IWC < Back THE BIG PILOT Overview Service Outdoor Advertising, Special FX industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 600K+ The Big Pilot Watch is a collection of iconic wristwatches that capture the essence of aviator watches. Its bold style, showcasing its incredible features and sleek design, was emphasized on our bold corner unit through a magnificent and unique forced perspective art piece. When IWC was searching for big and iconic luxury placements to capture the style-conscious New Yorker and a taste for high-quality goods, we knew our newest, biggest, and boldest wallscapes on Wythe Ave, located in front of the high-end Willam Vale hotel, would create the engagement and response they were looking for. The layout of our unit combined with the incredible artwork they customized for it, would undoubtedly get the daily passersby to look up from their iPhone 12x, lower their shades, and even get a gasp from their miniature bulldog as they pause and stare at the large mural-scape in front of them. https://www.youtube.com/watch?v=0F95bE8wPV8 The artwork is next level with its anamorphic design providing onlookers with a feeling of the watch floating in a shipping container as it makes its way from the Swiss mountains and onto the wrists of the trendy elite in Williamsburg, Brooklyn who frequent the hotels, rooftops, restaurants, and chic pools. IWC also incorporated a QR code on the mural design, so passersby could engage with the artwork by scanning the QR code where they could virtually try the watch on their wrist. Check out the incredible design below (and we’re not just talking about the watch) and watch the video the Overall Murals team put together, to fully grasp what it takes to bring this kind of artwork to life. Previous Next

NORWEGIAN CRUISE LINE < Back ESCAPE TO THE GREAT LIFE Overview Service Outdoor Advertising, Content Creation industry Travel markets New York Wall(s) 1 Wall impressions 236K+ As part of Norwegian Cruise Line’s national campaign “Escape to the Great Life,” we brought a piece of paradise to the heart of New York City . A hand painted mural on our high-visibility Soho Wall promoted the brand’s private island in the Bahamas, Great Stirrup Cay. Amid the hustle and bustle of downtown Manhattan , we created a photorealistic beach scene that captivated passersby. The artwork depicts a sun-soaked hammock gently swaying under palm trees, with a cruise ship anchored in the calm waters behind an idyllic portal to a vacation. Every detail was meticulously painted by our team, transforming the busy street into a temporary escape. Pedestrians paused to admire the mural, often taking photographs in front of it. Whether they were commuters, tourists, or locals, the mural provided a moment of warmth and serenity, which was exactly the emotional trigger the campaign aimed to evoke. This inviting visual served as one of the brand’s NYC “escape hatch” activations, part of a multi-channel rollout that included national TV, streaming, and over 250 OOH locations. Our Soho mural stood out as a key visual anchor, generating over 236K impressions in four weeks. To extend the mural’s reach, we produced a video with our Silver Package . This package features partial timelapse, b-roll, environmental, in-process, and final shots of the mural, making it a fantastic way to showcase the entire painting process and bring the artwork to life beyond the wall. https://vimeo.com/1117122679 The immersive effect of hand painted art, especially one so transportive, goes beyond mere brand visibility; it offers an experience. For Norwegian Cruise Line, this meant transforming a city wall into a window to vacation. Previous Next

Arcade Fire < Back REFLEKTOR Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions Canadian band, Arcade Fire’s much anticipated release of album, Reflektor, was promoted through one of our hand painted murals. The mural is situated in one of the hottest areas in Williamsburg, Brooklyn, along the nightlife strip of dance clubs and music venues. The artwork is a replication of the album cover, inspired by the Greek legend of Orpheus and Eurydice. Subtly peeking throughout the central black and white figures and TV static background are beautiful prismatic colors of pinks and blues. It was a complicated but enjoyable artwork for the painters to tackle. As fans of the band's music, it made it all the more rewarding to nail the art. Previous Next

