Shannon Peel joins as Creative Director; Jeff Jan named Fractional Chief Brand & Impact Officer Brooklyn, N.Y. — December 2, 2025 — Overall Murals, the largest independently owned and operated hand painted outdoor advertising company in the U.S., today announced the appointments of Shannon Peel as Creative Director and Jeff Jan as Fractional Chief Brand & Impact Officer. These new leadership roles mark a strategic step forward as the company expands its vision for creativity, growth, and community impact.  Recognized for its award-winning campaigns for innovation and creative craftsmanship, Overall Murals continues to advance paint technology, artistry, and storytelling within the out-of-home (OOH) medium. With a proven formula for turning bold ideas into real-world impact, the company brings art and advertising together through work defined by intention and craft.  Shannon Peel is an accomplished artist and creative leader whose career bridges fine art, street culture, fashion, and brand design. A Sydney native now based in New York City, he has exhibited his fine art internationally and was a longtime Artist Network Program artist with RVCA, where he also served as Art Director. Known for his expressive use of color and dynamic compositions, Peel brings more than three decades of creative experience that fuse artistry and design. At Overall Murals, he will lead creative design, artist collaborations, brand content, post-production, and the evolution of Overall Creative and Special FX teams—advancing storytelling grounded in craftsmanship and the artistry of the hand painted medium. “Overall Murals has always brought art and advertising together in ways that challenge and inspire,” said Shannon Peel. “I’m excited to help deepen that creative tradition—elevating our design, content, collaborations, and design process, while building work that resonates both on and beyond the wall.”  As Overall Murals’ first-ever Fractional Chief Brand & Impact Officer, Jeff Jan brings extensive leadership experience across brand strategy, communications, media, and OOH advertising. In addition to leading his consulting practice, Janko, Jeff has held executive roles with Out of Home Advertising Association of America (OAAA) and billups, as well as senior positions at Wieden+Kennedy and Venables Bell & Partners. At Overall Murals, he will oversee brand strategy, marketing, and growth initiatives to strengthen positioning, expand partnerships, and amplify the company’s creative influence.  “There’s a real thirst for creativity that feels more intentional and tangible than ever,” said Jeff Jan. “Overall Murals connects brand purpose with artistry in its purest form—paint, people, and stories that make lasting impact. And no other platform delivers such a dose of dimension as the beauty of something hand painted.”  From groundbreaking rain-activated murals to large-scale brand collaborations that merge art, innovation, and storytelling, Overall Murals continues to expand what is possible for hand painted work in public spaces. The company has brought high-profile campaigns to life for brands such as Apple, Nike, Ray-Ban, Netflix, Spotify, adidas, Google, Amazon, and Coca-Cola.  “This moment is about momentum and meaning,” said Angel Saemai and Dmitry Pankov, Co-Founders of Overall Murals. “We’re thrilled to have Shannon and Jeff join our talented team. They bring the vision and drive to move us forward while staying true to the craftsmanship, painters, and purpose that built this company. What we shape together moving forward will honor where we began.”  About Overall Murals  Overall Murals is the largest independently owned and operated hand painted outdoor advertising company in the U.S. Founded in Brooklyn, it brings award-winning craftsmanship and creative precision to every wall it paints. Blending artistry, design, and full-scale production, Overall Murals creates high-impact murals that connect brands, artists, and communities. With more than 80 premium wall locations in 11 key markets, the company oversees every stage of the process—from concept and creative development to production, installation, and special effects—preserving the tradition of hand painted artistry through work defined by quality, collaboration, and enduring craft.  www.overallmurals.com   Media Contact:  Jeff Jan  Overall Murals  press@overallmurals.com

