Arcade Fire < Back REFLEKTOR Overview Service Outdoor Advertising industry Entertainment markets New York Wall(s) 1 Wall impressions Canadian band, Arcade Fire’s much anticipated release of album, Reflektor, was promoted through one of our hand painted murals. The mural is situated in one of the hottest areas in Williamsburg, Brooklyn, along the nightlife strip of dance clubs and music venues. The artwork is a replication of the album cover, inspired by the Greek legend of Orpheus and Eurydice. Subtly peeking throughout the central black and white figures and TV static background are beautiful prismatic colors of pinks and blues. It was a complicated but enjoyable artwork for the painters to tackle. As fans of the band's music, it made it all the more rewarding to nail the art. Previous Next

MODELO < Back 100 YEAR ANNIVERSARY Overview Service Outdoor Advertising industry Alcohol markets Brooklyn Wall(s) 1 Wall impressions 408K+ To celebrate 100 years of Modelo, we hand painted a mural in the heart of Bushwick , Brooklyn , a neighborhood that doesn’t just set the stage for art, it lives and breathes it. Bushwick has long been a canvas for expression. It’s walls reflect the cultures, creators, and dreamers who shape the neighborhood every day. It’s a place where resilience and originality are part of the fabric, making it the perfect home for a brand like Modelo , which has always stood for flavor and authenticity. The mural, designed by local artist Snoeman , carries that same energy. Snoeman is a New York City–based graffiti artist whose work brings bold color, playful imagery, and positive energy to the city’s streets. With over 20 years of experience, he has transformed bodega storefronts, walls, and public spaces across Manhattan and Brooklyn into vibrant canvases, covering awnings, doors, and windows with his signature style of palm trees, dancing characters, and bright patterns. Known for spreading joy and keeping New York’s street art culture alive, Snoeman’s work reflects both his artistic skill and his commitment to community, making him the perfect collaborator for a mural that celebrates local culture and heritage. It isn’t just paint on brick, it’s a piece of local identity, a nod to Modelo’s legacy of community, resilience, and artistry. Working with a brand that values lifting local voices and pairing them with local walls is exactly why we do what we do. For us, murals are meant to move beyond advertising : they spread art, inspire connection, and give back to the neighborhoods in which they reside. And this one did just that. In its first run, the mural drew more than 408,000 impressions from passersby, including commuters, neighbors, and visitors alike. It didn’t just blend into Bushwick’s busy landscape; it became a part of it: stopping traffic, sparking conversations, and turning heads on one of the neighborhood’s most vibrant stretches. At the end of the day, that’s the true power of a mural. When art, place, and people come together, the result is a story bigger than the wall itself. It’s a story of community, culture, and legacy that keeps living long after the last brushstroke dries. Previous Next

Nuuly < Back SPRING 2026 Overview Service Outdoor Advertising, Content Creation industry Fashion markets Los Angeles, New York Wall(s) 4 Walls impressions 5.2M+ BRIEF To celebrate spring, Nuuly launched a series of hand painted murals showcasing the fashion rental brand's signature style and recognizable garment bag. The campaign focused on increasing brand visibility in trend-forward neighborhoods where fashion, creativity, and street culture naturally intersect. Build Overall Production hand painted four murals across New York and Los Angeles , combining street-level placements with high-impact wallscapes to maximize visibility. The campaign spanned the Lower East Side and East Williamsburg / Bushwick in New York, along with Silver Lake and Melrose in Los Angeles. The Lower East Side mural was especially notable as the neighborhood's only hand painted out-of-home mural, giving Nuuly a distinctive presence in one of New York City's most trend-forward neighborhoods. Reveal The murals featured fashion imagery, including Nuuly's iconic garment bag and seasonal looks styled on a model. One mural generated organic social buzz when the featured model stopped at our Lower East Side wallscape and documented her reaction to the hand painted mural. Nuuly later reposted the content, extending the campaign's reach beyond the physical murals while highlighting the craftsmanship behind the work. Overall Films also created a Bronze package video capturing all four mural builds, documenting the hand painted process across New York and Los Angeles, and providing Nuuly with a cohesive visual asset set for digital and social distribution. https://vimeo.com/1192286587 Impact Together, the four murals generated more than 5.2 million passerby impressions, delivering broad visibility across two of the country's largest fashion markets. By pairing handcrafted artistry with iconic neighborhoods and a mix of street-level and large-format placements, the campaign created memorable brand moments that stood apart from traditional advertising. Organic social engagement from both the featured model and Nuuly further amplified the campaign, bringing the murals to audiences beyond the street. Previous Next

