Overlooking the Queensboro Bridge and with a gorgeous view of the Manhattan skyline stands a fairly new high-rise building in Long Island City, Queens. In partnership with Concord Painting, a long-established painting company, and our colleague, we executed this sign for the rental building, 27 on 27th.

After considering a vinyl sign, the owners decided that the size would be too large and the liability too great. Unlike a vinyl or mesh billboard, a painted sign of this size, 150′ feet tall by 40′ feet wide, could never fall or rip. It also wouldn’t require drilling any holes into the structure. In bold lettering that stands out, the mural took approximately 5 days to paint with the final day in freezing temperatures. The mural can be seen from a distance from the LIE and BQE freeways as well as the LIRR and MTA trains.