I recently came across a comment on one of our mural posts for the   James Jean x Johnnie Walker  collab that really stuck with me. It's a sentiment we hear often, surprise, nostalgia, and ultimately, appreciation for the craft of hand painting. "Oh wow!! People still paint signs?! I used to have that job until I was replaced by a printer! Lol! This is gorgeous, though. Nothing beats the real thing!" - jberthelotart In a visual landscape where digital and vinyl advertising are prevalent, hand painted murals stand out as a unique form of advertising . The artistry and authenticity of these murals offer a distinctive charm that resonates with audiences in a way that feels deeply personal and engaging. I should know; I work in the hand painted outdoor advertising industry. We must step back to its roots to understand why hand painting matters. The craft of sign painting stretches back to ancient civilizations. In ancient Egypt, signs and hieroglyphics were painted on the walls of tombs and temples to communicate messages and tell stories. Fast forward to the 19th century, and sign painting became vital to commerce and culture. Sign painters are the unsung heroes of advertising.They are responsible for creating billboards, storefront signs, and painted signs that adorned city buildings. You may have even noticed a ghost sign  or two while walking around New York City.  Artists and craftsmen painted those ghost murals you still see fading on brick walls today. They weren't just painters, they were highly skilled and resourceful tradespeople who worked at scale and often in dangerous, high-up conditions. Today, we carry on that legacy. Our paint crew at Overall Murals are modern-day walldogs —a term used to describe advertising painters who work like dogs, hanging off walls, hand painting massive designs with precision and grit. But today's walldogs bring something new to the table. Many of our artists have formal training . They've studied anatomy, typography, color theory, and design fundamentals in art school. Others come from graffiti and street art, where they've honed their skills on the streets and developed a deep understanding of the power of visibility . What unites them is not just fearlessness in the face of sketchy heights or tricky surfaces; it's a passion for the analog process. Despite being deeply plugged into technology and influenced by social media, our painters are drawn to the tactile, physical nature of painting by hand outdoors. In fact, that digital saturation makes them appreciate this slower, more intentional medium even more. They know they're not just making something beautiful—they're crafting moments that stop people in their tracks . That sparks conversations. That creates memories. There's just something undeniably human about this process. Passersby ask about our techniques, watch as blank walls come to life, and share stories of when hand painted signs were the norm. We're often referred to as human printers , and for a time, we were. Then, machines replaced many of us. But the walldog spirit never left. It just evolved. And in the digital age, where attention is the most valuable currency, that kind of impact is everything. Unlike a banner ad that disappears with a scroll, a hand painted mural holds physical and emotional space .  It's tangible, immersive, and personal. It carries a level of prestige that digital and print simply cannot match. There's a reason luxury brands and high-end campaigns turn to hand painted advertising. It's about more than just visibility; it's about making a statement . A hand painted ad isn't mass-produced. It's crafted. It stands apart from the noise of digital screens and glossy posters by offering something rare: an original, brushstroke-by-brushstroke creation that commands attention in a way that flat print or fleeting pixels never could. The richness of color, the texture of the wall, and the way natural light interacts with the paint make for a visual experience that's both vibrant and unforgettable.  Up close, you can see the detail in every stroke —the layering of color, the subtle hand movements, the marks that prove a human was here. You can feel the energy that went into it, the time, the care, the physicality of it all. Even the surface itself becomes part of the piece. The cracks, the contours, the imperfections of the wall all contribute to the final image. It's why people stop to take it in, photograph it, and talk about it. A mural doesn't just blend into the urban landscape. It enhances it, making a city feel alive with art rather than just another backdrop for digital noise. We love that our work   sparks these conversations . It's a reminder that what we do isn't just about advertising—it's about keeping the age-old craft of hand painted signs and murals alive, honoring the past while making a bold statement in the present. The nostalgia people feel when they see a hand painted mural isn't just about the past; it's abou t recognizing the artistry t hat still has a place in the modern world. So yeah, people still paint signs. And from what we see, the world still loves them.

