ORGANIC VALLEY < Back PROTECTING YOUR FOOD Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta, Boston, Nashville Wall(s) 3 Walls impressions 1.1M+ When Organic Valley approached us to bring their award-winning " Protecting Where Your Food Comes From " campaign to outdoor advertising, their mission of supporting family farms drew us in. As a family-owned business ourselves, we were immediately on board with their message. We were excited when Organic Valley came to us with the vision of incorporating some 3D elements. Initially, they considered physical objects to make their campaign truly immersive and unforgettable. But we saw a chance to do something even more innovative. That's where we came up with the idea of using anamorphic art. It's a technique that creates the illusion that objects are popping out from the wall while actually being 2D (and fun fact: we won an award for our anamorphic work for Paul Smith!). This project was a fun challenge, requiring us to blend the painted elements with the existing building facades meticulously. We had to carefully match the colors of the surrounding brickwork to create the illusion of butterflies flying out from the artwork. To ensure these murals were seen by people who would appreciate them, we picked three fantastic neighborhoods that share Organic Valley's values: Poncey-Highland in Atlanta (Unit A-12), Allston/Brighton in Boston (Unit BOS-05), and East Nashville in Nashville (Unit NA-02). These are places where the demographic cares about going organic and supporting businesses doing good things for the planet. Hand painting these murals was essential. It allowed us to perfectly capture the nuances of the brickwork and achieve the seamless integration needed for the anamorphic illusion. We're so proud of how these murals turned out and how we added a new dimension (literally!) to Organic Valley's campaign. And to give you a glimpse behind the scenes, we've created a timelapse video that shows the entire process from start to finish - check it out ! Previous Next

Canada Goose < Back GOOSE PEOPLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ As part of their FW19 global campaign, luxury appare brand Canada Goose profiles the lives and backgrounds of three unique individuals - Italian artist and illustrator, Alice Pasquini, Beijing-born expedition leader Jiayi Zhao, and Canadian NHL veteran Jordin Tootoo. While all coming from vastly different backgrounds, the three have a mutual interest in giving back to the people and places that inspired them. The artwork, designed by Pasquini features the portraits of Zhao, who built her expedition knowledge by exploring the redwoods just outside of San Fransisco is now a highly praised sought after guide to the poles. Tootoo, also featured in the artwork, now acts as an activist and social leader of his homeland community after a successful 15 year career as the NHL's first ever Inuk - all while facing series of personal struggles along the way. The two along with Pasquini are the newest members of Goose People. Our Melrose Avenue wall, which sits within the midst of on of LA’s hottest shopping districts, served as the perfect location to tell the stories of these newest brand ambassadors on this fun &amp; vibrant mural. The Overall team adopted Pasquini’s watercolor and illustrative style for this mural, overlooking the happening street below. The earthy color palette was given a pop using the enamel paint, which feels reminiscent of both Canada Goose’s brand and the “Goose People” highlighted here. Previous Next

AUDIBLE < Back PRIDE & PREJUDICE Overview Service Outdoor Advertising, Content Creation, Special FX industry Entertainment markets Los Angeles, New York Wall(s) 2 Walls impressions 794K+ Flowers. Embroidery. Walls like you’ve never seen before. Audible wanted a memorable way to announce their Pride & Prejudice audiobook, and we helped them bring the story to life on high-traffic walls in Bushwick and Venice . When they asked if it was possible to add real embroidery to the murals, we couldn’t say no. This was the first time our Special FX team incorporated embroidery into our murals, turning each flower into a three-dimensional, hand-crafted piece of art. Bold, out-of-the-box ideas like this are exactly what make people stop, look, and talk about a wall, driving both attention and engagement. We teamed up with a group of incredible artists in Spain to create the final crochet flowers, each packed with detail, durability, and one-of-a-kind charm. Working from printed guides, the artists hand-crafted every bloom teaming up to meet our tight timeline. Once finished, the flowers traveled from Spain to New York and Los Angeles, where they were carefully integrated into our murals, blending embroidery and hand painted techniques in a way that feels entirely new. Of course, a mural this unique needed a story behind it, so our in-house content creation team captured the entire process on video. The footage shows how much work goes into something like this and demonstrates why behind-the-scenes content is so valuable for clients - it lets people experience the mural from the streets to their screens, turning a wall into a social moment. And the reaction? Priceless. More than 794K+ pedestrians passed by, but one passerby captured it perfectly: “I just had to write you and tell you I am OBSESSED with your Pride & Prejudice audiobook mural in Bushwick!! … The embroidery touch is GENIUS! It was getting such a crowd this weekend.” This project not only pushed our creative limits, it officially launched a new service in our Paint Lab. It’s proof that when clients dream big and we find a way to make it happen, the result is walls people notice, share, and remember. Previous Next