MODELO < Back 100 YEAR ANNIVERSARY Overview Service Outdoor Advertising industry Alcohol markets Brooklyn Wall(s) 1 Wall impressions 408K+ To celebrate 100 years of Modelo, we hand painted a mural in the heart of Bushwick , Brooklyn , a neighborhood that doesn’t just set the stage for art, it lives and breathes it. Bushwick has long been a canvas for expression. It’s walls reflect the cultures, creators, and dreamers who shape the neighborhood every day. It’s a place where resilience and originality are part of the fabric, making it the perfect home for a brand like Modelo , which has always stood for flavor and authenticity. The mural, designed by local artist Snoeman , carries that same energy. Snoeman is a New York City–based graffiti artist whose work brings bold color, playful imagery, and positive energy to the city’s streets. With over 20 years of experience, he has transformed bodega storefronts, walls, and public spaces across Manhattan and Brooklyn into vibrant canvases, covering awnings, doors, and windows with his signature style of palm trees, dancing characters, and bright patterns. Known for spreading joy and keeping New York’s street art culture alive, Snoeman’s work reflects both his artistic skill and his commitment to community, making him the perfect collaborator for a mural that celebrates local culture and heritage. It isn’t just paint on brick, it’s a piece of local identity, a nod to Modelo’s legacy of community, resilience, and artistry. Working with a brand that values lifting local voices and pairing them with local walls is exactly why we do what we do. For us, murals are meant to move beyond advertising : they spread art, inspire connection, and give back to the neighborhoods in which they reside. And this one did just that. In its first run, the mural drew more than 408,000 impressions from passersby, including commuters, neighbors, and visitors alike. It didn’t just blend into Bushwick’s busy landscape; it became a part of it: stopping traffic, sparking conversations, and turning heads on one of the neighborhood’s most vibrant stretches. At the end of the day, that’s the true power of a mural. When art, place, and people come together, the result is a story bigger than the wall itself. It’s a story of community, culture, and legacy that keeps living long after the last brushstroke dries. Previous Next

Nuuly < Back SPRING 2026 Overview Service Outdoor Advertising, Content Creation industry Fashion markets Los Angeles, New York Wall(s) 4 Walls impressions 5.2M+ BRIEF To celebrate spring, Nuuly launched a series of hand painted murals showcasing the fashion rental brand's signature style and recognizable garment bag. The campaign focused on increasing brand visibility in trend-forward neighborhoods where fashion, creativity, and street culture naturally intersect. Build Overall Production hand painted four murals across New York and Los Angeles , combining street-level placements with high-impact wallscapes to maximize visibility. The campaign spanned the Lower East Side and East Williamsburg / Bushwick in New York, along with Silver Lake and Melrose in Los Angeles. The Lower East Side mural was especially notable as the neighborhood's only hand painted out-of-home mural, giving Nuuly a distinctive presence in one of New York City's most trend-forward neighborhoods. Reveal The murals featured fashion imagery, including Nuuly's iconic garment bag and seasonal looks styled on a model. One mural generated organic social buzz when the featured model stopped at our Lower East Side wallscape and documented her reaction to the hand painted mural. Nuuly later reposted the content, extending the campaign's reach beyond the physical murals while highlighting the craftsmanship behind the work. Overall Films also created a Bronze package video capturing all four mural builds, documenting the hand painted process across New York and Los Angeles, and providing Nuuly with a cohesive visual asset set for digital and social distribution. https://vimeo.com/1192286587 Impact Together, the four murals generated more than 5.2 million passerby impressions, delivering broad visibility across two of the country's largest fashion markets. By pairing handcrafted artistry with iconic neighborhoods and a mix of street-level and large-format placements, the campaign created memorable brand moments that stood apart from traditional advertising. Organic social engagement from both the featured model and Nuuly further amplified the campaign, bringing the murals to audiences beyond the street. Previous Next

