Ray-Ban Never Hide



Never Hide

Ray-Ban encourages its consumers to Never Hide. The successful campaign introduced in 2007, emphasizes character individuality and expression via average guys and girls — living their veritable lives, equipped with bold, stylish frames. Ray-Ban offers up the authentic experience as seen through rose-colored sunglasses.

Overall’s team set up in Williamsburg to create dual paintings for Ray-Ban during the start of the summer. One painting is of an elderly couple, consisting of various shades of black and white, showcasing their love for each other and their trendy wayfarers can stand the test of time. The other is a colorful painting of a very enthusiastic runner-up celebrating his efforts, while sporting cool bronze aviators. The contrasting pieces attract looks from all those who pass.