Google YouTube, the world’s largest video sharing platform and third most visited site, celebrated their 8th year anniversary with a weeklong festival called YouTube Comedy Week, featuring their first live and original content.
Overall Murals assisted their campaign by creating five large murals to promote the star-studded event. The design was based on the concept of a graffitied brick wall. Four of the five walls featured faux brick, dirtied up to look more authentic and then modified with funny illustrations created by world-renowned street artists. This was a popular and interactive campaign, with curious passersby frequently stopping the painters to inquire about recognizable doodles. The painters were more than happy to direct them to the temporary YouTube Comedy Week website for even more information.