Dior < Back MISS DIOR FOR LOVE Overview Service Outdoor Advertising industry Beauty markets Los Angeles Wall(s) 1 Wall impressions 500K+ With a hand painted mural, Dior asks the 500,000+ monthly enthusiastic passersby who walk along the Venice Beach Boardwalk in Los Angeles a simple yet powerful question, "And you, what would you do for love? Their response was to stop, pose and capture the message they shared all over their social media using the hashtag #missdiorforlove . The hashtag draws attention to the brand's newest fragrance release, Miss Dior For Love. It also aims to raise awareness for the WE Movement charity that Dior supports in partnership with Natalie Portman. The large minimalistic typography, simple yet impactful, went viral on social media as people stopped to pose in front of the mural hand painted by Overall Murals' talented LA-based sign painters with great precision and accuracy. Previous Next

Captain Morgan < Back SLICED Overview Service Outdoor Advertising, Special FX industry Alcohol markets Los Angeles Wall(s) 1 Wall impressions 670K+ Captain Morgan and MX Media Group commissioned Overall Murals to hand paint a colorful, eye-catching, anamorphic mural in Downtown Los Angeles as part of the launch of its newest ready-to-drink lineup, Captain Morgan Sliced. The mural celebrated the "Sliced is Better" campaign and was witnessed by over 670,000 passersby over the course of the month. This vibrant advertisement is located in the bustling neighborhood of Downtown Los Angeles , home to LA Live and the Apple Tower Theater . The area frequently hosts live events, making it a perfect location for the advertisement to reach a wide audience during these events. Captain Morgan Sliced is a line of cocktail-inspired malt beverages designed to offer a flavorful and adventurous drinking experience. The launch campaign emphasized sliced elements' convenience and excitement, metaphorically connecting the concept to Captain Morgan's new product line. The mural's focal point was an innovative anamorphic tear. This striking visual element seemed to tear through the artwork, revealing a part of the wall and symbolizing the 'slicing' theme. Originally, the area behind the tear was planned to be white, but our in-house production team proposed a brilliant modification—coloring the tear to match the wall. This alteration amplified the mural's visual impact and underscored the creative thinking and collaboration between Captain Morgan and Overall Murals. In addition to the anamorphic tear, the artwork included a unique design that made it look like you could see inside the building. It showcased three apartments on three levels. Each apartment depicted different activities, adding a layer of narrative and intrigue to the mural. The Captain Morgan Sliced mural in Downtown Los Angeles is a prime example of how creative thinking and strategic execution can elevate a brand launch. With a colorful design featuring an anamorphic tear that successfully engages the public in the mural's creation, Captain Morgan successfully cut through the crowd, making a lasting impression and highlighting the adventurous essence of its new product line. See it in action on our Instagram . Previous Next

Sony < Back BAD BOYS 4 Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 500K+ The Bad Boys franchise, starring the formidable duo of Will Smith and Martin Lawrence, has been a commercial success since its inception in 1995. The first film introduced audiences to the Miami detectives Mike Lowrey and Marcus Burnett, setting the stage for the sequels Bad Boys II in 2003 and Bad Boys for Life in 2020. The franchise's winning formula of dynamic chemistry and action-packed adventures has made it a staple in action-comedy cinema, setting high expectations for the upcoming Bad Boys 4 . Recognizing the need to make a bold statement, Sony decided to elevate our traditional hand painted advertising murals. Instead, they requested we incorporate glow-in-the-dark elements to create a striking visual effect that would be captivating both day and night. The mural depicted Smith and Lawrence in their roles as Lowrey and Burnett, set against a black backdrop with large, vibrant, and colorful fluorescent letters, filled with scenes from the film, spelling out BAD BOYS. To achieve this effect, our walldogs worked tirelessly into the night, bringing the artwork to life and ensuring the bright colors would punch at night. They utilized orange, green, and pink fluorescent colors to highlight the backdrop. Some areas were further enhanced with specialty UV paints. In contrast, sections that did not receive neon and translucent paint treatments were intentionally left darker, starkly contrasting the glowing elements. The mural was painted on our LA-08 Unit, which is equipped with new lighting fixtures and is located on Venice's iconic Windward Ave. between Pacific Ave. and Speedway in Venice Beach . An area known for its quirky atmosphere, amidst street performers, great nightlife spots like Townhouse and Winston House, and attractions such as the Venice Electric Light Parade , makes this wallscape a perfect location for a glow-in-the-dark mural. Our team of skilled painters worked through the week and found themselves becoming main characters for beachgoers, tourists, and anyone looking to observe the painting's magic in real-time and add some awesome content to their social media feeds. The mural drew significant attention, transforming an already impressive art piece into a dazzling display. Passersby were especially in awe of the actors’ painted portraits and frequently stopped to take photos and share them online, effectively amplifying the campaign's reach. From the mural's creation to its final product, more than 500,000 individuals interacted with the artwork, using their phones to document and share their experiences. This encouraged them and their followers to head to their local theater to catch the latest Bad Boys film! See it in action on our Instagram . Previous Next

