Timberland – The World is Calling




You might first become a fan of Timberland and its classic yellow work boot but you’ll stay an admirer of its passion for the outdoors. The New England based retailer has provided quality outdoor wear for over 45 years and continues to encourage people to get outside and enjoy the wonder of nature.

We painted a large wallscape in SoHo showing off the brand’s diverse offerings. Timberland has created a line of products durable enough for the outdoors and stylish enough for the high fashion destination of New York City. The label recently opened a store on the historic 5th Avenue, which was adorned with tons of greenery including real birch trees, bringing a bit of natural magic to the concrete jungle.

The bright mural is the perfect example of great hand painted advertising. Our painters are always eager to show off their skills on photorealistic pieces. They enjoyed painting the complicated details in the model’s clothing, brick background, and scenery. The thick border and large white outlined lettering on top of it all bring everything together. Furthermore, oil paint colors are much brighter than acrylic paint and definitely contrast from printed vinyl billboards. In this, the cobalt blue, reds and greens particularly stand out against the cold, gray early winter city backdrop. Once finished, the campaign greeted all the fashionistas making their way down Canal Street, beckoning them, The world is calling you, #stepoutside.