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- Where art meets swag
Overall Murals Summer 2023 Swag Box is here! Our deep love for art of every genre and our admiration and fondness for the work of a great many artists is what keeps us excited and inspired. We love the work we do, but we also love the work a lot of other artists do, whether it’s street art or handmade furniture, a vintage surfboard or a one-of-a-kind t-shirt, the perfect tattoo – we’re as at home in the European Galleries at the Brooklyn Museum as we are at any Williamsburg skate shop. As famed Brooklyn resident Walt Whitman once put it, we contain multitudes. One of our multitudes is our annual collaboration with artists worldwide to create hand crafted quality designs for Limited Edition OM merch to gift to our clients and painters. Once each year, our creative team researches and selects artists who understand and connect with our creative interests and company culture (artists with a similar “vibe,” if you will). We vote on a final artist, then hold a few meetings to discuss some merchandise concepts, but we give each artist creative liberty and let them run with their ideas. Once submitted to OM, we offer the artist feedback, contribute a few adjustments, finalize everything, and then our in-house creative crew will “swag it up!” "We love supporting artists, and of course, we love swag. It allows us to have fun with our brand, work with various talents from different backgrounds, and hold new perspectives and styles. " Co-founders Angel and Dmitry explain. In 2016-2017, Barcelona-based typography artist Wete created illustrated typography for OM used on our winter swag hoodies, totes, and even a promotional mural in Bushwick. In 2018-2020, Spanish artist Pedro Oyarbide, who lives and works in Madrid, created graphics for OM bandanas, sticker sheets, and long-sleeve shirts, and our Do the Right Thing mural. In 2021-2022, artist Blaze Brooks collaborated with us for long- and short-sleeve t-shirts, hoodies, tote bags, mugs, and more. This year, we are thrilled to partner with Swedish artist Martin ”Mander” Ander (b. 1976), a graphic designer and illustrator based in Stockholm. During Mander's 25+ years-long career, he has designed hundreds of graphics for the skateboard industry and worked with artists such as KRS-ONE, Pearl Jam, Pixies, and Blink-182 and for brands like RVCA, Fjällräven, Vans, New Balance, and Reebok. Mander is the latest global star in the constellation of artists we’ve been developing swag with over the past few years. Mander provided designs for our signature summer inspired merch and swag that we applied to JBL Bluetooth speakers, tank tops, stamps, and a sticker sheet. We found him thanks to a graphic t-shirt he designed for Southern California clothing designer RVCA and worn around the office by one of our co-founders. Mander’s cool, detailed style and his skate-and-graffiti background are a perfect fit for us – we also love the posters he’s done for bands performing in Sweden (The National, The Strokes) and for skateboard brands. Mander’s aesthetic and branding dovetail with our culture; his designs for bands reference the posters for rock bands and music festivals in the 1960s and 1970s when it was all about peace, love, and music. Screen printed tank tops by Silky's, using signature fluorescent orange color ONLY achievable with inks using similar paint properties. The shirts work well as work wear, office wear and party wear. Mander explains, “I was tasked with creating illustrations for Overall Murals' summer swag box. The concept in the brief was "Paint Not War," which aligned with my values as a pacifist and visual artist. I searched for inspiration by looking at vintage skate and surf stickers, silver-age war comics, and old war movie posters to set the tone. I tried to find different scenarios where I could combine my two sources of inspiration, give them my twist, and incorporate my signature style of lettering. I decided to work with camouflage colors for the color scheme, which works well with Overall Murals signature orange. As a big fan of old American posters, t-shirts, and sticker designs, this project was a fun opportunity to explore.” Whether enjoying a weekend at the park or rigging yourself up a 10-story building to hand paint a mural, our custom JBL's are durable field-friendly speakers. We're thrilled about this exciting collaboration and the thought-provoking concept it brings. To help us explain it better, we enlisted the help of long-time collaborator and friend, digital artist Andrey Smirny from Computer Craphics, based in Brooklyn. The OM creative team worked with Andrey to create a design for our latest release of Painters Essentials newspaper and pins or, as we like to call them, "Medal of Honor.” This newspaper is the first of many showcasing our capabilities and summarizing the idea behind this summer's swag box. So what’s the concept, you ask? “At OM, we are on the frontlines of a battle to save the people of Earth from vinyl billboards, wild postings, and digital screens by creating exquisite, impeccable, innovative hand painted murals. By taking over more locations and with clients who choose hand-painted wallscapes for unforgettable out-of-home advertising, we can improve upon and preserve a timeless tradition and delight passersby wherever we paint a wall.” In other words, we want to kill the pixel and prove the power of paint. We’ll see you at the merch table later this summer. When it’s free, take three!
