With the ongoing Coronavirus pandemic, NYFW 2020 was different than ever before. As the world has had to make adjustments to everyday life, the majority of Spring 2021 shows went virtual. This new normal has created inventive ways of doing nearly everything, and apparently, fashion is no exception.

Regardless of the lack of in person show viewings, Balenciaga jumped on the opportunity to showcase their spring line on this popular unit in the heart of New York fashion, SoHo. This is the second time that the iconic brand has advertised on our high fashion favorite unit, M-59. The photorealistic woman surrounded by mounds of Balenciaga was painted in only a few days and served as the perfect backdrop for those still out and about during NYFW