Outdoor Advertising, Content Creation
New York is known as the fashion capital of the world but back in the early 1940s American fashion was the underdog to the hugely coveted and world-renowned fashion of France. During World War II American designers were finally given their chance to shine. Since France was occupied by Germany, access to French fashion was at a standstill.
To showcase up-and-coming designers, one respected publicist decided to create a fashion event in New York which was originally called “Press Week”.
Today, we know it as New York Fashion Week. Since its inception, NYFW has been a staple event in New York city. The fashion industry’s elite come from all over the world by invitation only to attend. With such an exclusivity to what started as a means to put American fashion on the map, it’s no wonder that every periodical, media outlet, and fashion blog wants to cover the event.
One of the most recognized in the media frenzy is E!, the hugely popular television channel. Returning as a media partner, E!'s docuseries Front Five returned and aired for 5 days over social media platforms with 5 popular fashion influencers, to give viewers and exclusive look into all things New York Fashion Week.
Overall Murals was given not only the change to than paint a teaser ad, but also do a projection mapping for all 5 days of the series. The projections showed each of the 5 hosts, designers Jason Wu, Kim Shui. Lily Aldridge, Halima Aden, and actress Luna Blaise.
Lighting up the balmy late summer night, this beautiful integration of hand paint and video projecting is creativity at it's best, worth of unique New York Fashion Week.