Corona < Back FAMILIAR '13 Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Round 2 of Corona Familiar's Brooklyn murals is nearly a repeat of last summer's campaign.. The artwork required the same crazy amount of painted lines to achieve the look of a silkscreen, but this year, we painted three walls that included two, new big ones. One of these locations is on North 6th St. and Berry St. near Williamsburg's most popular music venues - The Music Hall of Williamsburg, Public Assembly and Cameo. The other wall, on Bogart St. in Bushwick, is in the perfect spot to target the hip and artsy Brooklyn crowd during Bushwick Open Studios and when the annual Roberta's Bushwick Block Party takes place right in front during the summer. The third installment was a renewal of 2012's Greenpoint location on Bedford Ave. and Manhattan Ave. Previous Next

VISIT SEATTLE < Back I KNOW A PLACE Overview Service Outdoor Advertising industry Travel markets Los Angeles Wall(s) 2 Walls impressions 1.7M+ Bringing the vibrant spirit of Seattle to the eclectic streets of Venice Beach – that was the challenge ODN presented to us for Visit Seattle’s 'I Know a Place' campaign. And with two perfectly placed walls, we were ready to bring it to life. Our first mural, an eye-catching depiction of Seattle's iconic skyline, dominates our high-traffic wallscape on Ocean Front Walk (LA-27). This prime location is a client favorite because passersby can't miss it. It's the perfect spot for beachgoers to look up and discover a skyline that's a world away from Venice Beach —a reminder of all the different experiences Seattle has to offer. A short stroll from bustling Ocean Front Walk, tucked among Windward Avenue's art galleries and cafes, you'll discover our second mural on LA-08. This street-level creation features a playful orca, a symbol of the Pacific Northwest, swimming in a sea of Seattle icons – a guitar, majestic mountains, a bicycle, and more. The mural is wrapped in a "Come As You Are" message, reflecting the city's inclusive and welcoming spirit. Our hand painted murals were the ideal medium for this tourism campaign. First, they echo the energy of Seattle's thriving art scene (there are 50 new murals in downtown Seattle!), and Visit Seattle is actively promoting the city's commitment to supporting local artists. Second, Visit Seattle's mission is to showcase the city's authentic charm, and what better way to do that than with authentic hand painted art? This campaign shows we can deliver any style, from bold and graphic to intricate and detailed. We brought the same level of passion and precision to both. The result? Two murals that capture the spirit of Seattle and inspire visitors to explore a new destination. Ultimately, that's what it's all about: creating art that connects, inspires, and invites discovery. Previous Next

UNDO.ORG < Back THE LITTLE BIG LIES Overview Service Outdoor Advertising, Special FX industry Non-Profit markets Los Angeles, San Francisco Wall(s) 5 Walls impressions 3.3M California Tobacco Control Program (CTCP) created a powerful campaign to expose the tobacco industry’s plastic pollutants' negative impact on our planet. The campaign specifically exposed cigarette filters, which are made from 15,000+ microplastic fibers that are non-biodegradable and contaminate our soil, food, and water. CTCP sought Overall Murals to hand paint 5 murals to drive awareness of UNDO.org 's The Little Big Lies campaign. To align with the campaign messaging Overall Murals delivered our first campaign using ECO-FRIENDLY PAINTS! After weeks of testing, we cracked the code and used eco-friendly, water-based, latex-free paint with zero VOC2 paint to create stunningly vibrant and high-impact murals. We painted 5 colorful, illustrative murals in high-traffic San Francisco and Los Angeles neighborhoods. The eye-catching murals cut through the clutter and generated over 2.3 million impressions with the mission to turn bystanders into advocates. Previous Next

Creative Time < Back KARA WALKER Overview Service Public Art industry Non-Profit markets New York Wall(s) 1 Wall impressions Overall Murals was honored to be part of Kara Walker's first large-scale public sculpture project, commissioned by Creative Time. Her 75' x 35' sphinx-mammy was covered in 80 tons (160,000 lbs) of sugar, surrounded by dozens of child-sized molasses attendants, and located in the 132 year-old remains of the Domino Sugar Factory. Our contribution to this historic piece was the installation of the 25'x20' welcoming title: A Subtlety or the Marvelous Sugar Baby an Homage to the unpaid and overworked Artisans who have refined our Sweet tastes from the cane fields to the Kitchens of the New World on the Occasion of the demolition of the Domino Sugar Refining Plant. We worked with the creative team to enhance the original concept--glossy black text on a solid, white background--by working with and blending the words directly onto the existing, long-neglected surface. This decision gave more historic weight to the words and exhibit as the final chapter of the old factory; offering visitors a meaningful and dramatic welcome as they entered the exhibit site. New York-based, KaraWalker is best known for cut-paper silhouettes and tableaus that complicate traditional narratives of power and repression. Walker’s provocative work, which has taken the form of drawing, painting, text-based work, video, film, performance, and cyclorama, retells historic moments, such as slavery in the Antebellum South and Hurricane Katrina, and has frequently been the subject of controversy. She has received numerous awards, perhaps most notably in 1997, when she was the second-youngest person ever to receive a MacArthur Foundation “Genius Grant. Previous Next