Meet Hayden Todd, our Senior Video Producer and the creative force behind capturing and crafting the stories that bring our hand painted advertising murals and the painting process to life. Whether managing videographers or actively working in the field, Hayden always thinks two steps ahead.  If you haven't met Hayden in person, you are missing out on his frequent use of sports analogies to explain his thought processes. Like a coach breaking down plays, he often asks, "How can we improve, and how can we elevate?" Hayden's approach goes beyond simply capturing beautiful footage; he delves into the "why" behind every mural to ensure our clients’ murals tell a story with purpose .  Read more about Hayden's journey and the philosophy that fuels his work: ANNA: How did you get into videography, and what drew you to filming murals specifically? HAYDEN:   I attended the University of Tennessee at Chattanooga for graphic design, which naturally included photography and videography. As I sourced photos and videos for my projects, I realized that if I couldn’t find what I was looking for online, I had to create them myself . I have always been interested in the actual production of content, and this led me to want to learn how cameras operate and understand how to present visuals effectively.  After college, I was able to pursue video when I worked for a friend who painted a lot of commercial signage for local restaurants and businesses in Nashville . We documented our work with my phone. This eventually led to me moving to New York , where I could roll my experience into a career at Overall Murals . ANNA: What’s unique about filming murals compared to other types of videography? HAYDEN:   Mural painting is a process that spans five to seven days, and there’s no immediate "boom, we got it" moment. It’s more about documenting the entire journey and capturing the project as a whole. It’s all about planning, being in the right place at the right time , and finding the perfect angle. Then, in editing, I condense everything into something that tells the full story in a short clip . That’s why there are so many cameras on set to capture the moment’s full impact. ANNA: How does documenting the mural process change the way people experience the artwork? HAYDEN:   It's like capturing posterity, documenting something that will live on forever, especially through video. There's a record of the mural's creation that extends beyond just the people who witness it in person. While some people may have seen the mural being painted in person, the video needs to appeal to people who have no idea what’s going on or aren’t even in the same city as the mural. The goal is to make it engaging for everyone , no matter where they’re watching from. It's about capturing both the documentary side; the raw footage of the mural being made and the production side, where the video is crafted specifically to tell the campaign story, all to create an experience that connects with people beyond just those who are in the right place at the right time . Then, with campaigns like the rain-activated mural we did for Ore-Ida , the experience shifts even more. Someone walking by might only see it change when it rains, but the video tells the full story to those at home, making it clear right away how it works and why it’s special. The campaign is extended through videography, showing the audience the bigger picture. ANNA: Walk us through your camera bag. what’s your go-to setup for capturing a mural in the best possible way? HAYDEN:   The full setup includes: Sony FX3 with 3 lenses - wide (16-35mm), medium (24-70mm), and zoom (70-200mm) Canon 5DSR with 2-3 lenses for timelapse and a sturdy tripod to eliminate shake 2 video tripods with a ball head for stable shots and smooth camera movement Ronin RS2 gimbal for smooth close shots at street-level walls Rhino R2 slider for dynamic movement to time-lapse shots ND filters on all cameras to manage lighting, ensuring optimal exposure, F-Stop, and shutter speed  Drone - Mavic Cine Camera wipes SD & Sony Tough Cards Backup batteries for the two camera systems Ultimately, it’s about knowing how to use these tools with purpose , not just about having them. The right gear doesn’t guarantee great results, it’s the educated shooter who understands lighting, timing, and technique that makes the difference.  The key is knowing when and how to use the tools to tell the best story . ANNA: What’s it like seeing a mural you filmed go viral or get a huge audience reaction? HAYDEN:   It’s cool to see when a project gets posted and gains traction, especially from artists or brands with big followings. After creating around 75 videos last year , most of them circulate internally within the agency or brand, so when one gets published and receives attention, it feels validating. It’s not just about the publicity; it’s about knowing that the creative risks taken as a videographer resonate with the audience. ANNA: What’s your favorite part of filming a mural from start to finish? HAYDEN:   The creative process during mural painting is unpredictable, much like my own editing choices. Each painter approaches their section of the mural with unique micro-decisions, often solving small puzzles with every stroke. Capturing this micro-level creativity is something I’m working to expand beyond the typical 30-second client video. While the process is familiar to those in the industry, I want to highlight these intricate, behind-the-scenes decisions that painters make , which might not make it into the final edit but are essential to the final piece. It’s not just about the finished product, it’s about recognizing and documenting the unique problem-solving that goes into every part of the mural . ANNA: How do you see mural videography evolving in the future, and what new techniques or technologies are you excited to explore? HAYDEN:   I see the future of our content moving towards longer-form, behind-the-scenes pieces. Content has evolved from quick, bite-sized videos to more in-depth, immersive stories. Think of how movies used to be just a two-hour experience. Now, with social media, trailers, and behind-the-scenes content, there's an entire narrative that goes beyond the final product . People become invested in the process, like learning about the director’s methods or the actors’ stories. For us, we're not just producing content for brands but telling our own creative story . I envision the painters becoming personalities in their own right, similar to how movie stars or creators are followed for their behind-the-scenes journeys. This shift is happening now with short content, and I think the next step is expanding it. Just like how people get curious about a film's production after watching it, viewers could dig deeper into how we make our murals and learn more about the painters themselves. It’s about creating a "lore" around our work , something people can follow beyond just the final ad. Hayden has a passion for storytelling and is committed to highlighting the artistry of every mural we hand paint. As video technology and techniques advance, his approach continues to develop how we experience and connect with murals. With his keen eye for detail and a dedication to revealing the ‘why’ behind the art, Hayden ensures that the stories behind our murals resonate long after they’ve been painted.

