Brief

Create hand painted murals in high-traffic neighborhoods near the brand’s retail locations to increase brand awareness, drive foot traffic to nearby storefronts, and connect with each local community authentically.

Build

Overall Production executed three hand painted murals across key shopping destinations: Williamsburg, Brooklyn; SoHo, New York; and Abbot Kinney, Los Angeles. The campaign was supported with a Silver Content Package to capture the painting process, neighborhood interaction, and final reveals.

Reveal

As each mural came to life, the walls transformed into shared visual experiences that reflected the energy of their surrounding neighborhoods. The refreshed façades became vibrant landmarks that encouraged pedestrians to stop, engage, photograph, and share the work organically.

Impact

Positioned in three of the country’s busiest shopping corridors, the murals generated visibility among more than 2,070,032 passersby and helped drive attention to the brand’s nearby retail locations. The bold bottle artwork and vibrant color palette stood out within each streetscape, while the hand painted execution created a sense of craftsmanship and locality that resonated with the surrounding communities.