- In with the old, out with the new
As younger generations are pedaled to a virtual life, older forms of technology are coming back. This begs the question, will humans fully stray from their analog roots? These days, it's common to witness high school and college-aged individuals rummaging through vintage shops or eBay, where they gravitate towards grainy digital point-and-shoots and even Nokia flip phones over relevant iPhones. Likewise, the New York Times highlights The Hottest Gen Z Gadget is a 20 year Old Digital Camera suggesting we may be in with the old and out with the new. At Overall Murals, my role as the Visuals Manager involves multiple hours on the busy city streets of New York. During the week, you can find me photographing our murals in Brooklyn and Manhattan, where I can't help but notice Gen Z and Millennial-aged New Yorkers taking out old-school cameras to snap a shot of their friends' outfits or capture lo-fi photos of classic SoHo side streets and even our murals. I’m guilty of packing my old cameras to take with me to photograph our paint team hand painting large-scale ads for our clients. There's more of a connection when I start shooting with my little Pentax camera instead of the latest Canon DSLR. The analog approach slows my photographing process and demands that I pay attention to every detail of the hand painting process that would otherwise get lost when I have unlimited frames to fire off with a 1TB SD card. The return of older photography methods is a similar life cycle in how hand painted advertising has risen in the last five years. Many people believe hand painted outdoor advertising is a new concept. But it's an age-old tradition that has reemerged in the last ten years. In fact, my late grandfather made his living as a billboard painter from the late 60s to the early 90s. I don't think he could have ever predicted his grandson would be working in a thriving industry of hand painted mural advertising 30 years after he hung up his brushes in 1993. It was the rise of vinyl advertising that eventually made his job obsolete. Today, as Overall Murals goes into its 13th year, we are happy to be part of a movement where a practice we thought was once dead is now alive and thriving. Due to the rise in social media, people see the value in our unique product and process that connects with the audience on a human level over the new-age vinyl and digital billboard. Passerby's witness the ad painted by talented artists and can appreciate and admire the final product with this extra context. To be clear, this isn't a stand against advanced technologies; both can and should coexist. I couldn't imagine living without our iPhones, the "swiss army knife" of our time. But it is no secret that most society craves a break from our hyper-digitized lives. I believe this same sense of "slowing down" is connected to the trends of old gadgets iGen prefers, a generation who may not remember a time when their lives weren't completely pixelated. Maybe our future will look more familiar than we think.
- "El Reto"
Meet Ariana. She's an apprentice painter at Overall Murals, known for her infectious smile and positive attitude, and has quickly become a valuable team member. Her dedication to the job, passion for the arts, creativity, and energetic personality bring life to every project she works on, making her the ideal walldog. Seven years ago, she came to the United States from Caracas, Venezuela. Since then, Ariana has been using her talent to create incredible hand painted murals nationwide. Ariana Villar joined the OM team a little over a year ago as an apprentice. Since then, she's been a part of producing some of our most memorable murals to date. You may have seen some of her meticulous line work for Hendrick's Gin, soft blends in Google's Shopping holiday campaign, and handiwork from one of our many murals for the award-winning Amazon Music's Breakthrough Artists campaign. Ariana has grown into a vital team member because she has no problem tackling any obstacle and is always eager to take on new challenges to push herself creatively. Hear #herstory: How did you become a muralist? I grew up in a very artistic environment. My mother is a painter, and my father is a photographer. So I was constantly surrounded by their creativity and passion for the arts, which encouraged me to develop my creativity at a young age. I studied graphic design and visual arts in Venezuela. I have two careers as a graphic designer and a muralist, allowing me to express my creativity differently. But nothing compares to the feeling of holding a brush and creating art with paint—that's my passion. It’s ironic because muralists aren't part of the culture in Venezuela. You typically see more graffiti artists. When I arrived in the United States, I started to see massive murals, and I was fascinated by the idea of creating art on such a grand scale. I’m an individual who likes “el reto,” which means the challenge. Jumping on my first large mural, sure, I was intimidated by the size, but I felt a rush of excitement stepping out of my comfort zone. It’s rewarding to figure out how to translate a paper-sized sketch onto a massive wall. How does Venezuela affect your work? Being from Caracas, Venezuela, I had to learn to be flexible, resourceful, and creative with my art. It was important to me to find ways to express myself despite not having the supplies—it pushed me to think outside the box. I learned to repurpose materials and experiment with different techniques, which translates into my approach to tackling challenges. I grew up around a lot of nature; in my case, I