We are always looking to grow our team. Apply to join Overall Murals today! JoiN OUr TEAm If you don't see a job opening that matches your skills and interests but still want to join our team, we encourage you to send us your cover letter, resume, and examples of your work here . Sales Coordinator New York Apply

NY SALES COORDINATOR JOB TITLE: NY NY Sales Coordinator DEPARTMENT: Sales LOCATION: 878 Kent Avenue, Brooklyn NY 11205 COMPANY OVERVIEW: Overview: We’re looking for a highly motivated and detail-oriented Sales Coordinator to join our successful sales team at a fast growing, innovative, and creative OOH media company based in Brooklyn, New York. The ideal candidate will have strong communication and organization skills, be entrepreneurial in spirit, and think strategically in a fast-paced collaborative environment. This position is a hybrid workplace role. Position Overview: The Sales Coordinator will have a no excuses mentality, be motivated, personable, and engaging. This role will perform all sales administrative duties and work closely with the sales team, as well as coordinate with our marketing and production teams to create and deliver best class campaigns for our clients. This role offers the opportunity for growth and upward movement within the company. Responsibilities include, but are not limited to: Prepare client sales proposals, presentations, spreadsheets, and contracts Prospect and research new customer leads for the sales team Assist in managing media space holds and approvals Maintain and update the sales team CRM Coordinate marketing materials and communication between multiple internal teams Track campaign activity, POP, and affidavits Manage and update inventory internally and within agency RFP portals Gather and analyze competitive data reports for agency clients and the media landscape Coordinate and assist with artwork and production requirements Ensure invoicing is accurate and on time Support the sales team, senior management, and other departments in a timely manner Attend client meetings, entertainment, and industry events when required Required Skills and Experience: Strong computer skills (MS Excel, Powerpoint, Keynote, Mac OS, Google Drive, Google Suite, Google Maps) and CRM platforms such as Salesforce or Pipedrive Minimum of 1 year experience in a corporate or office environment (sales, media or advertising experience preferred) Interest and passion in advertising, art, and specifically, what we do as a company Excellent verbal and written communication skills Proven strong time management skills and ability to multitask in a fast-paced collaborative environment Ability to take initiative Ability to review and analyze data and present to the team Positive attitude, willingness to learn, and receive and provide feedback Professional and confident with a positive attitude Team player with a proactive and entrepreneurial spirit A dedicated interest and passion to pursue a career in Media, Advertising or Sales Self motivated and never gives up Compensation and Benefits: Salary DOE, starting $50,000 annual salary, after 90 days full-time benefits include 401k, health, dental, vision. Please reply with a cover letter, resume and photo of your favorite painting (ours or someone else's). Apply New York, NY

SHOP Assistant JOB TITLE: NY Shop Assistant DEPARTMENT: Shop & Paint Crew LOCATION: Brooklyn Shop - 289 Scholes St. Brooklyn, NY 11206 TERMS: 90 Day Freelance trial to Hire COMPANY OVERVIEW: Overall Murals is expanding and seeking an additional ambitious and hardworking crew member to grow with the company. We are a Brooklyn based company specializing in hand-painted advertising murals and sign painting. We paint all over New York and the country. Check us out at www.overallmurals.com . POSITION SUMMARY: The NY Shop Assistant will report to the Shop Coordinator, Operations Manager and Co-Owners of the company and is responsible for maintaining the overall integrity and quality of the shop and its activities as well as projects in the field in an efficient and on-time manner. The Shop Assistant provides support and coordination of shop/warehouse projects and paint production preparation work activity taking place within the Overall Murals paint shop as well as in the field at various company job sites in NYC. The person we seek is communicative, handy, crafty, thrives under pressure, has a logical mind set, love for organization, excellent at multitasking, tech savvy, has a passion for the mural arts industry and is willing to learn new things. The Shop Assistant is open to doing everything from low level to high level tasks. This is not a painter position, but is for support in our paint shop and for our paint crew. JOB REQUIREMENTS: The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be self-motivated and proactive Previous experience in a warehouse or paint shop desired Strong attention to detail Effective time management skills and must be able to multitask Fast-paced environment with a strong sense of urgency on assignments Strong communication skills - verbal and written Excellent organization skills; attention to detail and excellent follow up skills Must be flexible (hours outside of normal working hours) and able to act independently Physically Fit - Able to stand for long durations of time and safely push, pull and lift