There’s far more than “slinging paint”. Overall Paint Lab services collaborate with clients by contributing innovative ideas and a palpable “let’s try it!” enthusiasm to help them create incredible content in conjunction with our already eye-catching murals. A glow-in-the-dark wallscape? A lenticular wall? Trompe l'oeil? Whatever you can imagine, the Overall Paint Lab takes your ideas even further to create a singular, stunning, hand painted campaign. It becomes a work of art that evolves into a local event – both during installation and once completed – and increases agency and client ROI. Our Paint Lab team has put together a list of their five “most creative” projects, what they consider the “coolest” projects, and the best examples of how the Paint Lab works with our clients to create astonishing works of art for client brands – work that often wins awards. Here’s the Paint Lab’s fab five, each one highlighting just some Paint Lab capabilities: Glow-in-the-Dark Our wall for EA Games Star Wars Jedi Survivor in LA and NYC features fluorescent and translucent paints that glow under UV and black light, transforming from day to night. These colors draw people to the wall to watch the painting change and glow. What’s the point of having a light saber it it’s not lighted? Exactly. Lenticular Wall Ben & Jerry’s, America’s favorite ice cream purveyor, wanted to serve up unique content for Ben & Jerry’s Pint Slices, its newest product. OM Paint Lab helped Ben & Jerry’s agency, Mekanism, conceive and create a lenticular mural, the first ever in outdoor advertising. It’s like great ice cream, sweet and impossibly cool. Anamorphic Trompe l’oeil (“deceive the eye”) is the painting of an object or subject with such verisimilitude the viewer stops and questions the reality of the image. Can it be done on a scale as grand as a hand painted wall? The OM Paint Lab created an anamorphic wall with International Watch Company (IWC), and there was a 25-foot, 3D watch – the IWC Big Pilot - in Williamsburg. The Big Pilot mural is just one example of how OM Paint Lab helps agencies discover and complete the last mile for their brands, one they might not have imagined. 3D Build-Outs OM Paint Lab loves 3D build-outs. When Klarna wanted to charm dog lovers for the 2019 holidays, the Paint Lab envisioned and painted three interactive walls in Williamsburg with more than 900 dog toys. All Overall Paint Lab pieces are interactive, but the company’s 3D murals feature three-dimensional, tactile elements (“chewable,” in this case). The Paint Lab Team designs these murals for specific settings and surroundings, and every 3D build-out is an immersive experience for visitors. Scent Machine The Fanta orange soda wallscape in Atlanta features a scent machine beside an exquisite hand-painted mural. Alongside the mural’s bold blues, sunny oranges and bright whites (and a bottle of orange soda that looks like the real thing), the OM Paint Lab installed a scent machine for passers-by – by simply pushing a button people can experience the sweet, citrusy aroma of Fanta orange soda. It’s an unforgettable brand experience and an outdoor media landmark. In a world overstuffed with ephemeral digital campaigns, why not give your clients outdoor media with a big analog heart? OM painted more than 350 walls in 2022, many of them designed with enthusiastic, inspired input from the OM Paint Lab. Think you’ve got a great idea? Contact the Overall Paint Lab and see how far you can take it.