Zynga < Back STAR WARS: HUNTERS™ Overview Service Outdoor Advertising, Special FX industry Gaming markets Los Angeles Wall(s) 1 Wall impressions 835,000+ Zynga has launched its latest game, Star Wars : Hunters™, an epic 4v4 arena shooter. In celebration of the release, Zynga commissioned Overall Murals to hand paint a mural on the iconic Melrose wallscape in Los Angeles featuring larger-than-life characters from the game. But Zynga didn’t stop at just a beautiful mural—they wanted to make it unforgettable. Zynga used projection mapping to bring the mural to life at night. Projection mapping is a technology that turns objects into a display surface for video projection, allowing sections of the mural, such as the lightsabers, text, and spaceship, to light up and move within their environment. This combination of traditional art and cutting-edge technology made the mural stand out and received much attention on social media. The mural's unique and interactive nature, resulting from innovative thinking, helped it gain a remarkable number of impressions, showing the power of combining art with technology to engage audiences. The collaboration between Zynga and Overall Murals for the release of Star Wars : Hunters™ showcases the power of innovative marketing strategies. By blending hand-painted art with projection mapping, Zynga created a memorable and engaging experience that resonated with fans and generated significant buzz for the game. This campaign not only brought the world of Star Wars : Hunters™ to life on the streets of Los Angeles but also set a new standard for how traditional and digital art can combine to create impactful marketing experiences, inspiring the gaming industry to push the boundaries of creativity and technology. Star Wars © & ™ 2024 Lucasfilm Ltd. All rights reserved. Previous Next

Lululemon < Back THE AIR OUT THERE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles, San Francisco Wall(s) 2 Walls impressions 650K+ The advertising effectively forces customers to ask themselves... Where do you go to feel alive? And as stated on the murals OM painted, Where do you go to let go? Lululemon is best known for creating the wear activewear anywhere and everywhere trend. However, Lululemon is now taking its brand in a different direction, more focused on self-improvement. Do you go for a hike in mountains? Do you escape during a morning run or while staring up at the stars? Whatever it may be, Lulu wants us to find a connection to nature and embrace it. #TheAirOutThere has caused thousands of wonders to embark on new adventures and find the richness of the great outdoors. Nationwide, Lululemon stores incorporate some sort of sign painting or mural into their interior design. A hand painted mural campaign made sense for the brand's foray into out-of-home advertising. Overall Murals painted two murals of varying scenic landscapes in Cow Hollow, San Francisco, and in the famous Venice, California. Each location was selected as a way to capture the attention of out-and-about, active people. A timelapse taken by Lululemon of the painting in action in San Francisco was posted to Lululemon's Instagram , generating much fan love and praise. Previous Next

Mother < Back NEW YORK OFFICE Overview Service Commercial Signage industry Advertising markets New York Wall(s) 2 Walls impressions N/A Mother, a fiercely independent creative agency, has always thrived on doing things differently. Founded in London in 1996 by a group of innovative, free-thinking individuals, Mother has grown from a small gathering around a kitchen table to a global network of over 500 like-minded creatives. When Mother announced opening a new office in Gowanus, Brooklyn, they knew they wanted something unique to reflect their unconventional approach. That's where we came in. Mother asked us to create a hand painted sign with the words "Mother around the block," along with two large anamorphic "77" figures, as part of their new office's address. The idea was that these elements would be visible from passing trains and large enough to help visitors find the otherwise hidden entrance. The "77" design resembles photorealistic drilled numbers, a concept often seen on industrial doors, which complements the exterior of their new space. We examined the design and sampled the colors to match the detailed shading, depth, and texture required to achieve the desired effects. We worked closely with Mother's team to ensure that the final results for both designs aligned with their vision and maintained the photorealistic appearance they desired. This project was a perfect example of how we enjoy helping our neighbors, clients, and partners by providing commercial work that adds value to their businesses. Working with Mother allowed us to contribute to their office aesthetic and collaborate with a company (and client) that shares a passion for hand paint. Previous Next

