The Ordinary < Back THE PERIODIC FABLE™ Overview Service Outdoor Advertising, Content Creation industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 3M+ The beauty industry has long been clouded by pseudo-scientific buzzwords like “magic,” “fat-freezing,” and “medical grade”. These are terms that sound credible but often mean nothing. The Ordinary, known for cutting through marketing noise with ingredient transparency, set out to expose how misleading language drives perception more than fact. With Uncommon Creative Studio, they launched The Periodic Fable™: a surreal, visually striking campaign that replaced the familiar symbols of the periodic table with 49 empty promises from the beauty world, transforming false science into a truth-telling art piece. To bring that message into the physical world, we hand painted The Periodic Fable™ on two of our most prominent walls, one in Williamsburg, Brooklyn , and another in W est Hollywood, Los Angeles . In Brooklyn, we took things one step further: we built this wall from the ground up . From the construction and illumination of the wall to hand painting it, our team handled every inch without outsourcing or taking any shortcuts. The new wall was designed, prepped, and finished entirely by hand, creating a permanent platform for future campaigns and a bold launch canvas for The Periodic Fable™. Just like The Ordinary, we believe in transparency. The brand challenged misleading marketing; we do the same in our work. Our walls, and the murals that live on them, are made by hand, by us. What you see is what you get: real craftsmanship, built with precision and care. Painting a design made entirely of typography and fine lines required surgical accuracy. Each grid, letter, and element was scaled to perfection, mirroring The Ordinary’s clean aesthetic and communicating the campaign’s message of clarity through meticulous craft. The Williamsburg and Los Angeles murals became key pieces of The Periodic Fable™’s global rollout across OOH, social, and digital. Seen by thousands daily, the murals served as large-scale reminders that truth and transparency matter in skincare and storytelling. By hand painting this concept and literally building the foundation it lived on, we partnered with Quan Media Group, led by Brian Rappaport, to extend The Ordinary’s message beyond marketing, showing that authenticity isn’t just in what’s said, but in how it’s made. Previous Next

We work with the top creative agencies and brands to develop award-winning creative and provide in-house design opportunities. You can be sure to find us out there, rain, snow, the occasional hail storm, and definitely out on a sunny day getting everything set up for a range of projects. our work Below is a collection of our work from the last 15+ years. Services Industry Markets Special FX Awards The Ordinary THE PERIODIC FABLE™ Up Los Angeles, New York Beauty AUDIBLE PRIDE & PREJUDICE Up Los Angeles, New York Entertainment Primark THAT'S SO PRIMARK Up New York Fashion & Apparel DON JULIO WILLY CHAVARRIA Up New York Alcohol MODELO 100 YEAR ANNIVERSARY Up Brooklyn Alcohol Suntory -196 LEMON VODKA SELTZER Up Los Angeles Alcohol NORWEGIAN CRUISE LINE ESCAPE TO THE GREAT LIFE Up New York Travel ON RUNNING SOFT WINS Up Los Angeles Apparel & Accessories LE LABO NASHVILLE Up Nashville Beauty OMEGA MY LITTLE SECRET Up New York Apparel & Accessories Prada SUMMER 2025 EYEWEAR Up New York Fashion & Apparel Häagen-Dazs ALLIES IN ARTS Up Los Angeles, San Francisco CPG COMCAST THE WIFI IS BOOMING Up Atlanta, Seattle Technology Tools For Humanity WORLD.ORG Up San Francisco Technology MrBeast FEASTABLES Up New York CPG Icelandair BNA TO ICELAND Up Nashville Airline BMW M-5 TOURING Up San Francisco, New York, Seattle Automotive Prada ACTS LIKE PRADA Up New York Fashion Anduril Industries DON'T WORK HERE Up Seattle Technology Nike So Win. Up Los Angeles, New York Fashion & Apparel 1 2 3 ... 11 1 ... 1 2 3 4 5 6 7 8 9 10 11 ... 11