Overall Murals Summer 2023 Swag Box is here! Our deep love for art of every genre and our admiration and fondness for the work of a great many artists is what keeps us excited and inspired. We love the work we do, but we also love the work a lot of other artists do, whether it’s street art or handmade furniture, a vintage surfboard or a one-of-a-kind t-shirt, the perfect tattoo – we’re as at home in the European Galleries at the Brooklyn Museum as we are at any Williamsburg skate shop. As famed Brooklyn resident Walt Whitman once put it, we contain multitudes. One of our multitudes is our annual collaboration with artists worldwide to create hand crafted quality designs for Limited Edition OM merch to gift to our clients and painters. Once each year, our creative team researches and selects artists who understand and connect with our creative interests and company culture (artists with a similar “vibe,” if you will). We vote on a final artist, then hold a few meetings to discuss some merchandise concepts, but we give each artist creative liberty and let them run with their ideas. Once submitted to OM, we offer the artist feedback, contribute a few adjustments, finalize everything, and then our in-house creative crew will “swag it up!” "We love supporting artists, and of course, we love swag. It allows us to have fun with our brand, work with various talents from different backgrounds, and hold new perspectives and styles. " Co-founders Angel and Dmitry explain. In 2016-2017, Barcelona-based typography artist Wete created illustrated typography for OM used on our winter swag hoodies, totes, and even a promotional mural in Bushwick. In 2018-2020, Spanish artist Pedro Oyarbide, who lives and works in Madrid, created graphics for OM bandanas, sticker sheets, and long-sleeve shirts, and our Do the Right Thing mural. In 2021-2022, artist Blaze Brooks collaborated with us for long- and short-sleeve t-shirts, hoodies, tote bags, mugs, and more. This year, we are thrilled to partner with Swedish artist Martin ”Mander” Ander (b. 1976), a graphic designer and illustrator based in Stockholm. During Mander's 25+ years-long career, he has designed hundreds of graphics for the skateboard industry and worked with artists such as KRS-ONE, Pearl Jam, Pixies, and Blink-182 and for brands like RVCA, Fjällräven, Vans, New Balance, and Reebok. Mander is the latest global star in the constellation of artists we’ve been developing swag with over the past few years. Mander provided designs for our signature summer inspired merch and swag that we applied to JBL Bluetooth speakers, tank tops, stamps, and a sticker sheet. We found him thanks to a graphic t-shirt he designed for Southern California clothing designer RVCA and worn around the office by one of our co-founders. Mander’s cool, detailed style and his skate-and-graffiti background are a perfect fit for us – we also love the posters he’s done for bands performing in Sweden (The National, The Strokes) and for skateboard brands. Mander’s aesthetic and branding dovetail with our culture; his designs for bands reference the posters for rock bands and music festivals in the 1960s and 1970s when it was all about peace, love, and music. Screen printed tank tops by Silky's, using signature fluorescent orange color ONLY achievable with inks using similar paint properties. The shirts work well as work wear, office wear and party wear. Mander explains, “I was tasked with creating illustrations for Overall Murals' summer swag box. The concept in the brief was "Paint Not War," which aligned with my values as a pacifist and visual artist. I searched for inspiration by looking at vintage skate and surf stickers, silver-age war comics, and old war movie posters to set the tone. I tried to find different scenarios where I could combine my two sources of inspiration, give them my twist, and incorporate my signature style of lettering. I decided to work with camouflage colors for the color scheme, which works well with Overall Murals signature orange. As a big fan of old American posters, t-shirts, and sticker designs, this project was a fun opportunity to explore.” Whether enjoying a weekend at the park or rigging yourself up a 10-story building to hand paint a mural, our custom JBL's are durable field-friendly speakers. We're thrilled about this exciting collaboration and the thought-provoking concept it brings. To help us explain it better, we enlisted the help of long-time collaborator and friend, digital artist Andrey Smirny from Computer Craphics, based in Brooklyn. The OM creative team worked with Andrey to create a design for our latest release of Painters Essentials newspaper and pins or, as we like to call them, "Medal of Honor.” This newspaper is the first of many showcasing our capabilities and summarizing the idea behind this summer's swag box. So what’s the concept, you ask? “At OM, we are on the frontlines of a battle to save the people of Earth from vinyl billboards, wild postings, and digital screens by creating exquisite, impeccable, innovative hand painted murals. By taking over more locations and with clients who choose hand-painted wallscapes for unforgettable out-of-home advertising, we can improve upon and preserve a timeless tradition and delight passersby wherever we paint a wall.” In other words, we want to kill the pixel and prove the power of paint. We’ll see you at the merch table later this summer. When it’s free, take three!

