Outdoor Advertising, Content Creation
In partnership with Rapport LA and Amazon Music, for the year 2022, Overall Murals handpainted a total of 13 murals on one of Williamsburg, Brooklyn's high-impact street-level walls.
A monthly creative swap announced a new musical artist for Amazon Music’s ongoing Breakthrough Artist campaign. Each unique design was created by talented digital designers who used software and technologies to make the artwork on their computers. From their screens to our paintbrushes, our crew translated the designs into hand painted art pieces that beautifully combined pictorial images and illustrative designs.
The monthly mural adaptations intrigued over 538,252 passersby walking through the neighborhood as it built curiosity and excitement around what new artists will be announced next. Artists featured in the artworks were in awe of the craftsmanship and detail that went into painting each mural and many visited the wall in person and shared it on their social platforms.