SPOTIFY < Back ONE NIGHT IN TOKYO Overview Service Outdoor Advertising, Content Creation industry Entertainment markets New York Wall(s) 1 Wall impressions 3M+ When Spotify set out to celebrate Bad Bunny's landmark Billions Club Live concert in Tokyo, the first-ever Billions Club concert in Asia, they needed more than a digital campaign. They needed something that stopped people in their tracks, something that felt as monumental as the moment itself. The ask: create a hand painted out-of-home mural on the largest OOH wall on Wythe Avenue in Brooklyn to announce that the 42-minute concert special is now streaming exclusively on Spotify. https://vimeo.com/1185578940 The performance took place at Tipstar Dome Chiba in front of a crowd of Spotify’s top listeners in Japan, celebrating a catalog that includes more than 29 songs with over a billion streams each. The production leaned into its setting thoughtfully, featuring Cherry blossoms framed on the stage. We translated that atmosphere onto the wall. The mural shows Bad Bunny walking through a wash of cherry blossoms in Tokyo. The pictorial shifted the viewer from Brooklyn into a blossom-covered Tokyo setting in a single glance. The soft pinks and whites of the sakura blooms burst against the wall, delivering an unmistakable pop of color that transformed the surrounding streetscape. https://vimeo.com/1185574491 Alongside the painting, we documented the full process, capturing everything from mixing paint to the finished piece, including aerial footage to show the scale. That content lived on Spotify’s channels and spread across popular accounts like, YesWilliamsburg , Secret NYC , and Must Do NYC extending the mural's life beyond its physical footprint. Bad Bunny is not simply a musician; he is a cultural phenomenon. And the statement piece of this campaign hand painted on a wall in Williamsburg, Brooklyn , one of the most culturally vibrant neighborhoods in the world, positioned Spotify not as an advertiser but as a participant in the culture. Previous Next

Sony Music < Back DEPECHE MODE Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 602K In anticipation of Depeche Mode's long-awaited album, 'Memento Mori,' Sony Music partnered with Overall Murals to hand paint a stunning mural at the vibrant heart of Downtown Los Angeles . This locale, a haven for music enthusiasts and passersby, perfectly encapsulated the band's pioneering spirit. The mural pays heartfelt tribute to Fletch, the keyboardist who passed away unexpectedly, leaving fans in shock. Serving as both a grand unveiling and a poignant memorial, this artwork captivated significant attention, attracting 602K passionate fans and locals to Downtown LA. The gathering was marked by people bringing flowers, a touching gesture to honor the late Fletch. Included in the mural a cryptic QR code intricately woven into the artwork directed fans to an AR lens on the band’s Instagram account. By aligning the lens with the wings, fans unlocked the full album art and title, delivering an exhilarating self-discovery experience. https://www.youtube.com/watch?v=POxdJZl80vY Moreover, the entire mural creation footage doubled as the visualizer for “Ghosts Again,” amassing 422K views on YouTube. This video seamlessly merges the timeless essence of music and art, spotlighting the mural's pivotal role in emotionally resonant storytelling through the mastery of hand-painted visuals. Previous Next

WARNER BROTHERS < Back IT Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The highly anticipated recreation of Stephen King's, IT is finally here and as a teaser to the movie premiere. Overall Murals created a progressive mural in Venice Beach, CA. Over the course of 4 weeks. The iconic balloon from the original film, floated across the artwork, revealing the phrase "You'll float too". Located on Windward Ave, which leads Venice visitors to the main entrance of the boardwalk, the mural's backdrop boasts views of the infamous Venice Mural and Venice sign, making it the perfect place to attract attention. The highly anticipated recreation of Stephen King's is finally here and as a teaser for the movie premiere on September 8th. Previous Next

PROJECT SUNSHINE < Back KINETIC Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) 1 Wall impressions 1.1M Project Sunshine provides volunteers the opportunity to visit children at hospitals to help make their stay a bit brighter. The mural honors and celebrates Project Sunshine and all the work they do to make every child in need day more special. We designed and hand painted this mural as a non-profit donation in collaboration with Kinetic Worldwide for Project Sunshine. This mural brought smiles to every passerby in the neighborhood who passed by this wallspace in celebration of Project Sunshine's 20th birthday. Volunteers were able to participate with our OM painters in painting the mural - a tribute to the Project Sunshine innovative to bring joy and play to everyone. This mural received 1.1M impressions with the intention to raise awareness around the Project Sunshines initiative. A QR code was designed on the mural to drive traffic to their website where people could support the efforts of the non-profit. Previous Next

