our journal Aug 12 2 min Summer Merch that won’t STFU STFU's Airbrush is All Over OM’s Summer 2024 Collection Summer's sizzling, and we're not just talking about the weather. We're turning up... Jul 30 2 min SPECIAL LAUNCH A long-lasting friendship between two companies has flourished into a spicy collaboration. Jul 22 5 min How are you, really, San Francisco? This question was posed by one of my favorite ad campaigns, created by the artist We’re Not Really Strangers and painted by Overall Murals. Jun 12 3 min Bigger, Bolder, Out of Home: The Unique Possibilities with Hand Paint There has been a surge of experimental campaigns in the out-of-home advertising world, but do hand painted murals have the upper hand when i May 21 2 min The Cevallos Brothers: Traditional Sign Painting Legends in NYC In the bustling streets of New York City, amidst the towering skyscrapers and the never-ending rush, a pair of artists whose craft harks... Oct 25, 2023 3 min Oh the places you'll go: OM Paint Lab Here’s the Paint Lab’s fab five, each one highlighting just some Paint Lab capabilities! Aug 11, 2023 4 min Where art meets swag The Overall Murals Summer 2023 Swag Box is here! Apr 11, 2023 2 min In with the old, out with the new As younger generations are pedaled to a virtual life, older forms of technology are coming back. Mar 31, 2023 4 min "El Reto" Meet Ariana. She's a painter at Overall Murals, known for her infectious smile and positive attitude. Hear her story. Mar 20, 2023 4 min apprenticeship workshop Are you curious who the painters are to realize your artwork on our walls? Firstly, what does it take? It takes performing various rigorous Jan 24, 2023 2 min Mobile Integration in Outdoor Advertising With Out-of-Home advertising spending projected at more than $8 billion for 2023, Digital Out-of-Home Advertising is the leading form of... Mar 31, 2022 4 min CHOOSING THE PATH OF MOST RESISTANCE Meet Jaclyn. She is the Real Estate Acquisition Manager at Overall Murals. A typical day for her is non-stop phone calls, negotiating...

our work Below is a collection of our work from the last 13+ years. Services Industry Markets Paint Lab Awards ​ Valentino ROMA GREEN STRAVAGANZA Up New York Beauty ​ Pink GOING PLACES Up Los Angeles Apparel & Accessories ​ Coca-Cola SPICED Up Atlanta CPG ​ JOHNNIE WALKER JAMES JEAN Up San Francisco Alcohol ​ Lionsgate IMAGINARY Up Los Angeles Entertainment ​ Miu Miu SPRING/SUMMER 2024 Up New York Apparel & Accessories ​ Gotham FC CLASS OF 2024 Up New York Sports ​ Sony Pictures BOOK OF CLARENCE Up Los Angeles, Philadelphia, Atlanta Sony Pictures ​ TCU 150TH ANNIVERSARY Up Texas Education ​ Coca-Cola 100% RECYCLED Up Boston, Atlanta, Seattle, Chicago, Brooklyn, Philadelphia, San Francisco CPG ​ Universal Studios DIA DE LOS MUERTOS Up Los Angeles Entertainment ​ Lil Peep HAPPY BIRTHDAY, GUS Up New York Entertainment ​ FANTA WHAT THE FANTA Up Los Angeles, New York CPG ​ ADIDAS GAZELLE Up Los Angeles Apparel & Accessories ​ New Balance MADE IN U.S.A Up Los Angeles New Balance ​ PORSCHE ANA Up Los Angeles, San Francisco, New York, Chicago Automotive ​ Victoria's Secret ICON Up Los Angeles, New York Apparel & Accessories ​ e.l.f. SUNTOUCHABLE SPF 30 Up Los Angeles, New York Beauty ​ LONGCHAMP LE PILAGE/TP Up New York Apparel & Accessories ​ GOOGLE CLOUD THE NEW WAY TO CLOUD Up San Francisco Technology 1 2 3 ... 9 1 ... 1 2 3 4 5 6 7 8 9 ... 9

