OK Cupid‘s new DTF Campaign plays on the popular notion that all dating apps are hook up apps, but that’s far from the truth. This photo realistic mural is part of OK Cupid’s new campaign created by Wieden + Kennedy New York in collaboration with Maurizio Cattelan and Pierpaolo Ferrari, founders of Toilet Paper Magazine.
This creative team harnessed the potency of Toilet Paper’s bright and colorful surrealist style to turn DTF into so much more. OK Cupid reflected on the current (and admittedly dismal) face of modern online dating, and saw the opportunity to change the dialogue. Their combined creative effort delivered refreshing positive images of people who could actually be dating, and encouraged daters to find each other on OK Cupid. By empowering online daters to redefine what DTF means to them, they refocus the aim of making online connections into forming relationships on substance. As this campaigns tagline succinctly states: “Get noticed for who you are, not what you look like. Because you deserve what dating deserves: better.”
Our painters busted out this photorealistic mural in just 4 days, adding some tongue-in-cheek humor to the SoMA neighborhood in San Francisco. This mural is lit from above at night, which means it can delight pedestrians and drivers night and day as they pass this three panel image on their way to the many clubs and venues in this neighborhood.