NICOTINE = BRAIN POISON
California Tobacco Control Program continues their efforts to resist big tobacco and bring a much needed awareness to the harmful effects of tobacco products with strong visuals and bold statements. As Los Angeles continues to re-open, the CTCP hand paints will serve as another line of defense to make tobacco products less acceptable, less accessible, and less available. For the second consecutive year, CTCP teamed up with OM to paint an informative statement that Tobacco Products = Brain Poison, on the iconic Venice Beach Boardwalk and also in Hollywood above the Walk of Fame. As the world eagerly comes out of the COVID-19 lockdown, this messaging will reach the masses and push the needle for those ready to ditch their harmful habit.