Tools For Humanity < Back WORLD.ORG Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1.5 M+ This prime wall for World.org made an unforgettable impression at the high-traffic intersection of Union Square and the Financial District in San Francisco , reaching 1.5 M+ monthly passersby, from suit-clad executives to creative professionals. World.org , a Tools for Humanity company, is pioneering the future of AI and human identity verification through innovative technology. For their first major outdoor campaign, they chose us to bring their vision to life in a way that embodies the intersection of cutting-edge technology and timeless craftsmanship. At first glance, the artwork appears digitally rendered: a halftone portrait in striking coral red against a soft blue field, crowned with the "World, USA" typography. But here's the twist that makes this campaign so powerful: there are no pixels involved. Our mission has always been to kill the pixel to bring human touch, craftsmanship, and analog beauty back into a screen-saturated world. This philosophy created the perfect synergy with World.org 's mission: while they're building the future of digital identity, we're proving that the most memorable impressions still come from human hands. What looks like a digital image was painted entirely by hand. No stencils. No shortcuts. Though we prepped backup stencils as a safety net, our crew chose the honorable way, recreating every single dot of the halftone pattern freehand. Over five days, the team arrived with brushes, custom-mixed paints, and sheer determination. Precision was everything. One misplaced dot could compromise the entire visual effect. The result is a masterclass in control and craftsmanship: a "pixelated" visual created without pixels. It's a beautiful contradiction that captures something profound: as World.org advances digital innovation, this mural reminds us that in a world dominated by screens, nothing grabs attention quite like the irreplaceable human touch. Previous Next

Fanta < Back SCENT MACHINE Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 150K+ Indulge your senses with Fanta’s fresh new hand-painted mural, complete with emitting scent. Yes, that's right! The sweet orange aroma you detect in front of our Little Five Points wallscape is none other than the new orange scent from Fanta. We didn't just hand paint a mural for their iconic beverage but also installed a scent machine quietly releasing scent to all the pedestrians passing by and taking a pleasant whiff. Check out the video to see for yourself. https://www.youtube.com/watch?v=4CQBycrShBE The scent machine creates a unique and immersive multi-sensory experience that blends visual aesthetics with the power of scent. This experience has captivated over 150,000 people who pass this area every month and is an excellent marketing and branding opportunity for the tasty beverage. People who have tasted and smelled the refreshing Orange flavored Fanta (And that's all of you!) will now associate the artwork on and off the wall with the orange scent. This inevitably creates a memorable sensory experience that reinforces Fanta's brand image and leaves a lasting impression. Now isn’t that refreshing? Previous Next

UBER EATS < Back FOOTBALL IS FOR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Los Angeles, New York Wall(s) 2 Walls impressions 1.5M+ Uber Eats and Omnicom Media Group (OMG) teamed up with Overall Murals for a hand painted lenticular mural campaign that captured passersby's attention and appetites. Installed in high-traffic locations— Soho, New York ; Bushwick, Brooklyn ; and Melrose, Los Angeles —these murals transformed static art into interactive experiences. Each mural featured hands holding a football from one angle, which shifted to reveal hands holding a burger, a cheerful play on Uber’s Football is For Food campaign, celebrating the partnership between the NFL and Uber Eats. The campaign centered on a unifying concept: a visual metaphor seamlessly transitioning between the excitement of the game and the satisfaction of a delicious meal. This idea was brought to life through the innovative lenticular design, adding a dynamic and engaging layer to the murals. The interactive element invited viewers to actively experience the artwork while reinforcing Uber Eats’ role in elevating these moments. https://vimeo.com/1040129414 Creating the lenticular murals involved a multi-stage process requiring close collaboration, meticulous planning, and artistic precision. It began with a shared vision, as Overall Murals worked hand-in-hand with Uber Eats to translate campaign goals into a unique experience. Together, they explored the technical and creative possibilities of lenticular design to ensure the project’s success. The Overall Murals production team then carefully mapped out the dimensions and placement of each 3D panel, considering pedestrian traffic flow and optimal viewing angles. This thoughtful planning ensured the illusion functioned seamlessly in real-world settings across all three walls. With the technical framework in place, Overall Murals’ skilled artists began the hand painting process, which demanded exceptional attention to detail. Each panel was painted to align perfectly, creating the desired transition effect when viewed from different perspectives. The final result was a series of visually striking and mouthwatering masterpieces that stood out in their high-profile urban settings. The lenticular murals garnered over 1.5M+ impressions, creating buzz and turning heads in all three cities. The innovative design captivated viewers and reinforced Uber Eats as the go-to brand during one of the most social, food-centric times of the year. By executing unique murals tailored to each location, the campaign captivated onlookers, drawing them into the campaign’s story. Previous Next