Pink < Back GOING PLACES Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 715K+ The University of Southern California's very own Natalie Bryant is taking the fashion world by storm as the face of Victoria's Secret Pink's spring campaign, aptly named "GOING PLACES." Picture this: new adventures, fresh looks, and Natalie Bryant's undeniable charisma bringing the spring collection to life. From Oxford button-downs to striped crew sweaters and knit polo tops, the collection is like a fashion-forward love letter to classic academia and LA's trendy streets. Pink knew it needed something extra to spice up the campaign, so it teamed up with the Overall Murals paint crew, armed with brushes and buckets of color, to recreate Natalie Bryant's picturesque vibe on a massive 874-square-foot wall at the street level of Melrose/Fairfax . Why Melrose/Fairfax, you ask? It's where shopping dreams come true, and caffeine breaks are practically an art form. Pink strategically chose this bustling locale to ensure the campaign turned heads and sparked conversations and selfies galore. Beyond the brush, Victoria's Secret enlisted our Content Creation team to document the hand painting process. Commencing with a kick-off call between Overall Murals' and Victoria's Secret, this crucial step allowed us to gain insights into Victoria's Secret's objectives for the video, ensuring a shared vision for delivering a high-quality production that garners views and seamlessly aligns with the brand's messaging. This collaborative approach laid the foundation for a successful partnership, enabling us to showcase the mural development through a captivating timelapse. By spotlighting our talented Gen Z female painters, who embody the Pink spirit, we brought the vibrant artwork to life on the wall. The resulting video was then shared on the @ VSPink Instagram account , engaging the brand's substantial 7.6M followers, who eagerly tuned in to witness the artistic process unfold. Victoria's Secret Pink's " GOING PLACES " campaign and collaboration with Overall Murals exemplify a strategic approach to fashion marketing. By blending academia-inspired fashion with vibrant mural art and community engagement, Pink created a unique and impactful campaign that resonated with its target audience in a major way. Previous Next

Valentino < Back ROMA GREEN STRAVAGANZA Overview Service Outdoor Advertising industry Beauty markets New York Wall(s) 1 Wall impressions 1.29M + Meet Anwar Hadid and Adut Akech Bior, the dynamic duo for Valentino's captivating Born in Roma Green Stravaganza perfume. Bringing this olfactory adventure to life, the pair stars in a worldwide advertising campaign and a mesmerizing video . It unfolds with them awakening in a luxurious Roman castle, dressed in opulent green-toned outfits and spritzing themselves with the Born in Roma Green Stravaganza fragrance. The cinematic experience peaks with a thrilling dash down Rome's iconic Spanish Steps, capturing a life lived freely and boldly. Taking the campaign to the streets, Overall Murals brings the essence of the scent to life. Our team meticulously hand painted a captivating scene featuring Anwar Hadid and Adut Akech Bior alongside the infamous perfume bottle inspired by the eternal city. Paying homage to the iconic Valentino Rockstud, the bottles boast an edgy pyramidal design inspired by Roman architecture, displayed on our expansive Soho wallscape , which covers an impressive 1,134 square feet. Employing precision and skill, two of our highly talented pictorial painters elevated themselves on a boom lift, methodically hand painting each larger-than-life face separately. Facing the elements head-on, our dedicated team persevered through rain and wind, ensuring the mural was finished on schedule. The process unfolded like a live performance for the city, as over 1.29M + passersby witnessed the birth of this vibrant masterpiece from inception to completion. This fragrance duo, suitable for him, her, and them, encapsulates the spirit of Rome, seamlessly blending the past and present. The artwork adds a touch of Roman elegance to the city's heart, transforming the streets of Soho into an immersive canvas celebrating L'Oréal Valentino's Born in Roma Green Stravaganza . Previous Next

