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River North

​Get to know the area

River North blends art, culture, dining, and business, boasting Chicago’s top galleries, Michelin-starred restaurants, and vibrant nightlife. Home to the Merchandise Mart and House of Blues, its walkable streets pulse with energy, offering trendy rooftops, hidden speakeasies, and a dynamic urban experience.

River North’s prime location and transit access attract professionals and businesses. Historic charm meets modern high-rises, offering urban living near parks, fitness centers, and the Magnificent Mile. Its blend of creativity and commerce makes it one of Chicago’s most desirable districts for visibility and lifestyle.

Population

average income

median age

24K+

150K+

37

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Personas

Income Level Middle to upper-middle class


Occupation Creative, tech, graphic designers, artists, tech entrepreneurs, software developers, and marketing specialists


Interests Outdoor Activities, Dining and Culinary Exploration, Arts and Culture, Wellness and Fitness


Lifestyle Enjoy the local art scene, food enthusiasts, and those seeking a lively social atmosphere


Education Bachelor's Degree, Graduate Degree

The neighborhood was originally called Smokey Hollow because of the many factories and forges in the area.

Fun fact

By advertising in this dynamic environment, brands can effectively capture the attention of a creative, forward-thinking tech workforce.

Blake Davis, National Account Executive

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our wallscapes

Scroll through our premium wallscapes handpicked by our coveted Real Estate team, which seeks the best walls for the best return on your hand painted campaign.

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C-08

W. Grand Ave.
& N. State St.

This prominent wall in trendy River North captures attention near acclaimed restaurants like RPM Italian and Joe's Seafood. The area boasts Chicago's hottest nightlife with Three Dots and A Dash and Berkshire Room. Just four minutes from the Magnificent Mile, visitors enjoy shopping at BOSS, Pandora, Nordstrom, and more.

weekly impressions

size

Facing

166K+

931 SQ FT

East

Why Advertise here?

Lincoln Park is a prime Chicago advertising location due to its affluent, educated demographic of young professionals and families with strong purchasing power. The area benefits from consistently high foot traffic drawn to popular destinations like the Lincoln Park Zoo, DePaul University, and diverse shopping districts along Clark Street and Armitage Avenue. The area's excellent accessibility via multiple CTA train and bus lines ensures your advertising reaches audiences across the city.

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