Gotham FC < Back CLASS OF 2024 Overview Service Outdoor Advertising industry Sports markets New York Wall(s) 1 Wall impressions 2.1M+ Gotham FC, a well- known women's soccer team, recently welcomed four talented players to their team: Crystal Dunn , a two-time Olympian, a World Cup champion, and three-time NWSL champ, Rose Lavelle , the youngest player on the American roster at the 2019 Women's World Cup, Tierna Davidson , and Emily Sonnett . To celebrate this exciting news, Gotham FC collaborated with Overall Murals to create a hand painted mural that captured the essence of the team's new members on Lafayette St. & Canal St. in SoHo, New York . The completed mural served as a beautiful backdrop for the star players themselves. Crystal, Rose, Tierna, and Emily visited the mural, expressing their excitement to see their likenesses painted on the walls of the vibrant SoHo neighborhood seen by 2.1M+ passersby. Gotham FC used social media to amplify the mural's reach and impact. They shared professionally captured photos of the players posing in front of the mural on their social media platforms, reaching 210K fans, followers, and fellow athletes. Choosing a hand painted mural over a conventional vinyl billboard was a deliberate decision by Gotham FC and Overall Murals. They recognized the value of investing time and effort into a unique, handcrafted piece of art. The mural stood out visually and conveyed a sense of authenticity and dedication that resonated with the players and the community. The mural was completed just in time for Gotham FC's training camp on January 29th, symbolizing the beginning of a new chapter for the team with the arrival of these exceptional players. Previous Next

Glossier < Back LIP GLOSS Overview Service Outdoor Advertising industry Beauty markets San Francisco Wall(s) 1 Wall impressions 820K+ Glossier's first ever hand paint campaign, the popular beauty brand chose San Francisco's trendy Marina District as its inaugural site. The sleek mural captured the simplistic, yet vibrant nature of Glossier. Over the course of six days, Overall Mural's best photorealistic painters carefully dressed up the San Francisco wall with bright pink lipsand a gorgeous blend of cosmetic pigments to bring the brand's vision to bustling Lombard Street. The sparkles from Glossier's cult favorite, lip gloss glisten in the mural, genuinely reflecting off of the wall. The bold white lettering on top stands out from a distance and is a shining example of the perfect out of home advertising campaign.Hand paint perfectly compliments the brand's mission, to create fun, easy, imperfect, andpersonal products.| Previous Next

Hendrick's Gin < Back WINTER Overview Service Outdoor Advertising industry Alcohol markets New York Wall(s) 2 Walls impressions Fancy a drink? Revered for its unique flavor, Hendrick's distilled gin has managed to make quite the name for itself. Concocted by the Grant family in 1999, Hendrick's Gin is identified by its unprecedented rose and cucumber notes and apothecary-styled bottle. Gin is not too popular in the markets in comparison to vodka or rum, as its distinct taste, incorporated with juniper berries, doesn't resonate with every palate. However, Hendrick's artistic and original approach has aided in engaging a new demographic intrigued by the bizarre. Noted not only for its premium liquor but its offbeat style of advertisements. The creative designs warrant a feeling of eccentricity. Images of a rather magical, antiquated world composed of obscure colors and various hatching techniques pique your curiosity and lure you in. Amid the final months of 2014, Overall Murals was approached to replicate Hendrick's campaign out of oil paint. Set on the busy corner of Bedford and Manhattan Avenue, near the end of summer, the team managed to erect a painting consisting of sharp colors and definitive line shading. Our talented painters also worked through the brisk November weather to produce a second intricate piece stationed on Kent Ave. along the waterfront. These impressive pieces first garnered attention from inquisitive locals for their detail, whimsical scenes and artistic sensibility but perhaps they also incited enough of the passersby interest to find out more about the curious concoction. Check out the artists in action on Kent Ave. and North 14th St. at the perimeters of Williamsburg and Greenpoint, Brooklyn, in the below short stop motion video. Previous Next