EA GAMES < Back STAR WARS | JEDI SURVIVOR Overview Service Outdoor Advertising, Content Creation, Special FX industry Gaming markets New York, Los Angeles Wall(s) 3 Walls impressions 2.9M+ EA Games Star Wars Jedi is arriving with a vengeance in the new thrilling game that immerses players in the Star Wars universe like never before. One can expect to play intense battles, do puzzle-solving, and explore a galaxy far, far away. The Fallen Order's sequel, Star Wars Jedi: Survivor, comes out on April 28th and continues the journey of protagonist Cal Kestis as he faces new challenges and enemies, all while getting one step closer to restoring the Jedi Order! What better way to announce the big release than three larger-than-life glow-in-the-dark, hand painted murals throughout New York and Los Angeles in high-foot traffic locations.All three street-level murals feature Cal Kestis in an action-packed pose, holding a lightsaber alongside his BD-1 robot. At night, the sky glows with fluorescent orange, red, yellow, and pink paint that activates under a UV light. Translucent paint was added to the iconic lightsaber, giving it the notable glow typically powered by the fictional Kyber Crystal. Cal’s jacket and forehead are also covered with transparent paint to appear as if the light from the lightsaber reflects off his clothing, and the sun reflects off his face. Lastly, the lettering is painted with translucent paint, calling further attention to pedestrians to tie the visuals together in announcing the highly anticipated video game release. The murals achieve a striking effect on passersby day and night. In fact, Cameron Monaghan , the multi-talented actor who plays Cal Kestis, shared a nighttime video of our SoHo mural on social media, spreading the campaign further to his 2.7 million followers! Unsurprisingly, each mural is gaining so much traction as they are strategically hand painted in vibrant neighborhoods, including Bushwick , Soho, and Melrose . Perfectly selected neighborhoods are chosen for their abundance of nightlife, retail, and dining scenes. So as you become enamored over our beautifully executed glow-in-the-dark EA Games murals, can we rely on you to use the Force in this highly anticipated sequel? Catch you online in April! Previous Next

ADIDAS < Back GAZELLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 1.9M+ We’ve left our footprint – a new, ruby-red Adidas Gazelle footprint, to be exact – on a new Overall Murals wall in the trendy West Hollywood/Fairfax neighborhood of Los Angeles. We’re immensely excited about the space, 3 large faces of a building on Clinton and Fairfax Ave. just blocks from beloved French restaurant ADKT LA and a hip, hop, skip, and jump (best done in a pair of Gazelles) from the famed Banana Bungalow Hotel in West Hollywood. This is a brand-new wall for us , and we’re excited about its size, busy location, and 90-degree corners, which gives motorists and pedestrians going both directions on Fairfax (N & S) a full view of our work and a feeling of “three-dimensionality.” The legendary Adidas logo, stamped on the back of every Gazelle, is big and bright on both sides of the wall. Notorious Overall Murals walldog Marcine Franckowiak led six of our painters and created a high-impact, hand-painted wallscape for Adidas so photorealistic , it’s as if you could reach out and feel the soft suede of each sneaker, press your fingers into its rubber sole. Originals may have started as trainers, however the shoe is still going strong after a 70+ year run: lightweight and built with a classic suede upper and gum sole, it’s comfortable everywhere from art galleries to recording studios, runways to skate parks and surf shops. It's a lot like the Overall Murals team. Previous Next