WeWork < Back BOMBAS Overview Service Commercial Signage industry Real Estate markets New York Wall(s) 1 Wall impressions For comfort driven sock brand Bombas, the guys at the Flatiron District office wanted something that could spice up their office a bit while visually representing and integrating with the Fung Shui of the office -- with the brand in mind, of course. The best investment I have ever made on the show by FUBU CEO Daymond John of Shark Tank, Bombas are no strangers to thinking outside the box (or spiral!). Integrated with their "Core Values" painted book set to display in their main meeting room, Overall also completed a windy, anamorphic illusion mural painted in the hallway leading from main office space to inventory storage. Anamorphic murals work with the space given and the people who inhabit use that space. In some senses they can be considered environmental graphics even if just for aesthetic purposes as seen here. The spiral winds into the ever so recognizable Bombas Bee! Previous Next

GAP < Back SHARE YOUR GIFT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 518K+ This holiday season, Gap strived to stand out against the red and green competition with a more meaningful message, “Share Your Gift”. As opposed to focusing on giving and receiving, Gap chose to highlight the little gifts we can give every day. “Share your gift, is meant to inspire and realize that the holidays are not about material objects, but love, kindness, and optimism.” The use of gold applique on top of the large murals, further enhanced the sentiments of sharing, while also elevating the hand painted medium to a whole new level. The gold leaf was meticulously placed by hand to make the large GAP lettering on four of the ten panels shiny and bright; even visible at night from the Williamsburg Bridge. When applying gold leaf, typically installed indoors, the wind is always a factor. In the breezy winter air, gold specks flew above Overall Murals’ painter's heads and stuck to the wet paint, simulating glittery snowfall. Starting out as simple sketches on the walls, the photorealistic portraits quickly unfolded through the hands of the team’s most skilled artists. The bold GAP imagery and models’ joyous expressions jump from soft-colored backgrounds. The two murals were executed in Williamsburg, Brooklyn, to capture the attention of fashionable and fun passerbys who inhabit and visit the area. Previous Next

GOOGLE < Back FIND THAT THING Overview Service Outdoor Advertising industry Technology markets Los Angeles, New York Wall(s) 8 walls impressions 9.5M+ "A picture is worth a thousand words" should be the motto for Gen Z, who don’t always type in keywords but rely on immersive ways to discover new content. That’s why it’s no surprise Google’s latest campaign, "Find That Thing," draws attention to their latest innovation - Google Lens. The image recognition technology system instantly delivers information related to the object to anything it identifies in real life. Someone struggling to describe something in words will find this latest and greatest technology as their new way to discover. So how did Google grab the lens of 4 million people across the country? Through hand painted murals, of course! Our crew painted 8 murals coast to caost, allowing passersby to "search what you see." From street level to large elevated wall spaces, we purposely painted in high-traffic neighborhoods like Bushwick, SoHo, Venice, Silver Lake, and Downtown Los Angeles, hotspots for Gen Z dwellers. Each mural reflected the everyday lives of the younger generation. Whether it was a person or thing depicted in the image, the artwork portrayed the perspective of somebody using Google Lens to search for things they found interesting. From cottage core for the crafty types in Silver Lake to furry pink hats adored by Bushwick's hipster elites, anyone who passes these murals could quickly scan and find the item, or something similar, to what is in the mural - now how’s that for innovation! Previous Next

INSTAGRAM < Back YOURS TO MAKE Overview Service Outdoor Advertising industry Technology markets San Francisco, Los Angeles, New York, Atlanta, Chicago Wall(s) 11 walls impressions 6.5M+ Instagram has launched a new campaign “Who We Become Is Yours to Make.” showcasing how users can explore who they really are with Instagram. After a year that was anything but normal, the world’s most popular social media app aims to push progress, optimism, and reinvention with a campaign focused on empowering people through self-exploration. Because let’s face it, it’s cool to embrace “your weird”. Instagram chose 11 of our wallscapes making it our biggest mural campaign to date!! Care to challenge Instagram and make it 12? Murals were located in 5 major cities including, New York City , Chicago , Atlanta , Los Angeles, and San Francisco in areas that are culturally impactful, create major buzz, and appeal to a broad audience of users to the app. Our team hand painted a variety of Instagram Creators including artists, models, athletes, and even a digital alien. These Creators included @Plutopanther, a panther chameleon that likes to hang out on top of its owner’s, @thehanakatan , head and can be found on our three murals in SoMA , Williamsburg , and Bushwick . In Venice Beach and Wicker Park , our team tapped into make-up, painting @madroni_redclock , a funky makeup artist known for their unique aesthetic of using paint rollers, forks, towels, etc. to apply their makeup. And to take things one step further, our team worked on something out of this world with a mural depicting digital terrestrial avatar, @alizarexx , who floats within an intergalactic backdrop on another one of our Venice Beach walls and in Little Five Points. And who’s responsible for all the photos?? None other than the multi-disciplinary artist, Bella Newman who photographed portraits of each Instagram creator, displayed in the campaign’s artwork. Her raw style of capturing the uniqueness and individuality of the various influencers made for the dreamlike and in-your-face mural. The portraits combined with the murals’ size, color, and creativity plus being strategically displayed in some of our best hand paint locations was the formula for a successful mural campaign – Plus who doesn’t stop to touch the mural to see if it’s really hand painted! With Instagram’s creative direction and artwork, the app continues to prove itself as a platform for self-expression. Each mural featured each Creator’s Instagram handle allowing onlookers to connect with those portrayed in the campaign and aligning with Instagram’s continued support to connect its users and facilitate community building for all, coast to coast. Previous Next