Lionsgate < Back IMAGINARY Overview Service Outdoor Advertising, Paint Lab industry Entertainment markets Los Angeles Wall(s) 1 impressions 808K+ Jeff Wadlow's horror movie, Imaginary blurs the line between reality and the supernatural, promising to keep audiences on the edge of their seats. To prepare for the terror, Lionsgate Entertainment and Horizon Media commissioned Overall Murals to hand paint a design in Melrose/Fairfax, Los Angeles , intended to be both haunting and impactful. Using glow-in-the-dark elements, the mural tells one story during the day and a chilling tale at night. To create the terrifying effects, our production team at Overall Murals conducted multiple tests to achieve the desired results. We experimented with three different paint colors to match the daytime artwork as closely as possible. After extensive testing, we found a color that would mute the copy at night while allowing the glow colors to shine. Additionally, we tested the application of a new product, translucent blue paint, on top of the daytime copy to achieve the brightest glow at night without being visible during the day. The outcome exceeded our expectations. Our handcrafted murals are inherently authentic and unique, and our Paint Lab services allow us to bring our client's ideas to life in a personalized and captivating way. The meticulous planning and execution involved in these services create a heightened wow factor, showcasing the dedication and craftsmanship behind each campaign. This process established a genuine connection with over 808K passersby, leaving a lasting and meaningful impression to get audiences lined up for the film release that hits theaters on March 8th. Previous Next

Coca-Cola < Back SPICED Overview Service Outdoor Advertising, Paint Lab industry CPG markets Atlanta Wall(s) 1 Wall impressions 243K+ Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced , which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience. So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions: User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight ” User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.” It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results. To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor. After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points . The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props , this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release. Previous Next

E! ENTERTAINMENT < Back FRONT FIVE Overview Service Outdoor Advertising, Content Creation, Paint Lab industry Entertainment markets New York Wall(s) 1 Wall impressions 518K+ New York is known as the fashion capital of the world but back in the early 1940s American fashion was the underdog to the hugely coveted and world-renowned fashion of France. During World War II American designers were finally given their chance to shine. Since France was occupied by Germany, access to French fashion was at a standstill. To showcase up-and-coming designers, one respected publicist decided to create a fashion event in New York which was originally called “Press Week”. ​ Today, we know it as New York Fashion Week. Since its inception, NYFW has been a staple event in New York City. The fashion industry’s elite come from all over the world by invitation only to attend. With such exclusivity to what started as a means to put American fashion on the map, it’s no wonder that every periodical, media outlet and fashion blog wants to cover the event. One of the most recognized in the media frenzy is E!, the hugely popular television channel. Returning as a media partner, E!'s docuseries Front Five returned and aired for 5 days over social media platforms with 5 popular fashion influencers, to give viewers an exclusive look into all things New York Fashion Week. Overall Murals was given not only the change to than paint a teaser ad, but also do a projection mapping for all 5 days of the series. The projections showed each of the 5 hosts, designers Jason Wu, Kim Shui. Lily Aldridge, Halima Aden, and actress Luna Blaise. Lighting up the balmy late summer night, this beautiful integration of hand paint and video projecting is creativity at it's best, worth of unique New York Fashion Week. Previous Next

JOHNNIE WALKER < Back JAMES JEAN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 impressions 1.6M+ The unveiling of the Johnnie Walker Blue Label Lunar New Year mural is a testament to the harmonious union of exquisite whisky craftsmanship and captivating visual artistry. Created by the globally acclaimed Asian-American artist James Jean , this limited edition bottle serves as a toast to good fortune and the Year of the Dragon, boasting a mesmerizing design that elevates it to a true masterpiece. James Jean's fusion of painterly realism and abstraction techniques vividly portrays the noble wood dragon, the Chinese zodiac animal for 2024. Widely considered the most powerful among the zodiac animals, the dragon symbolizes life and creativity and is an auspicious sign for future prosperity. For a brand dedicated to artistry and excellence, it's no surprise that the leading whiskey brand chose Overall Murals (OM) to hand paint a mural showcasing their latest collaboration. The meticulous process was live-streamed on OM's Instagram account , engaging 22.9K followers. The final social video was collaboratively shared on Instagram with the artist James Jean , who has 1.2M followers. Covering 1,260 square feet of the building’s facade, the mural wall became a canvas for Jean's design, capturing the attention of San Francisco’s diverse audience with 1.6M+ impressions from the passersby below. It was perfect timing, coinciding with Chinatown's annual Lunar New Year parade on February 25th, where thousands of people witnessed dragon dancing, martial arts performances, and our colorful mural for Johnnie Walker. The Johnnie Walker Blue Label x James Jean collaboration transcends the boundaries of traditional whisky branding, seamlessly merging the worlds of spirits, art, and culture. This unity between the renowned artist, Overall Murals, and the iconic whisky brand resulted in a final product that delights the taste buds and enriches the visual landscape of a bustling urban environment. Previous Next

