We partnered with Converse to bring their official OKC MVP mural to life, celebrating Shai Gilgeous-Alexander and a historic moment for Oklahoma City. From the outset, the goal was to create something that felt immediate, authentic, and rooted in the city itself.

We traveled to OKC to hand paint the mural in real time, beginning the work before Shai was officially announced as MVP. Even then, the city was already charged with anticipation. Fans stopped to watch the process unfold, locals gathered on the sidewalk, and the wall began drawing an audience long before it was complete. Painting Shai first was intentional, with the focus on the player, the season he delivered, and the community rallying around him.

Once the MVP announcement was made, we returned to the wall and hand painted the “M” and “P,” allowing the mural to evolve alongside the moment it was celebrating. Rather than treating the wall as a static finished product, we let it move with the city’s energy, capturing the shift from anticipation to celebration in real time.

The wall itself was carefully selected by our real estate team, who scouted and secured a wallscape that was perfectly positioned to meet the moment. Even within a short window, the team was able to identify the opportunity and make it happen, underscoring the flexibility and reach behind the work.

What happened around the mural was just as meaningful as the mural itself. Fans posed for photos, tourists added it to their itineraries, and conversations sparked between strangers as they shared pride in a defining moment for Oklahoma City. The wall became a gathering place, not just a visual marker of an MVP season. Oklahoma City Mayor David Holt stopped by to see the mural firsthand, and Converse CEO Jared Carver also visited the wall, highlighting the significance of the moment for both the city and the brand.

As Converse’s official OKC MVP mural, the project quickly extended beyond the wall itself, earning local and national press coverage and becoming part of a larger cultural moment celebrating Shai’s season and Oklahoma City’s identity.

Our world is built on community. We believe murals should be lived with, gathered around, and felt in real time. This wall wasn’t just painted for Oklahoma City; it was painted with Oklahoma City in mind.