
Tools For Humanity
WORLD.ORG

Overview

Service

Outdoor Advertising
industry

Technology
markets

San Francisco
Wall(s)

1 Wall
impressions

1.5 M+

This prime wall for World.org made an unforgettable impression at the high-traffic intersection of Union Square and the Financial District in San Francisco, reaching 1.5 M+ monthly passersby, from suit-clad executives to creative professionals.
World.org, a Tools for Humanity company, is pioneering the future of AI and human identity verification through innovative technology. For their first major outdoor campaign, they chose us to bring their vision to life in a way that embodies the intersection of cutting-edge technology and timeless craftsmanship.
At first glance, the artwork appears digitally rendered: a halftone portrait in striking coral red against a soft blue field, crowned with the "World, USA" typography. But here's the twist that makes this campaign so powerful: there are no pixels involved.
Our mission has always been to kill the pixel to bring human touch, craftsmanship, and analog beauty back into a screen-saturated world. This philosophy created the perfect synergy with World.org's mission: while they're building the future of digital identity, we're proving that the most memorable impressions still come from human hands.
What looks like a digital image was painted entirely by hand. No stencils. No shortcuts. Though we prepped backup stencils as a safety net, our crew chose the honorable way, recreating every single dot of the halftone pattern freehand.
Over five days, the team arrived with brushes, custom-mixed paints, and sheer determination. Precision was everything. One misplaced dot could compromise the entire visual effect.
The result is a masterclass in control and craftsmanship: a "pixelated" visual created without pixels. It's a beautiful contradiction that captures something profound: as World.org advances digital innovation, this mural reminds us that in a world dominated by screens, nothing grabs attention quite like the irreplaceable human touch.