PORSCHE < Back ANA Overview Service Outdoor Advertising industry Automotive markets Los Angeles, San Francisco, New York, Chicago Wall(s) 8 impressions 16.8M+ Porsche , known worldwide for its exceptional engineering and design, continues its groundbreaking Art, no Ads initiative for another year in 2023. The brand sought to expand beyond traditional advertising methods by working with Overall Murals to hand paint eight stunning murals across prominent artsy neighborhoods in Atlanta , Chicago , Los Angeles , New York , and San Francisco . The primary goal of the Art, not Ads campaign was to fuse artistry with automotive excellence, spotlighting Porsche's iconic V8-powered models through visually captivating murals. Embracing originality and creativity, the campaign aimed to engage audiences in a unique and immersive way while celebrating the artistry inherent in Porsche's vehicles. The campaign showcased the talent of three distinguished visual artists: Caitlyn Grabenstein , Lyne Lucien , and Ashley Longshore . Each artist brought a distinctive vision to the project, using their unique styles to portray Porsche models within imaginative and visually stunning settings. Ashley Longshore's Dreamy Portrait and Disco Porsche: Ashley, a talented painter rooted in the vibrant art scene of New York, has emerged as a sought-after artist in the world of fashion. Infused with the essence of pop culture, her artistic creations have seamlessly intertwined with the realm of high fashion. Within her mural designs, Ashley skillfully juxtaposes fantastical elements alongside sleek Porsche cars, featuring an enchanting array of imagery such as flowers, butterflies, large lips, and a dazzling golden disco ball. These dreamlike depictions, characterized by their vibrant hues and whimsical elements, masterfully dissolve the boundaries between art and advertising. Caitlyn Grabenstein's Surreal Landscapes: Caitlyn is known for her sci-fi collages. Like Ashley, Caitlyn infused her mural designs with surrealism, placing Porsches in unconventional settings like the moon, sunflower fields, and amidst UFOs. Each artwork captured the essence of dreams and imagination, presenting Porsche cars in extraordinary and unexpected scenarios. Lyne Lucien's Folk Art Tribute: Based in Brooklyn, Lyne is an illustrator whose work nearly always includes vibrant pinks and blues. Lyne’s approach echoed folk art, drawing inspiration from her Haitian heritage. Her murals depicted Porsche models in scenes reminiscent of her childhood, blending influences from renowned artists like Gauguin and Hockney. The bright colors and nostalgic themes added depth and cultural richness to the campaign. Porsche selected high-impact locations for their canvases, inspiring local communities for up to six months in Little Five Points, Lincoln Park, Hollywood, Venice, Bushwick, Union Square, and SoMa. Art, not Ads , amassed over 16.8 million impressions across the five cities during the campaign. By employing murals as the medium, the campaign effectively conveyed Porsche's essence as not just automobiles but as works of art. The distinct design of the car and the absence of conventional advertising language within the paintings allowed the artistry to speak for the brand. In the realm of marketing innovation, Porsche's Art, not Ads campaign stands as a testament to the fusion of automotive excellence and artistic creativity. We strongly recommend that other advertisers admire or replicate a concept like this, as the campaign showcased the beauty of Porsche’s iconic automobiles and left a lasting impression. By leveraging the power of hand painted murals and collaborating with talented artists, Porsche successfully transcended traditional advertising boundaries. Previous Next