up to 90 pounds frequently without assistance or equipment Reliable - Prompt, responsible, safety-oriented, genuine pride & pleasure in a job done well Team Player - Communicative, thick skinned, sturdy, and naturally inclined to support your teammates and all types of personalities that come with working with a hardcore team of painters. You don't take things personally and getting the job done in an efficient, smart manner is the goal. Construction Skills - Experience in light carpentry, construction, and use of hand & power tools Not afraid of heights, willing to work at high elevations Able to work in office, warehouse environment as well as in the field Big egos need not apply MUST have a valid NYS Driving License (or similar) ADDITIONAL DESIRED QUALIFICATIONS: Technical - Experience with Slack, Microsoft Office Suite, Google Suite, emailing capabilities and business systems Adobe Creative Suite and Graphic Design background Ideally can ride a scooter or motorcycle as well as drive large commercial vehicles such as cargo vans, pick-up trucks, and box trucks OSHA certifications and/or training Rigging/ Scaffolding experience/ license a plus Electrical, Plumbing or any other construction related skills Trello or other Project Management Platform knowledge a plus RESPONSIBILITIES: This position is responsible for supporting and managing the effective, on-time completion of daily activities required for the shop, in accordance with the project plan schedule and the company's policies and practices in a professional, productive and positive manner. The NY Shop Assistant will spend a majority of his or her time in the shop, however, since most of our work is outdoors, he or she may be required to spend time in the field as well to support the paint team with any installations, delivery runs and to make sure projects are running smoothly and efficiently. This person will support conditions of each project from start to finish to ensure that projects are completed on-time and on-budget. Production Support - He/she works closely with the production, shop, operations teams and owners to support and manage aspects of multiple painting projects simultaneously. This person will be calm under pressure and able to work with all kinds of personalities, in a deadline driven environment. 1. Prepare, pack, and ship the materials for ongoing and upcoming projects 2. Wall preparation such as priming, graffiti maintenance, set up of scaffolding, installing scaffolding, installing physical signage and illumination, research and purchase of materials needed, etc. 3. Drive the company truck/vehicles, load/pick up and unload/drop off supplies and equipment for projects 4. Design, build and maintain work stations and workflows 5. Communicate verbally and digitally the status of tasks and projects and help manage the workflow within the shop as needed with the operations team, pre-production team and ownership 6. Develop, upgrade and maintain on-site storages and roof protections as needed 7. Train new apprentices and team members on shop practices, pre-production processes, graffiti maintenance, and any other procedures as required 8. Support the paint and production teams where and when needed Shop Maintenance/Upgrading: The Shop Assistant will be responsible for the upkeep and development of the shop and office, maintaining and organizing them. Duties include: 1. Order / pick up supplies 2. Maintain and organize inventory 3. Keep all areas of the shop clean and organized such as building area, supplies shelves, restroom, etc. as well as trash/recycling removal on time with pick up 4. Innovate, research and execute ideas to improve efficiency and processes for mural production and the shop/office 5. Work with ownership and other team members to help develop and maintain new areas of the shop/s 6. Work with local teams in other markets (i.e. San Francisco, Atlanta, Los Angeles) to help upgrade shop/s, supplies and materials as required 7. Work with vendors to organize, maintain, repair, order, and schedule inventory of materials and supplies, equipment, lighting and other services related to the shop, production and wall upgrades and maintenance for NY shop as well as other markets 8. Assist with Warehouse renovations as required (coordinating projects, vendors, hands-on repairs and renovations in a timely and efficient manner) including building, wiring, network setup, etc. 9. Vehicle and equipment maintenance, repair and cleaning 10. Other duties as assigned TERMS & COMPENSATION: Salary and hours: Starts at $25 per hour. The position is full-time and eligible for benefits after 90 days of full-time status. Flexibility required - This is a demanding position. The schedule includes early mornings, nights, weekends, some holidays and occasionally on-call WORK CONDITIONS: (include but not limited to) Required to occasionally work in high, precarious places using scaffolding, ladders, Scissor lifts or boom lifts or chairs. Occasionally works near moving mechanical parts. Occasionally exposed to wet, and or humid conditions, extreme heat, vibration and inclement weather. Noise level in the work environment may be loud. The environment here is professional, fast-paced, fun, family-style and creative surrounded by a group of unique artists. There may be opportunities to travel. Apply New York, NY