Tools For Humanity < Back WORLD.ORG Overview Service Outdoor Advertising industry Technology markets San Francisco Wall(s) 1 Wall impressions 1.5 M+ This prime wall for World.org made an unforgettable impression at the high-traffic intersection of Union Square and the Financial District in San Francisco , reaching 1.5 M+ monthly passersby, from suit-clad executives to creative professionals. World.org , a Tools for Humanity company, is pioneering the future of AI and human identity verification through innovative technology. For their first major outdoor campaign, they chose us to bring their vision to life in a way that embodies the intersection of cutting-edge technology and timeless craftsmanship. At first glance, the artwork appears digitally rendered: a halftone portrait in striking coral red against a soft blue field, crowned with the "World, USA" typography. But here's the twist that makes this campaign so powerful: there are no pixels involved. Our mission has always been to kill the pixel to bring human touch, craftsmanship, and analog beauty back into a screen-saturated world. This philosophy created the perfect synergy with World.org 's mission: while they're building the future of digital identity, we're proving that the most memorable impressions still come from human hands. What looks like a digital image was painted entirely by hand. No stencils. No shortcuts. Though we prepped backup stencils as a safety net, our crew chose the honorable way, recreating every single dot of the halftone pattern freehand. Over five days, the team arrived with brushes, custom-mixed paints, and sheer determination. Precision was everything. One misplaced dot could compromise the entire visual effect. The result is a masterclass in control and craftsmanship: a "pixelated" visual created without pixels. It's a beautiful contradiction that captures something profound: as World.org advances digital innovation, this mural reminds us that in a world dominated by screens, nothing grabs attention quite like the irreplaceable human touch. Previous Next

Looney Tunes < Back 80 Years of Tweety Overview Service Public Art industry Art & Culture markets Nashville, Houston, Asheville, Austin, Arizona, Tampa, Toronto, Portland, Provincetown, Los Angeles, New York, Arkansas, Ann Arbor Wall(s) 42 Walls impressions 15M+ In celebration of Looney Tunes' beloved character Tweety’s 80th birthday, Movement Strategy and WarnerMedia worked exclusively with Overall Murals on a media plan involving 42 hand painted murals in 20 diverse markets nationwide. The murals are part of a larger initiative of 80 hand painted murals worldwide leading up to Tweety’s birthday in November. Each artwork was designed by 16-spirited artists whose work aligns with Tweety’s cheerful, smart and endearing personality. Each artist was selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities. The designs include a Snapcode leading passersby to the Looney Tunes webpage where they can learn about the project, see every mural, and purchase Tweety merchandise. Looney Tunes would post social images of all the walls every month so fans from all over the world can find Tweety and wish him a Happy Birthday! Previous Next

Seamless < Back HOW NY EATS Overview Service Outdoor Advertising industry Technology markets New York Wall(s) 1 Wall impressions 399K+ It's been cited that 85% of the delivery men you see clamoring in your building's lobby have been summoned there by someone using. The restaurant takeout startup merged with its competitor, in 2013 and has taken over major metropolitan cities by storm. From Atlanta to Portland, even across the pond in London, Seamless has your last-minute, late-night cravings covered. According to a study conducted in 2013, In the U.S., the Big Apple alone equates to a significant percentage responsible for orders through Seamless, coming in second to the Windy City. As a result, Seamless paid respects to the metropolis with it's own personalized campaign. You may have seen them while you're out and about; in subways, on bus kiosks, magazines and the sides of buildings. Comprised of bright, fun typography, delivering witty one-liners geared towards Brooklyn's unique eating habits. In 2015, seamless posted its first mural campaign, hand delivered by the Overall Murals team. Foundin the busy intersection in Williamsburg, the bright red ad was the center of attention as passersby snapped photos and smiled in agreement with its text. Any seasoned New Yorker would agree - no one likes going to Times Square! Previous Next

HBO < Back AMERICAN UTOPIA Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions 733,880 On March 12, 2020 for the first time since inception, Broadway had shut its doors. What started as a brief hiatus scheduled to reopen just a month later, turned into an indefinite closing. Broadway, New York City, the nation, and the world quickly learned that Covid-19 would create a new normal, changing life as we know it for far longer than a short month. Amongst one of the most popular shows gracing the famous Hudson Theater, precovid, was Talking Heads’ frontman, David Byrne’s, American Utopia . The premise centered around music as the star of the show. With the shutdown of all theaters, HBO Max and Oscar winning director, Spike Lee brought American Utopia to the home, with its rendition of the dazzling choreographed concert. The special highlights 11 dancers, clothed in grey business suits, as they exist in a dreamworld where social justice and self-exploration reign supreme. David Byrne’s American Utopia is an HBO Special Event that will excite Broadway goers and streamers Previous Next