Miu Miu < Back SPRING/SUMMER 2024 Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 impressions 925K+ In today's fast-paced and competitive fashion industry, brands seek innovative and effective ways to attract and engage their target audience. Miu Miu, the esteemed Italian high-fashion brand, recently unveiled its Spring/Summer 2024 collection through a hand painted mural in Soho . This is a prime example of a brand that leverages creativity and strategic placement to generate buzz and connect with its fashionable audience. This year's collection is focused on authentic beauty and what Miu Miu calls "a disheveled chic." Since early 2023, Miu Miu has utilized our Soho wallscape, strategically situated on the same block as the Miu Miu retail store on Prince and Mercer Street intersection, ingeniously tapping into the neighborhood's high-end artistic community and vibrant atmosphere. The mural, starring actress Cailee Spaeny, is part of a portrait series of busy actresses, singers, and models who pose with leather purses overflowing with their daily necessities. The hand painted advertisement serves as a tangible manifestation of Miu Miu's commitment to artistic expression, seamlessly integrating creativity into the brand's identity and reinforcing its unique position in Soho’s dynamic fashion landscape. Our murals are executed with meticulous planning by our in-house production team and involve installing scaffolding, obtaining the Landmark Commission’s artwork approval, and our exceptionally talented paint crew, who always deliver the final product flawlessly. Miu Miu's mural not only garnered over 925K+ impressions from foot traffic visiting nearby hotspots like the Apple store or Mercer Hotel but also played a crucial role in guiding customers to Miu Miu's store to find this season’s latest fashion trends. Previous Next

Victoria's Secret < Back ICON Overview Service Outdoor Advertising, Content Creation industry Apparel & Accessories markets Los Angeles, New York Wall(s) 3 Walls impressions 4M+ What’s more iconic than Victoria’s Secret bras and the legendary women who model them? The company’s new campaign, ICON , for its new Push-Up Demi Bra, featured hand painted murals in SoHo, NYC , and LA in Melrose/Fairfax . The campaign featured some of the greatest talents in modeling, past, present, and future, including legendary beautys Hailey Bieber, Gisele Bündchen, Naomi Campbell, and Adriana Lima, photographed by Mikael Jansson . Overall Murals’ SoHo double wallscape features Naomi Cambell on the west side of the street and Gisele Bündchen across Lafayette, each looking out toward Canal St.: this is the racing heart of Manhattan’s best neighborhood for innumerable luxury designer stores and home to Michelin star restaurants – including Hirohisa and Le Coucou – and the NOMO SOHO hotel . Ms. Cambell and Ms. Bündchen, both in crisp, photorealistic black and white – painted in the style of Chuck Close portraits of John Cage and Kate Moss – seem to stand upon the sky, each her own constellation, as glorious and impressive as the city itself. In LA, at Melrose/Fairfax, our female-led paint crew painted the same photorealistic images as a two-story streetscape in the middle of the County’s chicest shopping runway, just down from Banned LA , Melrose Trading Post , and Urban Outfitters . The quadriptych of Ms. Bündchen, Paloma Elsesser, Ms. Campbell, and Candace Swanpoel rises from the sidewalk to the full height of the building: each of these timeless women is painted as defiant as boxers; each portrait captures the subject’s confidence and strength and throws a knockout visual punch. The Overall Murals content creation team captured the whole process and interviewed our female paint crew who painted the murals. VS received a VS Instagram Reel and a primo video package of “next level” content available on Instagram to unveil behind the scenes of making this Victoria Secret's campaign. The story? How Overall Murals is matching its own iconic team of fearless females to match the client's vision of creating exquisite, perfectly executed murals that prove hand painted, pictorial, out-of-home advertising has more impact than just photographs pasted to billboards. And it’s far, far sexier. Previous Next