grew up with many birds—different colors, different sizes, and different sounds. So the symbol of freedom resonates with me a lot, and it just became integral to my work. It reminds me of Venezuela. It reminds me of home. Why do you think art is important to society? I don’t want to say art is everything, but art really is everything. It gives meaning to everything, especially in a world where people are often disconnected from their emotions and the world around them. Growing up, my dad told me, “If the art made you feel something, it served its purpose," and I always carry that with me. How has working at Overall Murals influenced your creative experience? Has it improved your art skills? I'm always looking for ways to improve my art. Working for Overall Murals has helped me develop and advance my skills because I get to work with other muralists and learn new styles and approaches to mural painting. This company allowed me to expand my knowledge and hone my craft so I could grow as an artist. Watching my coworkers' dedication to their art has been a constant source of motivation for me, and it holds me accountable. It reminds me that I need to keep pushing myself to grow and pursue my passions with the same dedication. I’m happy to surround myself with artistic and passionate people at OM. What advice do you have for women looking to get into the hand painted advertising industry? I advise women to be confident in their skills and not be afraid to assert themselves in a male-dominated industry. We bring a unique perspective and approach to the industry, which is really important to showcase. It's a lot of work, physically and mentally, but it's incredibly rewarding because we're always going to get the job done at the end of the day. Why do you think it's crucial to have more women, and specifically women of color, working in this field? Inclusivity. It brings diverse perspectives and experiences that can lead to more innovative solutions and ideas. Women bring unique skills and strengths that often get overlooked, but we add that special touch that can make all the difference. I'm very proud to be Latina and work for Overall Murals. They prioritize inclusivity and diversity and value the contributions of individuals from different countries and cultures, which is really important to me. I’m passionate about what I do, and I want other women to know that their voices and ideas are valuable in any industry they pursue.
- e.l.f., SUNTOUCHABLE SPF 30
e.l.f. < Back SUNTOUCHABLE SPF 30 Overview Service Outdoor Advertising industry Beauty markets Los Angeles, New York Wall(s) 2 Walls impressions 1M+ Many of us may forget to apply sunscreen, but after seeing these two hand painted murals, you'll never not want to apply, especially using the new e.l.f. Suntouchable SPF 30. Two murals were selected in high-traffic summertime hotspots; Venice Beach in Los Angeles and Domino Park in Brooklyn . Our expert paint crew took to the sand and streets to create these visually stunning bright murals. e.l.f.’s latest skincare product, Suntouchable, works as both a blurring primer and a sunscreen, promising long-lasting makeup wear and giving the skin a radiant glow, as seen on the highly visible faces painted on the walls. With over one million impressions, everyone will be reaching for their e.l.f sunscreen to reapply! Previous Next
- About Us | Overall Murals | Hand Painted Outdoor Advertising Company
Traditional Hand Paint Since 2010 Who we are Traditional Hand Paint Since 2010 Largest independently owned, award-winning hand paint outdoor advertising company. 13 Year old company (Since 2010) 20+ Design and industry awards recieved 2 Office/Paint shops located in Brooklyn and Los Angeles 9+ Markets in the United States 350+ Jobs completed in 2022 60+ Painters hired coast-to-coast Overall Murals Brings to life large-scale murals that engage the public across the US, from coast-to-coast . we are passionate about changing how the world sees art and outdoor advertising. who chose hand paint Our in-house team of professionals is just as elevated as the work we produce. Our painters move at the speed of need to deliver a premium hand painted products. Meet our team Apr 11 2 min In with the old, out with the new As younger generations are pedaled to a virtual life, older forms of technology are coming back. Mar 31 4 min "El Reto" Meet Ariana. She's a painter at Overall Murals, known for her infectious smile and positive attitude. Hear her story. Mar 20 4 min apprenticeship workshop Are you curious who the painters are to realize your artwork on our walls? Firstly, what does it take? It takes performing various rigorous Mar 31, 2021 4 min Leave Your Ego At the door Meet Marcine. She’s what in our business is called a walldog and she’s been doing it for the last 8 years! She is also one of the only...
- The Bozzuto Group, BROOKLAND
The Bozzuto Group < Back BROOKLAND Overview Service Commercial industry Real Estate markets Washington D.C. Wall(s) 1 Wall impressions In the Northeastern section of Washington D.C. is the neighborhood of Brookland. Recently it's been dubbed “up and coming” and a variety of developers are working to revitalize the area. The Bozzuto Group is responsible for building the first luxury apartment community of a Monroe Street Market adjacent to the Brookland-CUA Metro station. In a matter of 4 days, on the brick building called Brookland Works, a 250 foot wide surface, right above the train station and on two hanging scaffold drops, we hand painted and lightly aged 15-foot tall letters to welcome residents and visitors to the new Brookland. Previous Next