SPOTIFY < Back ONE NIGHT IN TOKYO Overview Service Outdoor Advertising, Content Creation industry Entertainment markets New York Wall(s) 1 Wall impressions 3M+ When Spotify set out to celebrate Bad Bunny's landmark Billions Club Live concert in Tokyo, the first-ever Billions Club concert in Asia, they needed more than a digital campaign. They needed something that stopped people in their tracks, something that felt as monumental as the moment itself. The ask: create a hand painted out-of-home mural on the largest OOH wall on Wythe Avenue in Brooklyn to announce that the 42-minute concert special is now streaming exclusively on Spotify. https://vimeo.com/1185578940 The performance took place at Tipstar Dome Chiba in front of a crowd of Spotify’s top listeners in Japan, celebrating a catalog that includes more than 29 songs with over a billion streams each. The production leaned into its setting thoughtfully, featuring Cherry blossoms framed on the stage. We translated that atmosphere onto the wall. The mural shows Bad Bunny walking through a wash of cherry blossoms in Tokyo. The pictorial shifted the viewer from Brooklyn into a blossom-covered Tokyo setting in a single glance. The soft pinks and whites of the sakura blooms burst against the wall, delivering an unmistakable pop of color that transformed the surrounding streetscape. https://vimeo.com/1185574491 Alongside the painting, we documented the full process, capturing everything from mixing paint to the finished piece, including aerial footage to show the scale. That content lived on Spotify’s channels and spread across popular accounts like, YesWilliamsburg , Secret NYC , and Must Do NYC extending the mural's life beyond its physical footprint. Bad Bunny is not simply a musician; he is a cultural phenomenon. And the statement piece of this campaign hand painted on a wall in Williamsburg, Brooklyn , one of the most culturally vibrant neighborhoods in the world, positioned Spotify not as an advertiser but as a participant in the culture. Previous Next

Facebook < Back FIND YOUR FACEBOOK GROUP Overview Service Outdoor Advertising industry Technology markets Los Angeles, San Francisco, New York Wall(s) 3 Walls impressions 2.29M+ We all want to be part of a group yet be proud and true to our individuality. Facebook wants to help us find others who share similar niches and bridge the gap of loneliness with togetherness. Finding a community you belong to can make for a meaningful Facebook experience. In the past, Facebook has teamed up with Overall Murals to bring their concept of More together to the real world, and we did the same with this large art mural of unique characters overlooking Hollywood Boulevard. The photo-realistic public art display shows OM's unmatched eye for detail and color. This ode to togetherness will grab any passerby's attention and encourage them to find their Facebook group. Previous Next

Lionsgate < Back IMAGINARY Overview Service Outdoor Advertising, Special FX industry Entertainment markets Los Angeles Wall(s) 1 Wall impressions 808K+ Jeff Wadlow's horror movie, Imaginary blurs the line between reality and the supernatural, promising to keep audiences on the edge of their seats. To prepare for the terror, Lionsgate Entertainment and Horizon Media commissioned Overall Murals to hand paint a design in Melrose/Fairfax, Los Angeles , intended to be both haunting and impactful. Using glow-in-the-dark elements, the mural tells one story during the day and a chilling tale at night. To create the terrifying effects, our production team at Overall Murals conducted multiple tests to achieve the desired results. We experimented with three different paint colors to match the daytime artwork as closely as possible. After extensive testing, we found a color that would mute the copy at night while allowing the glow colors to shine. Additionally, we tested the application of a new product, translucent blue paint, on top of the daytime copy to achieve the brightest glow at night without being visible during the day. The outcome exceeded our expectations. Our handcrafted murals are inherently authentic and unique, and our Paint Lab services allow us to bring our client's ideas to life in a personalized and captivating way. The meticulous planning and execution involved in these services create a heightened wow factor, showcasing the dedication and craftsmanship behind each campaign. This process established a genuine connection with over 808K passersby, leaving a lasting and meaningful impression to get audiences lined up for the film release that hits theaters on March 8th. Previous Next

