The Ironic Intersection of Tradition and Technology Like a digital tsunami, artificial intelligence advertising world: our artists, wielding traditional paintbrushes to create murals promoting the very technology There’s a delicious irony in all of this: AI, the technology that’s designed to automate, optimize, and The future of technology is splashed across walls in a very analog way and it's nothing short of genius The very technology that aims to predict the future is now being immortalized on brick walls in different

That’s why it’s no surprise that brands have integrated mobile technology through hand painted murals Digital integration offers an innovative opportunity for immersive advertising, where brands can incorporate One of our most impactful collaborations last year was with Google for their tech brand’s latest campaign Doritos wanted a mural to increase awareness and allow people in those communities to engage with the brand Brands have also found success by utilizing QR codes as a simple and effective way to promote themselves

HAYDEN:   It’s cool to see when a project gets posted and gains traction, especially from artists or brands After creating around 75 videos last year , most of them circulate internally within the agency or brand ANNA: How do you see mural videography evolving in the future, and what new techniques or technologies For us, we're not just producing content for brands but telling our own creative story . As video technology and techniques advance, his approach continues to develop how we experience and connect

Despite being deeply plugged into technology and influenced by social media, our painters are drawn to There's a reason luxury brands and high-end campaigns turn to hand painted advertising.

For brands trying to earn real-world attention, that kind of organic curiosity is rare. Brands want your eyes, ears, and all your senses to stay top of mind. Brands connect with people through voices that already carry trust. When brands invest in the artist’s story alongside their own, the collaboration becomes part of the brand At Overall Murals, we build collaborations between artists and brands every day.

For brands, that movement creates both a unique opportunity and overwhelming pressure. A single wall can introduce a brand, but its impact is limited. A brand might begin with a high-visibility wall along Melrose, where foot traffic and retail density It allows brands to plan for presence, not just placement. A tech brand may drive hyper-productivity into experience-driven messaging in places where people are

Paint wasn't as developed as it is now, and the technology of gridding and projections wasn't as accessible WHEN DID YOU START NOTICING BRANDS PAYING ATTENTION TO THIS SPACE?

The Juice location at 1185 6th Avenue, our in-house Overall Creative team combined strategic design, brand Joe & The Juice, a global lifestyle brand, is known for its fresh juices, sandwiches, and energetic cafes Founded in Copenhagen in 2002, the brand has expanded internationally while maintaining its focus on the playful motif, while the circular running track subtly formed a “J,” connecting the mural to the brand “The fruit shapes and the hidden ‘J’ are playful discoveries that connect brand and place in a way that

examples of how the Paint Lab works with our clients to create astonishing works of art for client brands Can it be done on a scale as grand as a hand painted wall? is just one example of how OM Paint Lab helps agencies discover and complete the last mile for their brands It’s an unforgettable brand experience and an outdoor media landmark.

As younger generations are pedaled to a virtual life, older forms of technology are coming back. To be clear, this isn't a stand against advanced technologies; both can and should coexist.

In an age dominated by digital technology and mass production, the Cevallos brothers remain steadfast

Whether the agency is ideating artwork for a liquor brand or a designer watch, what we’ve found most The care ensures the client’s brand gets a one-up in the impressions department. hanging chairs, shooting ideas into a basketball hoop, think about what kind of artwork will have your brand or your client’s brand represented with the best return. Maltipoo who just happens to have more followers than you, posing in front of your mural and tagging your brand