The University of Southern California's very own Natalie Bryant is taking the fashion world by storm as the face of Victoria's Secret Pink's spring campaign, aptly named "GOING PLACES." 

Picture this: new adventures, fresh looks, and Natalie Bryant's undeniable charisma bringing the spring collection to life. From Oxford button-downs to striped crew sweaters and knit polo tops, the collection is like a fashion-forward love letter to classic academia and LA's trendy streets. 

Pink knew it needed something extra to spice up the campaign, so it teamed up with the Overall Murals paint crew, armed with brushes and buckets of color, to recreate Natalie Bryant's picturesque vibe on a massive 874-square-foot wall at the street level of Melrose/Fairfax.

Why Melrose/Fairfax, you ask? It's where shopping dreams come true, and caffeine breaks are practically an art form. Pink strategically chose this bustling locale to ensure the campaign turned heads and sparked conversations and selfies galore.

Beyond the brush, Victoria's Secret enlisted our Content Creation team to document the hand painting process. Commencing with a kick-off call between Overall Murals' and Victoria's Secret, this crucial step allowed us to gain insights into Victoria's Secret's objectives for the video, ensuring a shared vision for delivering a high-quality production that garners views and seamlessly aligns with the brand's messaging. 

This collaborative approach laid the foundation for a successful partnership, enabling us to showcase the mural development through a captivating timelapse. By spotlighting our talented Gen Z female painters, who embody the Pink spirit, we brought the vibrant artwork to life on the wall. The resulting video was then shared on the @VSPink Instagram account, engaging the brand's substantial 7.6M followers, who eagerly tuned in to witness the artistic process unfold.

Victoria's Secret Pink's "GOING PLACES" campaign and collaboration with Overall Murals exemplify a strategic approach to fashion marketing. By blending academia-inspired fashion with vibrant mural art and community engagement, Pink created a unique and impactful campaign that resonated with its target audience in a major way.