Spotify < Back CLAIM YOUR SPACE Overview Service Public Art industry Art & Culture markets New Orleans, Nashville, Detroit Wall(s) 4 Walls impressions Spotify celebrated pride with four murals featuring popular LGBTQA+ musicians for their latest campaign Claim Your Space. Claim Your Space is the opportunity for queer artists to be seen, heard, and make their presence known to others. The series of murals claim literal space as well as cultural space for LGBTQQIA+ creators and activists and were designed by queer illustators, Mohammed Fayaz, Mia Saine and Gggrimes. Each mural highlights a small selection of artists who’ve made an impact on that city’s sound and hand painted in the city they came from. Our Real Estate team scouted walls for each design and our production team took the artwork and sized it properly for hand painting execution. Our paint crew then took to the streets where we hand painted the murals in Detroit, Nashville and New Oreans in city's known for its music in hopes to create opportunities for affirmation, inspiration, and reflection. Previous Next

Arcade Fire < Back REFLEKTOR Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions Canadian band, Arcade Fire’s much anticipated release of album, Reflektor, was promoted through one of our hand painted murals. The mural is situated in one of the hottest areas in Williamsburg, Brooklyn, along the nightlife strip of dance clubs and music venues. The artwork is a replication of the album cover, inspired by the Greek legend of Orpheus and Eurydice. Subtly peeking throughout the central black and white figures and TV static background are beautiful prismatic colors of pinks and blues. It was a complicated but enjoyable artwork for the painters to tackle. As fans of the band's music, it made it all the more rewarding to nail the art. Previous Next

Vans < Back NATALIE WESTLING Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 2 Walls impressions 836K+ Natalie Westling, an established model, has been glued to her skateboard since she was 3. In fact, she loves the sport so much, she went as far as to tattoo the word "Skate" on her left arm, and the iconic Vans logo on her right. Since her arrival on the scene in 2014, she's posed and donned threads for some of the greatest in the fashion industry. However, this Arizona native prefers to be off-camera, skating in her downtime. On two vast horizontal walls, the team painted larger-than-life murals of the fiery-haired model, sporting a silver chiffon maxi skirt, denim jacket, and the brand's leather kicks. As Overall developed the model's muted cherub-like face, intrigued Brooklynites couldn't help but stop, stare, and snap photos. Alongside Natalie, is Henry Rollins, frontman of the American punk band, Black Flag. Since then, he's managed to tack on an actor, radio host, and comedian under his list of accomplishments. However, before all that, Rollins was a part of skate culture, and to him, Vans are more than just cool kicks. "I've been wearing them since 1977," he says, "They've been a part of my life since I was in high school, through skating and music, so it was a true fit." The black and white mural of the frontman in brought back to his heyday, performing a show at the now defunct ALA Club in Austin, Texas. In this scene, he's wearing the Van's original Sk8-Hi's. On the biggest Vans mural, Overall added San Francisco-based artist, Jay Howell whose tattooed arms can be found sketching. He's known for animating lovable cartoons, such as Bob's Burgers, which currently airs on FOX and Nickelodeon's Sanjay and Craig. Jay serves in the brand's personal band of artists; inspired by the very skate culture that Vans helped perpetuate. Cutting edge supporters and cultural celebrities such as these three examples prove that even after 50 years, Vans is still at the forefront of shoes. Previous Next

Jack Daniel's < Back COCA-COLA Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 1 Wall impressions 393K+ The collaboration we’ve all been waiting for — Jack Daniel’s and Coca-Cola. These two iconic brands have joined forces to create a new, ready-to-drink cocktail, bringing convenience to your fingertips. To celebrate this long-awaited cocktail in the increasingly popular RTD category, Jack Daniel’s chose a large-scale painted mural in Williamsburg, Brooklyn . The mural features a hand painted life-size, photorealistic Jack and Coke can so detailed that passersby couldn’t resist standing in front of it and striking a pose. From the line work in the lettering to the photorealistic bubbles, every detail of the can was meticulously recreated, making it almost impossible to distinguish the mural from the real thing! With spring in full bloom and outdoor activities ramping up, Jack Daniel’s and Coca-Cola pre-made cocktails are the ultimate go-to. And what better way to remind everyone than with a 720-foot-square street-level mural that screams, “Come get your thirst quenched!” Williamsburg, get ready because getting together just got a whole lot easier! Beyond the wall, our in-house content creation team captured the whole mural painting process from start to finish. From paint mixing to the mural being painted and final drone shots of the completed mural, this promotional video takes the mural off the wall and into everyone's hands, giving the viewer an engaging, memorable experience. Now, let’s grab a few cans and enjoy! Previous Next