MARC JACOBS < Back THE TOTE BAG Overview Service Outdoor Advertising industry Apparel & Accessories markets Atlanta Wall(s) 1 Wall impressions 148K+ Marc Jacobs just released its Spring 2023 campaign, starring supermodel Kendall Jenner. We had the honor of hand painting a wall in Little Five Points, Atlanta announcing the fashion brand's latest collection. Shot in Los Angeles by Tyrone Lebon, Kendall Jenner poses wearing a white corset bra top and carrying a Marc Jacobs' classic Micro Leather Tote Bag on her shoulder. The campaign showcases a bold and daring approach, with Jenner effortlessly embodying Marc Jacobs' iconic style of confident, fearless femininity. With Fashion Month just around the corner, this mural is an excellent opportunity to raise awareness of Marc Jacobs' new collection. Over three days, our best pictorial painters effortlessly recreated Kendell Jenner's notable face and defined her recognizable features. Every detail was given the utmost care and attention, from her textured hair to the designer bag that adorned her shoulder. The 330-square-foot mural portrays a larger-than-life Kendall Jenner for all Little Five Points to admire. From the fashionable, eclectic, and progressive locals, this neighborhood thrives with Atlanta's hippest trendsetters. It even caught the eye of Kendall Jenner, who reposted the mural on her Instagram - What better way to announ ce a collection than on her Instagram? Now, please excuse us as we make our way to Lenox Square Mall to check out the latest collection Previous Next

Arcade Fire < Back REFLEKTOR Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions Canadian band, Arcade Fire’s much anticipated release of album, Reflektor, was promoted through one of our hand painted murals. The mural is situated in one of the hottest areas in Williamsburg, Brooklyn, along the nightlife strip of dance clubs and music venues. The artwork is a replication of the album cover, inspired by the Greek legend of Orpheus and Eurydice. Subtly peeking throughout the central black and white figures and TV static background are beautiful prismatic colors of pinks and blues. It was a complicated but enjoyable artwork for the painters to tackle. As fans of the band's music, it made it all the more rewarding to nail the art. Previous Next

Monkey 47 < Back GIN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 150K+ Forty-seven botanicals infused and 47 percent ABV are where the number 47 in Monkey 47 Gin comes from. Premium quality and distilled to perfection for 3 months in earthware, this gin is a product originating in the Black Forest mountain range of Germany. Coming from an area, with a perfect natural habit for the organic ingredients, the spring water of the Black Forest and home to some of the best distillers in the world, this dry gin emerged.This beautiful mural bathed in green botanicals with the sophisticated monkeys painted in colorful and highly detailed fashion, eloquently highlights the brands unique style. Cow Hollow wall in San Francisco, looks simply WUNDERBAR! Check out Monkey 47 Gin being sold at Michelis Liquor store on Union.St. Home of one of the most iconic liquor signs in San Fransisco. Previous Next

CTCP < Back NICOTINE = BRAIN POISON Overview Service Outdoor Advertising industry Non-Profit markets Los Angeles Wall(s) 2 Walls impressions 1.47M+ California Tobacco Control Program continues its efforts to resist big tobacco and bring much-needed awareness to the harmful effects of tobacco products with strong visuals and bold statements. As Los Angeles continues to re-open, the CTCP hand paints will serve as another line of defense to make tobacco products less acceptable, less accessible, and less available. For the second consecutive year, CTCP teamed up with OM to paint an informative statement that Tobacco Products = Brain Poison, on the iconic Venice Beach Boardwalk and in Hollywood above the Walk of Fame. As the world eagerly emerges from the COVID-19 lockdown, this messaging will reach the masses and push the needle for those ready to ditch their harmful habit. Previous Next

