Sephora, an international cosmetic chain and division of LVMH, enlisted Overall Murals to apply a little make up onto a forthcoming edition to their stores, located in NYC’s Meat Packing District.
The store’s flame icon was converted into an art piece with a minimalistic structure composed of 1 1/2 inch squares, which were carefully but randomly positioned throughout. Made up of only two colors, black and white, an optical mixing effect was achieved. Hand painting each of these glossy white squares on the uneven matte black surface of the brick was a repetitive process. However, this process and the final product became a melding of the traditional craft of sign painting with the sort of techy 8-bit or mosaic style artwork.
Our painters worked through summer thunderstorms, adjacent to old school meat packers, above photo shoots of models and below swimmers on nearby rooftop pools. The building itself is a landmark property, making the mural’s approval process about four months. Of Sephora’s 750 plus stores, this is the brand’s first and only mural.