In Spanish, “Milagro” means miracle. Milagro Tequila was created by two friends Danny Schneeweiss and Moy Guindi, whose mission was to create a tequila that served as a liquid embodiment of Mexico’s vibrant heritage and evolving culture. To produce this modern tequila, these two visionaries adopted Mexico’s traditional distillation process by slow roasting 100% blue agave specifically from the Jalisco Highlands. The logo and the bottle shape and color were inspired by some of Mexico’s most iconic street art pieces. Collaborating with noteworthy artists residing in their very own Mexico City, Danny and Moy have managed to bring their vision of a modernized tequila to fruition.
This particular piece was commissioned by Mexican graffiti artist Beo Hake, serving as his own interpretation of “Agave Expressionism.” Beo’s design for Milagro incorporates an ethereal dreamlike quality. The original piece was hand painted to show texture with an added sense of movement. The intense blues compliment the splash of red.
The painters of Overall Murals managed to capture the original essence of the piece. Stationed on the busy corner of Kent Avenue and North 14th Street in Brooklyn, the mural for Milagro Tequila is still accessible for your viewing pleasure.