Youtube < Back ROSANNA PANSINO Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions ​ YouTube’s new push to make their most popular creators bona fide stars, they unrolled an ambitious national campaign. Overall Murals was chosen to create a portrait in the high traffic neighborhood of Williamsburg, Brooklyn, featuring Rosanna Pansino, who now has over two million subscribers to her weekly Nerdy Nummies baking show. Previous Next

The Bozzuto Group < Back BROOKLAND Overview Service Commercial industry Real Estate markets Washington D.C. Wall(s) 1 Wall impressions ​ In the Northeastern section of Washington D.C. is the neighborhood of Brookland. Recently it's been dubbed “up and coming” and a variety of developers are working to revitalize the area. The Bozzuto Group is responsible for building the first luxury apartment community of a Monroe Street Market adjacent to the Brookland-CUA Metro station. In a matter of 4 days, on the brick building called Brookland Works, a 250 foot wide surface, right above the train station and on two hanging scaffold drops, we hand painted and lightly aged 15-foot tall letters to welcome residents and visitors to the new Brookland. Previous Next

Amazon < Back TRANSPARENT Overview Service Outdoor Advertising industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The critically acclaimed, Amazon Original show, Transparent is back with a new season and new secrets. Created by Jill Soloway best known for the series Six Feet Under the show has received a vast amount of praise for the role of Jeffrey Tambor as a transgendered individual. The cast also stars Judith Light, Amy Landecker, Jay Duplass, and Gaby Hoffman and explores the family's different directions in life. This summer, Overall Murals hand painted a mural, in the heart of Venice Beach, California to bring hype to Season 3. The artwork is based off of& Transparent's Here I Am movement and portrait of the cast created by artist, Gill Button . OM also painted the empty frames, blank canvases to later be filled in. Amazon reached out to various artists via Instagram to paint the smaller murals surrounding the central image. These were portraits meant to portray the #HereIAm campaign and embrace the beauty of individuality The social media takeover aimed to empower everyday people to share their transformations and progress, connect within the community and express themselves; this is in line with one of the central themes of the show. Previous Next

CHASE SAPPHIRE < Back YOUR INVITATION TO INSPIRATION Overview Service Outdoor Advertising, OM Art Studio industry Finance markets New York Wall(s) 2 Walls impressions 3.6M After nearly two years of so many people putting travel on hold, Chase Sapphire decided to celebrate the return of travel in a unique, fun, engaging, and “soft” promotional style that coincidentally got people talking about the new benefits (did someone say, “points?”) rolling out of the Chase Sapphire rewards cards. The main objective of this was to get the word out about the new Chase Sapphire card benefits and drive people to their new IG page in an engaging way. ​ Cue, their monumental campaign, Your Invitation to Inspiration. Chase Sapphire wanted to target young millennial professionals interested in traveling and experiencing life off the beaten path. Our impactful ground-level Brooklyn and Soho , New York wallscapes gave them the perfect locations to speak directly to Chase Sapphire’s potential cardholders. ​ Our award-winning in-house Art Studio designed both murals, to display beautiful, bucket-list, travel destinations: Italy’s Almalfi Coast, Santorini, the Maldives, and Norway’s Northern Lights. Each location included unique engagement opportunities where passersby could imagine themselves swinging from a low-hanging lemon tree in the Amalfi Coast, diving into a pool in Santorini, posing on a dock by the beach in the Maldives, or camping in Norway under the Northern lights. ​ Chase Sapphire wanted to incorporate as little branding as possible while maintaining brand awareness. This meant intentionally and strategically placing the Chase Sapphire logo throughout the artwork – on a speedboat, carved into beach sand, or on a wooden travel sign. The goal – gently remind passersby to think about Chase Sapphire without overwhelming the mural design. To increase the following for their newly launched Instagram account , we handpainted a scannable QR Code alongside each “journey” that encouraged onlookers to take “a Peek at Something New”. The QR code opened up in Chase Sapphire’s Instagram handle so people could follow the account and receive updates about Chase Sapphire’s latest rewards. ​ The campaign’s creative connected with Chase Sapphire’s current and prospective consumers. The QR Codes delivered immediate and trackable results building increased consumer enthusiasm for the brand and curiosity about Chase Sapphire’s new rewards program benefits. Passersby, including influencers, @franconorhal , @Tourdelust , and @Jermcohen , and brand Secret NYC, took advantage of the artwork’s engagement opportunities, posing in front of the murals, posting, and generating 53,083 likes and 451 comments. Add to that 1,341,559 total Instagram impressions and an increase of 20,329.4% in Chase Sapphire’s followers. The murals received plenty of kudos from passersby and considerable media coverage, including articles in Business Insider , Johnny Jet , AFAR , and Secret NYC . BEYOND THE WALL​ To bring its new Williamsburg mural to life, OM’s in-house content capture team created a video documentary that encapsulated the buzz and engagement delivered during and after mural production.​Our post-production team spent every one of the nine painting days capturing the hand paint process – from the first brushstroke to the last in – real-time to documenting the full impact this mural and its message had for Chase Sapphire and its direct consumers. Chase Sapphire used the video clips to continue promotion on its social media platforms. Previous Next