Art Start < Back DO THE RIGHT THING Overview Service Public Art, Overall Creative industry Non-Profit markets New York Wall(s) 1 Wall impressions 518K+ Do the Right Thing. The phrase seems simple enough, yet this 2020 has felt like one big reminder. With the COVID-19 pandemic placing the whole world on pause, a long overdue social rights movement, the upcoming US election, and countless other tragedies and major events that seemed to never end, 2020 has been a year of reflection. Feeling the effects of this hostile year, Overall Murals took a stand by creating three large art pieces designed to provoke emotion, empathy, and self-analysis, and to create a difference. Our murals, titled, Do the Right Thing featured illustrations of endless events that turned the world upside down in just the first half of this monumental year. Although this artwork was shared an immeasurable amount of times across social media channels, the real impact came from the QR codes placed on the two smaller walls. One code featured a call to action to make your voice heard by registering to vote. The larger code on the upper wall led to the Overall Murals online store, where passersby could purchase specialty bandanas and prints. 100% of the proceeds were donated to ArtStart, an organization focused on providing creative outlets to marginalized youth. Our Do the Right Thing art mural has been was nominated for multiple categories in this year’s Drum Awards was “highly commended” for Visual Craft. 2020 is now but not forever, take a close look or you may miss something. Illustrations were done by Pedro Oyarbide Rodriguez.Illustration coloring was done by Anna Karbashyan Previous Next

Whitney Museum < Back BIENNIAL Overview Service Outdoor Advertising industry Art & Culture markets New York Wall(s) 2 Walls impressions Whitney Museum's 2012 Biennial kicked off March 1st, and through Overall Murals we integrated the only two hand painted ads in the institution's promotional campaign. Whitney's graphic design department adjusted the art pieces and added the essential event information to display in the West Village and next to Williamsburg's artsy area of Bedford Ave. Within three days, the still of a boxer from a film by Frederick Wiseman was replicated to temporarily adorn Bleecker Street. In another handful of days, an image taken inside the museum itself by Gregory Holm, with its extremely detailed ceiling and lighting patterns, was hand painted adjacent to the constantly busy Bedford Ave. subway station. Due to the fact we have not missed the last three Biennials (and most definitely won't miss this one), it was an honor to paint these murals based on actual images from the exhibition. Previous Next

Facebook < Back FIND YOUR FACEBOOK GROUP Overview Service Outdoor Advertising industry Technology markets Los Angeles, San Francisco, New York Wall(s) 3 Walls impressions 2.29M+ We all want to be part of a group yet be proud and true to our individuality. Facebook wants to help us find others who share similar niches and bridge the gap of loneliness with togetherness. Finding a community you belong to can make for a meaningful Facebook experience. In the past, Facebook has teamed up with Overall Murals to bring their concept of More together to the real world, and we did the same with this large art mural of unique characters overlooking Hollywood Boulevard. The photo-realistic public art display shows OM's unmatched eye for detail and color. This ode to togetherness will grab any passerby's attention and encourage them to find their Facebook group. Previous Next

Balenciaga < Back POWER OF DREAMS Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions 518K+ Balenciaga the French fashion powerhouse, originally from Spain has a futuristic new campaign for Spring/Summer 2020. The modern brand found yet another a cutting edge way to showcase their newest line. “Power of Dreams” was the inspiration for the SS20, also used other uplifting phrases to define the clothes, “Love Is for Everyone” and “Think Big,” to name a few. To accompany the mission of positivity, a video was created to highlight some of the freshest fashions, along with the message Balenciaga believes in. The model’s reported from the foreground, while their mouths moved in inexplicable ways the new line was showcased in the background. The bold green boxy blazer painted on this advertisement in SoHo is one of the brand’s signature looks. This bright, photorealistic mural shined above the fashionable shoppers of New York City attracting the who’s-who of the neighborhood. Previous Next

Nike SB < Back #SKATEEVERYDAMNDAY Overview Service Outdoor Advertising industry Apparel & Accessories markets New York Wall(s) 1 Wall impressions Bold, bright, and blue are the result of hand-done murals for Nike SB Lunar Stefan Janoski shoes. Stefan Janoski is an iconic pro skater who designed the original pair of these signature shoes named after him. The paintings of the shoes were strategically placed near popular Brooklyn skate parks in Gowanus and Williamsburg. These walls were meticulously adorned with the shoes' rich textures on top of a background made up of a soft blue gradient. Nike's #skateeverydamnday is the central message of the two murals, which several young and seasoned skaters positively responded to by stopping by to snap photos and chat with Overall Murals painters as they brought these murals to life. Previous Next

New Balance < Back KAWHI LEONARD Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ After New Balance established Kawhi Leonard as the face of its basketball division, they were eager to unveil the NBA star’s first signature shoe. What better way to reveal a new shoe, than to create a stunning hand painted mural, along the hottest stretch of the Melrose shopping district? During the month of the NBA All-Star Weekend New Balance teamed up with Overall Murals to bring their latest design to Los Angeles in a major way. The creative featured the first signature shoe of Kawhi Leonard, the NBA superstar for the Los Angeles Clippers. With players of all heights, sizes, and playing styles in mind, the shoe was designed to be the perfect fit for anyone ready to run their game at the highest levels. With vibrant colors and sleek details, the court-ready footwear hit a triple-double on one of our Melrose doubles. Previous Next