We partnered with Xfinity, Comcast’s internet brand, to showcase their latest campaign, “The WiFi is Booming,” through two vibrant, anamorphic hand painted murals in Seattle and Atlanta. 

In Poncey-Highland, Atlanta, the mural boldly announces “THE WIFI IS BOOMING” in striking white block letters against a lively purple background filled with swirling, concentric linework. This energetic design grabs attention from a distance and invites viewers to absorb the powerful message about reliable WiFi connectivity. 

Over in Pike Place, Seattle, the mural featured an innovative projection mapping element at night. The 3D projection by Atlas Media Group created an engaging optical illusion, making the word “BOOMING” appear to spin and radiate outward in waves, enhancing the sense of depth and motion. 

This dynamic effect reinforced the idea of constant, powerful WiFi coverage enveloping you. Both murals were a hit, generating 502 K+ impressions and transforming city walls into vibrant reminders that in Xfinity’s world, WiFi is truly booming.