Boston Greenway < Back DANIEL GORDON Overview Service Public Art industry Non-Profit markets Boston Wall(s) 1 Wall impressions Once again we find ourselves standing in the historic park, the Rose Kennedy Greenway of downto wn Boston in front of the 70’ x 76’ foot wall facing Dewey Square . Our team of multi-talented painters was tasked with hand painting a beautiful mural designed by New York-based artist Daniel Gordon called “Summer Still Life with Lobster and Fern ”. https://www.youtube.com/watch?v=EDfXt5Denck After years of creating this special design for this specific site, Daniel’s artwork was ready for our team to paint on the wall. Daniel was very hands-on during this process. He worked directly with the painters so they could understand his technique, craft and concept for this particular piece to ensure we translated what was in his head to the wall accurately. Gordon’s artwork involves fine tuning imagery that he finds online or from photographs he takes himself. He then prints them out on a large scale printer and creates a physical 3-D scene before using a large format camera to photograph this composition. The results. A contemporary twist on still life. There are references in the mural, like the lobster and watermelon, which were incorporated into the artwork as a tribute to the city of Boston, in which the artwork is displayed. In addition to the mural, the park is hosting a larger exhibition of Gordon’s sculptures and canvases, all of which will be up for one year. Working on a large-scale public art piece like this involves lots of planning. From our production team mixing the colors and delegating sections of the wall to the painters spending long hours translating a 24” inch printed proof to a 70’ foot wall, the entire piece start to finish is a process that keeps our team on their toes until the project is done. But art pieces like this are some of our favorite types of projects we get asked to do. As artists we are proud to work with fellow artists to create a piece that challenges the eye, brings color to a city and is, most importantly, a tribute to the neighborhood in which it lives. Adding that bit of art culture to a city wall brings pleasure to every job we do. This entire artwork took our six experienced walldogs approximately 9 days or 99 hours and a whole lot of paint and sunscreen before it was proudly displayed for all to see. Hope you enjoy looking at it as much as we enjoyed painting it. Previous Next

Coca-Cola < Back SPICED Overview Service Outdoor Advertising, Special FX industry CPG markets Atlanta Wall(s) 1 Wall impressions 243K+ Coca-Cola has introduced a captivating new flavor: Coca-Cola Spiced , which graced the shelves on February 19th. Branded as the boldest-tasting addition to their repertoire, the company assures consumers an uplifting sensory experience. So, what does this novel concoction taste like? The brand has described it as Coca-Cola with a twist, a mix of aromatic spices and raspberry flavors available in regular and zero-sugar formulas. Reddit users had the privilege of savoring it and sharing their thoughts. Here's a glimpse into some of their opinions: User Captincat1273 said, “I f&@cking loved it I [don’t] get the hate.” User hagg3rty said, “I thought it was pretty good too, reminded me slightly of Starlight ” User Howboutem219 said, “I think it's good. I'll work it into my rotation of other zero sodas.” It's safe to say that ardent fans of the beverage giant made their way to local delis and grocery stores to secure the newest flavor release and were delighted with the results. To draw people to the shelves and generate excitement for the latest release, Coca-Cola partnered with Overall Murals for a lively and compelling introduction to the new flavor. After much success with a citrus-scented mural for Fanta in the 404, our cutting-edge Paint Lab services were once again called upon. We seamlessly incorporated a scent machine alongside our carefully hand painted Coca-Cola mural in the brand’s HQ market, strategically located in one of Atlanta’s most exhilarating neighborhoods, Little Five Points . The scent machine released a warm, spiced ginger aroma, complemented by the freshness of ripe raspberries. Collaborating with Atomic Props , this custom installation features enclosures powered by solar energy and skillfully painted to blend seamlessly into the mural’s surroundings. This ensures that the hundreds of thousands who pass this mural wall are encompassed in the inviting scent of the groundbreaking flavor, subtly steering them toward their local store to discover and pick up the new release. Previous Next

