Modelo Especial has recently declared itself the fastest growing beer in the U.S. and what better place is there to show off status than amongst the toughest critics of all, New Yorkers? Modelo and the Overall Murals team united yet again to construct these massive thirst quenching ads, just in case you weren’t already craving a beer.
Painted in bold type is the phrase “No Assembly Required,” three of anyone’s favorite words; pair it with “cerveza” and we’re sold. The signature shape of the glass bottle, next to the cold aluminum can is painted in expert detail over brick. Amidst the bustling streets of Brooklyn’s Red Hook and Greenpoint stretch two large murals to show just how “especial” Modelo is. The large blue backdrops create contrast with the golden yellow bottles as they sweat beside us in the summer heat.