AMAZON PRIME VIDEO < Back THE MARVELOUS MRS. MAISEL Overview Service Outdoor Advertising, Overall Creative industry Entertainment markets New York Wall(s) 1 Wall impressions 1.9M+ Amazon Prime Video (APV) took on Williamsburg, Brooklyn with a 2,772 square foot mural on one of our own “prime” units, Unit# B-72, to announce the 4th Season of the award-winning TV show, The Marvelous Mrs. Maisel. APV approached OM Art Studio to head the creative direction and procure a local female artist making waves in their own community. This artist and their design, along with the big hand painted Brooklyn mural would help drive awareness, engagement, and social buzz around the new season. The task was successfully creating a mural reflecting a strong female perspective with Maisel’s iconic sayings (aka Midgisms). The mural was inspired by the themes from the 50s/ early 60s show but was relatable to a modern-day woman. That modern-day woman is Nicole Rifkin. An award-winning illustrator based in Brooklyn, NY, who helped take the concept and turn it into an eye-catching mural design. Nicole's passion for telling stories that are easily accessible to everyone plays a huge part in her work. A child of Slovenian Canadian Citizens, English was Nicole's parent's second language. When her brother was diagnosed with autism at a very young age, Nicole realized the power of an image and how it bridged the gap in language between everyone in her family. Throughout her experiences, Nicole has pursued illustrations and has never looked back. Nicole made an excellent fit for APV, combining her love for illustration with text to make a mural that successfully translated the tone and feeling the brand wanted to achieve through design. OM Art Studio oversaw the design from ideation to implementation, meeting with Nicole and APV every step of the way to co-create the successful mural. The result was an impactful, raw, and inviting illustration that helped translate a photorealistic Mrs. Maisel who exudes excitement and determination in a neon-lit New York City. The midgism “Then Let’s Change The Business” text was included to spark curiosity about what's to come after Maisel leaves her cheating husband, enters the male-dominated world of comedy, and dusts herself off after being thrown off the Shy Baldwin tour at the end of season 3. The impact of this mural generated over 1.3M Instagram impressions - even Maisel actress, Rachel Brosnahan posted the mural on her own Instagram story. People posed in front of the mural, captured in process footage of it being painted gaining over 1.9 million total impressions . Previous Next

Universal Studios < Back DIA DE LOS MUERTOS Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 2 Walls impressions 157K Universal Studios, renowned for its Hollywood legacy, embarked on a Dia de los Muertos marketing initiative featuring two iconic Universal Monsters: Frankenstein and the Creature from the Black Lagoon. These creatures were hand painted by Overall Murals in prominent Los Angeles neighborhoods and designed by artists Farid Rueda and Senkoe . Seeking to harness the cultural significance of Dia de los Muertos while showcasing the iconic Universal Monsters, Universal aimed to connect with diverse audiences through stunning murals that depicted each Universal Creature with distinct artistic flair. Senkoe infused Frankenstein with vivid colors inspired by the Dia de los Muertos celebration, drawing from their Mexican heritage. This interpretation added cultural depth to the classic monster and was hand painted in Hollywood , Los Angeles . Farid Rueda incorporated geometric elements inspired by ancient Aztec and Mayan gods into the Creature from the Black Lagoon design, enhancing the Creature's scales and gills with a unique visual narrative. It was hand painted in Venice Beach , Los Angeles . Universal Studios' collaboration with Overall Murals and the artists Farid Rueda and Senkoe exemplified the fusion of cultural celebration, iconic film heritage, and artistic expression. The initiative successfully engaged over 157K passersby, bridging cultural elements with Universal's classic monsters and showcasing murals as a compelling medium for brand storytelling. This campaign not only celebrated Dia de los Muertos but also highlighted the enduring appeal of Universal Studios' iconic characters in a culturally meaningful way. Previous Next

Dior < Back MISS DIOR FOR LOVE Overview Service Outdoor Advertising industry Beauty markets Los Angeles Wall(s) 1 Wall impressions 500K+ With a hand painted mural, Dior asks the 500,000+ monthly enthusiastic passersby who walk along the Venice Beach Boardwalk in Los Angeles a simple yet powerful question, "And you, what would you do for love? Their response was to stop, pose and capture the message they shared all over their social media using the hashtag #missdiorforlove . The hashtag draws attention to the brand's newest fragrance release, Miss Dior For Love. It also aims to raise awareness for the WE Movement charity that Dior supports in partnership with Natalie Portman. The large minimalistic typography, simple yet impactful, went viral on social media as people stopped to pose in front of the mural hand painted by Overall Murals' talented LA-based sign painters with great precision and accuracy. Previous Next