Monkey 47 < Back GIN Overview Service Outdoor Advertising industry Alcohol markets San Francisco Wall(s) 1 Wall impressions 150K+ Forty-seven botanicals infused and 47 percent ABV are where the number 47 in Monkey 47 Gin comes from. Premium quality and distilled to perfection for 3 months in earthware, this gin is a product originating in the Black Forest mountain range of Germany. Coming from an area, with a perfect natural habit for the organic ingredients, the spring water of the Black Forest and home to some of the best distillers in the world, this dry gin emerged.This beautiful mural bathed in green botanicals with the sophisticated monkeys painted in colorful and highly detailed fashion, eloquently highlights the brands unique style. Cow Hollow wall in San Francisco, looks simply WUNDERBAR! Check out Monkey 47 Gin being sold at Michelis Liquor store on Union.St. Home of one of the most iconic liquor signs in San Fransisco. Previous Next

White Claw < Back VODKA Overview Service Outdoor Advertising industry Alcohol markets Los Angeles, New York, Chicago Wall(s) 4 Walls impressions 4M+ White Claw launches their new Triple Wave Filtered White Claw Premium Vodka, and it has everyone saying, “Is it 5 o’clock yet?”. The liquor brand known for its tasty spiked seltzers is moving into new territory with a premium vodka made with 100% pure American grain and distilled five times, giving it a smoother and cleaner taste. The launch of a new drink calls for no less than four hand-painted murals in three major cities across the country. From Chicago's Gold Coast, the Venice Beach boardwalk in Los Angeles, and the glamourous SoHo streets of New York City, our team mixed, rigged, and hand painted the new sleek and modern White Claw bottles for all to see, coast to coast. These larger-than-life murals are located in some of the most high-traffic areas in the country, where tourists and locals alike witnessed the hand painted reveal of the new White Claw product. In fact, each mural was hand painted on high-impact walls where people blocks away can still see the mural in all its glory. So, don’t be surprised if you suddenly find yourself craving a smooth, refreshing sip of White Claw’s Premium Vodka. Let’s drink to that! Previous Next

Canada Goose < Back GOOSE PEOPLE Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ As part of their FW19 global campaign, luxury appare brand Canada Goose profiles the lives and backgrounds of three unique individuals - Italian artist and illustrator, Alice Pasquini, Beijing-born expedition leader Jiayi Zhao, and Canadian NHL veteran Jordin Tootoo. While all coming from vastly different backgrounds, the three have a mutual interest in giving back to the people and places that inspired them. The artwork, designed by Pasquini features the portraits of Zhao, who built her expedition knowledge by exploring the redwoods just outside of San Fransisco is now a highly praised sought after guide to the poles. Tootoo, also featured in the artwork, now acts as an activist and social leader of his homeland community after a successful 15 year career as the NHL's first ever Inuk - all while facing series of personal struggles along the way. The two along with Pasquini are the newest members of Goose People. Our Melrose Avenue wall, which sits within the midst of on of LA’s hottest shopping districts, served as the perfect location to tell the stories of these newest brand ambassadors on this fun &amp; vibrant mural. The Overall team adopted Pasquini’s watercolor and illustrative style for this mural, overlooking the happening street below. The earthy color palette was given a pop using the enamel paint, which feels reminiscent of both Canada Goose’s brand and the “Goose People” highlighted here. Previous Next

New Balance < Back KAWHI LEONARD Overview Service Outdoor Advertising industry Apparel & Accessories markets Los Angeles Wall(s) 1 Wall impressions 880K+ After New Balance established Kawhi Leonard as the face of its basketball division, they were eager to unveil the NBA star’s first signature shoe. What better way to reveal a new shoe, than to create a stunning hand painted mural, along the hottest stretch of the Melrose shopping district? During the month of the NBA All-Star Weekend New Balance teamed up with Overall Murals to bring their latest design to Los Angeles in a major way. The creative featured the first signature shoe of Kawhi Leonard, the NBA superstar for the Los Angeles Clippers. With players of all heights, sizes, and playing styles in mind, the shoe was designed to be the perfect fit for anyone ready to run their game at the highest levels. With vibrant colors and sleek details, the court-ready footwear hit a triple-double on one of our Melrose doubles. Previous Next