PUMA x DUA LIPA "Flutur" Collection
Buschwick, Brooklyn, NY
Every cool glow-up deserves a standing ovation. That’s why we are so excited about our latest mural featuring PUMA x Dua Lipa where the paint glows up the queen of dark pop and her mini collection, Flutur.
Flutur is Puma’s latest partnership with Dua Lipa as she collaborated on a 90’s inspired sportswear line with a butterfly theme. The butterfly is important to Dua Lipa because it represents metamorphosis and self-expression. Her collection, Flutur (the Albanian word for butterfly), is a celebration of the butterfly and Dua’s Albanian heritage.
Our hand painted mural builds on the butterfly metamorphosis motif, delivering a dual night and day presentation. As butterflies evolve from homely caterpillars to beautiful butterflies, so does our hand painted mural. By day the mural presents as a statement piece.
As the night unfolds, it transforms into a powerful celebration of color and self-expressions achievable through hand paint. Overall’s in-house paint team worked with Puma to bring that butterfly and Dua Lipa’s collection to life, highlighting key areas in the campaign with fluorescent paint to emphasize the artwork’s glow. The result is a fresh, bright presentation that enhances Puma and Dua’s message with vibrant, inspirational colors. These colors appear intense in the daylight but in the dark, under a black light turn any hand painted mural into a high-impact traffic-stopping presentation.