Jules Julien < Back ARTISTS WORK Overview Service Public Art industry Art & Culture markets New York Wall(s) 1 Wall impressions ​ While the mural was in progress, people spoke about what it might be and once complete the finished artwork instigated philosophical debate surrounding its possible meanings. Artists Work strives to bring contemporary art to public spaces and to those who may not have access to galleries or channels of exposure. Nestled in the East Village on E. 3rd Street between 2nd Ave. and Bowery, the work, which is almost monochromatic but with a striking contrast of black color, has brought a sense of tranquility to this diverse block. Like any average East Village street, it is made up of families, working professionals, tourists from the nearby Bowery Hotel, trendy street wear boutiques and restaurants, however, there is also a shelter and life rehabilitation facility positioned in the middle. Passersby and longtime residents commented on its renewal of what was once an unremarkable sight, yet the best part of painting was hearing how the temporary inhabitants of the center especially experienced joy from the mural. One man who was picking up the pieces in his life and in the process of moving . One man who was picking up the pieces in his life and in the process of moving into his own home explained how he was once an artist and felt inspired to draw again. Previous Next

Mountain Dew < Back The Dew Tour Overview Service Outdoor Advertising industry CPG markets New York Wall(s) 1 Wall impressions 393K+ The Dew Tour is an extreme sports event set during the pique of summer, packed to the gills with new, unencumbered athletic talent. Celebrating its Anniversary this past September amid the two-day Toyota Championship - Dew Tour Toyota Championship The Dew Tour took to the streets of Brooklyn, New York for the first time ever. The street-style BMX/Skate competition heated up outside the popular House of Vans venue, complementing the urban backdrop of Greenpoint. Mountain Dew Tour enlisted Overall Murals to further enhance the scene. Eager competitors and steady spectators crowded along Franklin Street, in front of our hand-painted piece. The accomplished artists were able to successfully enlarge the Mountain Dew Tour's campaign ad, entirely out of quality oil paint mediums. Distinct gradation and subtle highlights were executed using a crosshatching technique. Mountain Dew's trademark yellow-green hue pops against the soft black and grays. The OM team managed to capture the vibrancy and vigor of 25-year-old professional skateboarder, Sean Malto who set the foundation for his budding career at the tender age of 10. Our composition added to the energy and becomes a part of the intensity, which is what this competition is all about. Previous Next

Coca-Cola < Back 100% RECYCLED Overview Service Outdoor Advertising, Paint Lab industry CPG markets Boston, Atlanta, Seattle, Chicago, Brooklyn, Philadelphia, San Francisco Wall(s) 7 Walls impressions 2.8M+ Sustainability. You hear the term a lot these days, but Overall Murals put its money where its murals are with an eco-friendly air purifying application sprayed on seven of our high-impact, wall murals for Coca-Cola . As with some of our other refreshing beverage wallscapes, the bottles appear crystal clear and beaded with moisture. They look delicious, if we may say so. We hand painted the iconic red and white advertisements across the country to raise awareness around how all Coca-Cola’s 20 oz. bottles are 100 percent recycled - and recyclable - the murals were painted in multiple cities in some of America’s busiest, coolest neighborhoods: Allston, Boston Little Five Points, Atlanta Pike Place, Seattle West Loop, Chicago Williamsburg, Brooklyn Marina, San Francisco Fishtown, Philadelphia Coca-Cola’s new bottles are made from 100% recycled PET (rPET) plastic. To honor the beverage giant’s commitment to sustainability, OM covered each mural with an eco-friendly Air-Purifying Application, a clear photocatalytic coating, that uses the power of light to eliminate odors and improves air quality. Air-Purifying nanotechnology enables it to actually eat smog (perfect for busy cities, which is wher e you’ll find all of our murals) while creating a hydrophilic, self-cleaning surface, reducing the need for maintenance and cleaning. Which means our deep, rich reds and bright, sunny whites are even deeper and richer, brighter and sunnier…and the caramel-colored Coke in every bottle begs to be consumed to its recyclable bottom! Previous Next

Red Bull < Back MUSIC ACADEMY Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 399K+ Red Bull Music Academy (RBMA) is a five-week series of workshops and concerts, held in a different international city each year. Due to the overwhelming response to RBMA 2013, held in NYC, RBMA will be returning to NYC annually for a festival programmed to run the entire month of May. The NYC 2014 lineup included a special two-night tribute to William Onyeabor, the mysterious and reclusive Nigerian synth-funk pioneer. ATOMIC BOMB! The Music of William Onyeabor featured musical direction by Ahmed Gallab (Sinkane), and performances by David Byrne, Money Mark (Beastie Boys), Pat Mahoney (LCD Soundsystem), Alexis Taylor (Hot Chip), Luke Jenner (the Rapture), Devonté Hynes (Blood Orange), the Lijadu Sisters, and Joshua Redman.Philadelphia-based, Nigerian-American artist Odili Donald Odita created the artwork for this star-studded weekend event. His vibrant, colorful design was paired with RBMA's signature black-and-white text on one of the busiest intersections in Williamsburg, Brooklyn--just down the street from the world-famous Knitting Factory music venue. Previous Next