As younger generations are pedaled to a virtual life, older forms of technology are coming back. This begs the question, will humans fully stray from their analog roots? These days, it's common to witness high school and college-aged individuals rummaging through vintage shops or eBay, where they gravitate towards grainy digital point-and-shoots and even Nokia flip phones over relevant iPhones. Likewise, the New York Times highlights The Hottest Gen Z Gadget is a 20 year Old Digital Camera suggesting we may be in with the old and out with the new. At Overall Murals, my role as the Visuals Manager involves multiple hours on the busy city streets of New York. During the week, you can find me photographing our murals in Brooklyn and Manhattan, where I can't help but notice Gen Z and Millennial-aged New Yorkers taking out old-school cameras to snap a shot of their friends' outfits or capture lo-fi photos of classic SoHo side streets and even our murals. I’m guilty of packing my old cameras to take with me to photograph our paint team hand painting large-scale ads for our clients. There's more of a connection when I start shooting with my little Pentax camera instead of the latest Canon DSLR. The analog approach slows my photographing process and demands that I pay attention to every detail of the hand painting process that would otherwise get lost when I have unlimited frames to fire off with a 1TB SD card. The return of older photography methods is a similar life cycle in how hand painted advertising has risen in the last five years. Many people believe hand painted outdoor advertising is a new concept. But it's an age-old tradition that has reemerged in the last ten years. In fact, my late grandfather made his living as a billboard painter from the late 60s to the early 90s. I don't think he could have ever predicted his grandson would be working in a thriving industry of hand painted mural advertising 30 years after he hung up his brushes in 1993. It was the rise of vinyl advertising that eventually made his job obsolete. Today, as Overall Murals goes into its 13th year, we are happy to be part of a movement where a practice we thought was once dead is now alive and thriving. Due to the rise in social media, people see the value in our unique product and process that connects with the audience on a human level over the new-age vinyl and digital billboard. Passerby's witness the ad painted by talented artists and can appreciate and admire the final product with this extra context. To be clear, this isn't a stand against advanced technologies; both can and should coexist. I couldn't imagine living without our iPhones, the "swiss army knife" of our time. But it is no secret that most society craves a break from our hyper-digitized lives. I believe this same sense of "slowing down" is connected to the trends of old gadgets iGen prefers, a generation who may not remember a time when their lives weren't completely pixelated. Maybe our future will look more familiar than we think.

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Adult Swim < Back THE BOONDOCKS Overview Service Outdoor Advertising industry Entertainment markets New York, Philadelphia Wall(s) 2 Walls impressions ​ The Boondocks is a Peabody Award-winning animated sitcom on Cartoon Network late-night programming block,Adult Swim. The series was created by Aaron McGruder offers a modern perspective on culture, class, and race relations. Following three critically-acclaimed seasons in 2005, 2007, and 2010, the series went on hiatus until 2014. To announce the release of the 4th and final season, Adult Swim enlisted Overall Murals to produce a teaser campaign in NYC, featuring a black-and-white silhouette of the iconic main character, Huey, with no text other than the release date. The images produced a whirlwind of positive social media, which was renewed three weeks later when two vibrant, full-color portraits with full network release details were produced in both NYC and Philadelphia. Previous Next

Sony Music < Back DEPECHE MODE Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 impressions 602K In anticipation of Depeche Mode's long-awaited album, 'Memento Mori,' Sony Music partnered with Overall Murals to hand paint a stunning mural at the vibrant heart of Downtown Los Angeles . This locale, a haven for music enthusiasts and passersby, perfectly encapsulated the band's pioneering spirit. The mural pays heartfelt tribute to Fletch, the keyboardist who passed away unexpectedly, leaving fans in shock. Serving as both a grand unveiling and a poignant memorial, this artwork captivated significant attention, attracting 602K passionate fans and locals to Downtown LA. The gathering was marked by people bringing flowers, a touching gesture to honor the late Fletch. Included in the mural a cryptic QR code intricately woven into the artwork directed fans to an AR lens on the band’s Instagram account. By aligning the lens with the wings, fans unlocked the full album art and title, delivering an exhilarating self-discovery experience. Moreover, the entire mural creation footage doubled as the visualizer for “Ghosts Again,” amassing 422K views on YouTube. This video seamlessly merges the timeless essence of music and art, spotlighting the mural's pivotal role in emotionally resonant storytelling through the mastery of hand-painted visuals. Previous Next