Calvin Klein Eyewear is making a bold statement this season by launching its Spring 2026 campaign across two of America's most iconic cities: Chicago and San Francisco. Rendered as sweeping, hand painted wallscapes, these high-impact murals command attention from coast to coast, arriving just in time for summer.

Towering over the streets below, each wall serves as a timely reminder: the season calls for sunglasses.

In the heart of one of Union Square, San Francisco's most vibrant retail corridors, a 992-square-foot hand painted mural stopped shoppers in their tracks. Over just five days, an estimated 1,220,060 passersby encountered the campaign, surrounded by boutiques and storefronts that make Union Square a natural destination for style-conscious consumers already in the mindset to shop.

On the gateway to Chicago's most glamorous neighborhood, the Gold Coast, a 1,000-square-foot mural greeted 749,748 residents and visitors entering a district defined by upscale shopping, fine dining, and high-end living. It's a setting that perfectly matches the Calvin Klein aesthetic.

As summer approaches, these murals are more than advertising; they're landmarks. Planted at the center of two high-traffic, culturally relevant neighborhoods, the Spring 2026 campaign meets its audience exactly where they are.