West Loop
Get to know the area
The West Loop neighborhood in Chicago is a trendy area recognized for its industrial-chic aesthetic, vibrant culinary scene and creative energy. Once populated by factories and warehouses, it has become a hub for upscale restaurants, art galleries, stylish loft apartments, and tech offices. Randolph Street, famously known as "Restaurant Row," features some of the city's best dining options, ranging from gourmet eateries to trendy cocktail lounges. Fulton Market, a former meat-packing district, is home to upscale restaurants, rooftop bars, and corporate headquarters for companies like Google and McDonald’s.
The West Loop also boasts a creative edge with numerous art galleries and the Chicago Artists Coalition, which hosts exhibits and fosters local artists. Parks like Mary Bartelme Park provide green space, while street art and murals add a colorful, urban vibe to the area. The West Loop has become one of Chicago’s most desirable places to live and work with its mix of modern high-rises, historic loft conversions, and eclectic boutiques.
Audience
Income level: Middle to upper-middle class
Occupation: White-collar professionals, entrepreneurs, creatives
Interests: Dining, nightlife, art/culture, technology
Lifestyle: Highly social, experience-oriented, tech-savvy, fashionable
Education: College or advanced degrees, particularly in business, tech, and design fields
Population
27.5K
Median Age
32
Individual Income
$103K+
Residents
6.5K+
Population density
High
Population growth
44.5%
Fun Fact
The West Loop hosts several music festivals, including: Pitchfork Music Festival in July, Rudio Fest in August, Arc Music Festival in September.
By advertising in this dynamic environment, brands can effectively capture the attention of a creative, forward-thinking tech workforce.
Jordan Leibstein, National Account Executive
C-05
THE FOODIE
West Loops reputation as Chicago’s “Restaurant Row” means it draws a large crowd of foodies—from locals to tourists—who are eager to explore the latest dining trends, innovative restaurants, and culinary experiences.
Why Advertise here
The West Loop also boasts a creative edge with numerous art galleries and the Chicago Artists Coalition, which hosts exhibits and fosters local artists. Parks like Mary Bartelme Park provide green space, while street art and murals add a colorful, urban vibe to the area. The West Loop has become one of Chicago’s most desirable places to live and work with its mix of modern high-rises, historic loft conversions, and eclectic boutiques.
