesky industry jargon.
The “More than Mail” campaign brings together original artwork from acclaimed artists Franz Lang, and Amber Vittoria and their straightforward copy that addresses the “problem” from the get-go. We helped Mailchimp spread the word all the way to the west coast on one of our walls above the iconic Mel’s Diner. The techies of San Francisco will be giving this mural many “thumbs up” after they see what MailChimp can do for their marketing strategies. We also brought the message down south to the many entrepreneurs of Atlanta. These murals encourage up and comers to harness the power of MailChimp and grow their business overnight like the noble mushroom.