Pressed Juicery has been bringing fresh, delicious and affordable juice to the public since its inception in 2010. Since then, the company has expanded from a small store-front location in Brentwood, CA, to gradually opening a few more stores, a juice-truck and progressing across the country. With multiple locations in New York City, spring 2017 was the perfect time to branch out into the ever-health-conscious Williamsburg, Brooklyn.
Popular Brooklyn based artist, DeerDana designed this simple and quirky black and white mural placed off the Bedford Avenue subway stop in the heart of Williamsburg’s most well known street. Dana Veraldi and her business partner Kevin Tekinel are the creative minds behind DeerDana. The brand gained popularity for their stylized portraits of contemporary icons back in 2008.
This overwhelmingly busy intersection and subway station caused a series of challenges for the OM crew as they attempted to paint the wall without disturbing rushed commuters. The artists worked odd hours of the night from midnight til sunrise in order to avoid the daily rush.