Gary Fernandez < Back BELLY FLOP Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions N/A Dolphins exist. If you were unaware as we were, search the term and you’ll be amazed as well as a little weirded out. However, pink dolphin unicorns may or may not be mythical creatures, as presented on massive waves with shapely lady swimmers, in Gary Fernandez’s original illustration . Abundant with lines, color and detail, the second installment of Artists Work is located near Tompkin’s Square Park. In this section of the East Village, E. 8th Street between Avenues B and C, neighborhood residents, who for the most part have lived here for nearly twenty years or more, are friends and call each other by name. Thus, the installation of the new mural stirred up conversation with neighbors alike. It was a pleasure to paint as locals thanked us for bringing this lovely image to their scenery, even requesting to paint their walls next. Previous Next

Fjällräven < Back NATURE IS WAITING Overview Service Outdoor Advertising industry Apparel & Accessories markets Seattle Wall(s) 2 Walls impressions 860K+ Originating in the small Swedish town of Örnsköldsvik, the brand is dedicated to quality, sustainability, and being in synchronicity with nature. Fjällräven called on OM to paint two back-to-back murals on our Seattle wall near Pike Place Market, conveniently steps away from their recently opened store. Seattle is known as a city for outdoor lovers and sets the perfect backdrop for the murals. First up, we painted Washington's Mt. Rainier with their signature red artic fox, which translated into Swedish is actually fjällräv. Like imagery from a dream the HOH Rainforest set the backdrop of the second ad, with creamy blues and whites of winter. Both ads are enough to get anyone inspired to start exploring the outdoors. Previous Next

MODELO < Back 100 YEAR ANNIVERSARY Overview Service Outdoor Advertising industry Alcohol markets Brooklyn Wall(s) 1 Wall impressions 408K+ To celebrate 100 years of Modelo, we hand painted a mural in the heart of Bushwick , Brooklyn , a neighborhood that doesn’t just set the stage for art, it lives and breathes it. Bushwick has long been a canvas for expression. It’s walls reflect the cultures, creators, and dreamers who shape the neighborhood every day. It’s a place where resilience and originality are part of the fabric, making it the perfect home for a brand like Modelo , which has always stood for flavor and authenticity. The mural, designed by local artist Snoeman , carries that same energy. Snoeman is a New York City–based graffiti artist whose work brings bold color, playful imagery, and positive energy to the city’s streets. With over 20 years of experience, he has transformed bodega storefronts, walls, and public spaces across Manhattan and Brooklyn into vibrant canvases, covering awnings, doors, and windows with his signature style of palm trees, dancing characters, and bright patterns. Known for spreading joy and keeping New York’s street art culture alive, Snoeman’s work reflects both his artistic skill and his commitment to community, making him the perfect collaborator for a mural that celebrates local culture and heritage. It isn’t just paint on brick, it’s a piece of local identity, a nod to Modelo’s legacy of community, resilience, and artistry. Working with a brand that values lifting local voices and pairing them with local walls is exactly why we do what we do. For us, murals are meant to move beyond advertising : they spread art, inspire connection, and give back to the neighborhoods in which they reside. And this one did just that. In its first run, the mural drew more than 408,000 impressions from passersby, including commuters, neighbors, and visitors alike. It didn’t just blend into Bushwick’s busy landscape; it became a part of it: stopping traffic, sparking conversations, and turning heads on one of the neighborhood’s most vibrant stretches. At the end of the day, that’s the true power of a mural. When art, place, and people come together, the result is a story bigger than the wall itself. It’s a story of community, culture, and legacy that keeps living long after the last brushstroke dries. Previous Next